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État des lieux du WEB au Québec - Guillaume Ber

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Etats des lieux du Web au Quebec
Sources : CEFRIO - IPSOS

Published in: Internet
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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État des lieux du WEB au Québec - Guillaume Ber

  1. 1. État des lieux du numérique au Québec Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs) Chips & Learn
  2. 2. 1. LE DIGITAL – Usages québécois sont internautes (87,2%) 78,1 % des foyers québécois sont branchés à Internet à leur domicile 20h nombre d’heures passées par semaine sur Internet Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  3. 3. 1. LE DIGITAL - Profil Génération Y (18-34ans) Génération X (35-44ans) Génération jeunes boomers (45-54ans) Génération boomers (55-64ans) Génération aînés (65ans et +) 94% utilisent internet 23heures/semaine Grands utilisateurs de Youtube et Facebook Forte hausse de possession de tablettes numériques 38% achètent en ligne 18 heures/semaine 51% possèdent un téléphone intelligent Dépensent 417$/mois en ligne Privilégient plus les téléphones cellulaires (55% contr e 40%) 14 heures/semaine (5h de + que 2012) Hausse importante de possession de tablette numérique Âge : < à 45 ans Études : diplôme collégial / universitaire Foyer : au moins 1 enfant Revenu annuel familial : > à 60 000$ Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  4. 4. 2. LES MÉDIAS SOCIAUX - Usages 82,2% des internautes québécois utilisent les médias sociaux Internautes consultent du contenu sur les médias sociaux 92% 93% 88% 76% 74% 62%91% 91% 85% 76% 59% 53% 18 à 24 ans 25 à 34 ans 35 à 44 ans 45 à 54 ans 55 à 64 ans 65 ans et + Utilisation des médias sociaux 2013 2012
  5. 5. 2. LES MÉDIAS SOCIAUX- Plateformes les + populaires 1 66,9% des internautes 2 65,8% des internautes 3 35,4% des internautes 4 15% des internautes 5 12,1% des internautes Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  6. 6. 2. LES MÉDIAS SOCIAUX - Réalisations TVA Accès LESTERS - Création de la page Facebook - Choix des thèmes et mise en place du planning éditorial - Mise en place d’un concours L’EXPO+ (Abribus) - Création de la page Facebook - Animation et modération de la communauté - Création des campagnes publicitaires 1 910 fans 3 posts/sem Recrutement de 1 063 fans en 1 mois Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  7. 7. 3. LE COMMERCE ÉLECTRONIQUE - Profil Internautes québécois ont effectué au moins un achat en ligne (70%) Forte progression : 19% des adultes ont fait un achat via mobile (+2,5x plus qu’en 2012) 72% 76% 77% 73% 66% 51% 72% 71% 74% 66% 52% 26% 18 à 24 ans 25 à 34 ans 35 à 44 ans 45 à 54 ans 55 à 64 ans 65 ans et + Taux de Québécois ayant acheté sur Internet Internautes Adultes Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  8. 8. Modes et accessoires 20% des adultes québécois Billets spectacles/cinéma/divertissement 25% des adultes québécois Produits et services les + populaires Voyages, transport, hébergement, forfaits 21% des adultes québécois 3. LE COMMERCE ÉLECTRONIQUE - Usages 1 achat sur 4 s’effectue sur un site Québécois 335$ Montant moyen dépensé par les cyberacheteurs Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  9. 9. 3. LE COMMERCE ÉLECTRONIQUE - Usages Effet showrooming (vs ROPO effect) 62% des internautes tiennent compte des avis consommateurs
  10. 10. LINEN CHEST 3. LE COMMERCE ÉLECTRONIQUE - Réalisation - Définition des objectifs d’affaires - Accompagnement stratégique - Revuede la stratégie Google analytics (tagging) pour le site web - Implémentation de l’outil Google Tag manager – un des plus avancés au Québec - Création et optimisations de campagnes publicitaires en ligne ( SEM, Emailing, bannières) Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  11. 11. 4. LA MOBILITÉ – Profil Québécois qui possède un téléphone intelligent (44,4%) Québécois qui possède une tablette numérique (25,5%) Les 18 à 44 ans possèdent au moins un téléphone intelligent, une tablette ou un baladeur électronique (80,4%) Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  12. 12. 4. LA MOBILITÉ – Répartition des téléphones intelligents /OS 12% 40% 38% 3% 7% Blackberry iOS Android Windows Autre Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  13. 13. 4. LA MOBILITÉ - Réalisation TVA Accès A Vos Affaires - Vidéotron Services Affaires - Création du site en Responsive Design - Optimisations SEO - Mise en place des campagnes promotionnelles (SEM) Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  14. 14. 5. LA PUBLICITÉ EN LIGNE
  15. 15. 6. LES MARQUES LES + INFLUENTES – Au Québec Relier les logos avec les bons numéros 1 2 3 4 5Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  16. 16. 6. LES MARQUES LES + INFLUENTES – Au Québec Relier les logos avec les bons numéros 1 2 3 4 5Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  17. 17. 7. WHAT’S HOT PAYS : Monde MARQUE : Evian DATE : Avril 2014 MÉDIAS : Affichage TV Pub : https://www.youtube.com/watch?v=pyV57QlGUGI Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  18. 18. 7. WHAT’S HOT PAYS : France MARQUE : Canal+ DATE : Juin 2014 MÉDIAS : TV Web Site : https://danslapeaudelours.canalplus.fr/ Pub : https://www.youtube.com/watch?v=zDOi3Hudmmc Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  19. 19. 7. WHAT’S HOT PAYS : USA MARQUE : US Airways DATE : Avril 2014 MÉDIAS : Twitter Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  20. 20. 7. WHAT’S HOT PAYS : Chine MARQUE : Volkswagen DATE : Juin 2014 MÉDIAS : Cinéma Mobile Vidéo : https://www.youtube.com/watch?v=JHixeIr_6BM#t=22
  21. 21. 6. WHAT’S HOT PAYS : Belgique MARQUE : TNT DATE : 2012 MÉDIAS : Marketing de rue Vidéo : https://www.youtube.com/watch?v=fpXn3ae4zws Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  22. 22. 8. PROCHAINS CHIPS&LEARN SEO 101 MÉDIAS SOCIAUX 101 RETAIL 3.0 : La digitalisation des points de vente Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)
  23. 23. MERCI Lunch & Learn TVA Accès - par Guillaume Ber (Stratège médias interactifs)

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