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Strategic internationalisation planning | Spring EAIE Academy 2014

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Acquire the knowledge and tools to draw up and successfully implement a strategic internationalisation plan at your institution. In this hands-on course you will learn about the different phases for the development of this strategic tool, who to involve in the process, how to see the plan implemented and how to monitor its advancement. It is often said that internationalisation needs to be embraced by each and every member of an institution for it to be successful. With this in mind, it is crucial to involve everyone in the strategic planning process. But how can it be done to ensure success? What are the pitfalls that need to be avoided? You will learn how to best advise your leaders and help your institution stand out in the international market by setting clear goals and objectives and identifying the actions needed to reach them. The course will take place at the EAIE Academy in The Hague from 7-9 April 2014 and will combine theory and case studies, individual and group exercises and will offer you a toolkit consisting of tips for what to do back at your institution.

This presentation is a sneak peek into the course. Check out more details about the course http://bit.ly/1ddkyYS and sign up by 17 March 2014: http://bit.ly/1kvaMpk!

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Strategic internationalisation planning | Spring EAIE Academy 2014

  1. 1. Spring EAIE Academy, The Hague, April 2014 How to draw up and implement a strategic internationalisation plan? Ramon Ellenbroek, VU University, Amsterdam, The Netherlands Marina Casals, Universitat Rovira i Virgili, Tarragona, Spain
  2. 2. Learning outcomes At the end of the course you will have the skills to: •Plan an institutional strategic process, focusing specifically on internationalisation •Identify the key components and processes necessary for a successfully integrated institutional internationalisation plan •Implement every step of the strategic planning process within your institution •Define an international vision for your institution and be able to transform it into objectives and actions
  3. 3. What to expect? • • • • Going through the different steps of the strategic planning process Dealing with case studies Learning from peers (and that largely depends on you!) Having fun while learning! What NOT to expect? • Having your SIP at the end of this course • Having all your problems solved • Not making small mistakes when making your SIP… that’s life! (and learning)
  4. 4. Strategic planning – introduction •What is strategic planning? •Why do we need it? •Benefits of process, of results, etc (internal or external) •What are the benefits for YOU/your work?
  5. 5. What is strategic planning? It is an organisation’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue it.
  6. 6. Why is an SIP useful? • • • • Establishes priorities Vision Reference We may agree or not, but it’s a federating source
  7. 7. Benefits Process Results You
  8. 8. Strategic planning •Diagnosis •From vision to outcomes •Quality assurance and review process •Communication strategy
  9. 9. Diagnosis • • • • • SWOT Market research and competitor analysis Stakeholder analysis Gap analysis Situation analysis
  10. 10. Diagnosis – SWOT Helpful to achieve the objective Internal Origin Harmful to achieve the objective Strengths Weaknesses Opportunities Threats Attributes of the organisation External Origin Attributes of the environment
  11. 11. Diagnosis – Market research • • • Market information Market segmentation Market trends
  12. 12. Diagnosis – Competitor analysis Key Industry Success Factors Weighting Competitor 1 rating Competitor 1 weighted Competitor 2 rating Competitor 2 weighted 1 – High Quality research .4 6 2.4 3 1.2 2 – Student happiness .3 4 1.2 5 1.5 3 – Attractive campus .2 3 .6 3 .6 4 – Attractive International programs .1 7 .7 4 .4 Totals 1.0 20 4.9 18 3.7
  13. 13. Diagnosis – Stakeholder analysis
  14. 14. Diagnosis – Gap analysis
  15. 15. Diagnosis – Situation analysis • • • • • Company analysis Competitor analysis Customer analysis Collaborator analysis Climate analysis
  16. 16. From vision to outcomes
  17. 17. From vision to outcomes
  18. 18. Quality assurance and review process
  19. 19. Importance of Communication strategy Communication strategy • • • • • Why is it important? What do we communicate? How can we communicate? To whom should we communicate? Can we ‘internationalise’ an institution without communication?
  20. 20. Making it happen Join us for this course from 7-9 April 2014 at the EAIE Academy in The Hague to learn how you might take internationalisation to the next level in your institution!
  21. 21. The EAIE Academy is a one-week training programme for international higher education professionals: www.eaie.org/training www.eaie.org/blog linkd.in/EAIEAcademyAlumni facebook.com/eaie.org @TheEAIE; #EAIEAcademy

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