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4TH OF JULY AND ECOMMERCE

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The US independence day is drawing near and it’s July’s trademark holiday. A popular long weekend to fire up the BBQ, beer and fireworks; 4th July unlike other big shopping holidays, is also best suited for in-season purchases.

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4TH OF JULY AND ECOMMERCE

  1. 1. 4TH OF JULY  AND  ECOMMERCE
  2. 2. 4 TECHNICAL TIPS ON DISCOUNT CODES The US independence day is drawing near and it’s July’s trademark holiday. A popular long weekend to fire up the BBQ, beer and fireworks; 4th July unlike other big shopping holidays, is also best suited for in-season purchases. The upcoming back-to-school season is the reason why we see many summer items on sale this holiday, pool & beach accessories and patio furniture being the highlight spends. With $304 billion revenue in eCommerce from US in 2014 and a projected 10% increase over the next 2 years, it indicates that people all over the US gear up to participate in online sales during this part of the year. Many eCommerce sellers experience aggressive footfall on their online stores and the discount and promotions during the Independence Day shopping week makes it most attractive for buyers to flock on those shopping websites.
  3. 3. While  it  is  crucial  for  online  sellers  to  chalk  out  marketing  strategies  for  this  big  shopping week, equally critical is to ensure that technicalities of the promotions and  discounts are robust and remain so. That being said, here are some tips on the key to promotions and discount codes. 1) Library of discount / promo code ­ Make it a habit to maintain a list of codes which  are  active  as  well  as  inactive  and  the  corresponding  parameters.  A  readily  available  library of the codes make it convenient to design new set of promotional codes and plan  campaigns. With all other preparations going on for the big sale, you surely want clutter  and duplication out of your way. 2)  Code  configuration  ­  Discount  codes  are  the  key  driver  for  any  sale.  When  not  configured  properly  in  the  system,  it  can  create  a  chaos  of  otherwise  exciting  sale  season. The key is to test, test and test before the sale begins so you can rest assured  that  it’s  going  to  work  the  way  it  ought  to  be.  The  testing  has  to  work  in  both  the  scenarios ­ meeting the requirement and breaking the rule of the discount. A slight error  in the code could hurt your plans a lot. Best practice is to make sure the application  developer writes the code to keep a check on both scenarios and then have an user test  group, maybe your own team, family members or close friends who can help you test if  the system is working fine. The user test group represents your customers and that gives  you first hand information right away if anything needs a fix.
  4. 4. 3) Keep new ideas for later ­ 4th July and for that matter any sale day / season is never  a good time to introduce new discount plans. As an online seller, need to put all your  efforts in sourcing and listing the products and entering discount codes in the software.  Add  to  it  the  shipping  plans  and  payment  options.  With  all  these  activities  taking  priority, you will not have enough time to shell out for devising and introducing new  promotional codes. Lack of time to test the system can end up in a negative experience if  a customer faces a technical or logical glitch. To save yourself from the embarrassment  and hassle of finding impromptu fix, introduce any new ideas during the off season so  you are well equipped for next sale with trial and error results.   4)  Keep  it  simple  and  quick  ­  As  you  may  have  experienced  in  your  previous  sale  seasons, the traffic on your web store during the big festive sale is a lot more than usual  days. Considering that, it is in your best interest to avoid discount codes which put load  on  your  database.  For  example,  avoid  the  first  time  purchaser  discount,  because  that  requires the application to search information within your database and those kind of  searches typically have a tendency to slow down the system. While it may get you a  new buyer, it will also prevent other visitors from making a purchase as the website may  return search results slower, impacting the shopping experience on your online store. Hope  you  make  the  most  of  your  4th  July  eCommerce  celebrations.  Once  you  have  sometime to breath after the big sale, we would love to hear from you what marketing  strategy worked best for you this 4th July. Contact Address: Website: www.easystorehosting.com 3540 Valley Rd, Basking Ridge, Bernards, New Jersey, 07920, USA Call Us: +1-347-770-5240

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