Portfolio Erik Hesseling


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Portfolio Erik Hesseling

  1. 1. Portfolio October 2010 A world of inspiration Erik Hesseling
  2. 2. “A world of inspiration” is a sentence with a lot of meaning for me and for this portfolio. I found inspiration in working, studying and traveling in different parts of this world. This portfolio is a brief representation of the work I did in those times. Working, studying and traveling in different countries moved me to see things different. Diversity is one of the main inspirators for creativity and I found this in different international experiences. MSc. Erik AC Hesseling Oude Delft 119 2611 BE Delft The Netherlands e.a.c.hesseling@gmail.com 0031-612568116 “A world of inspiration”
  3. 3. For CEDNA I worked on 3 different projects. In the first place they asked me to look into their pro- motion strategy for their restaurant. Second they wanted assistance on the development of 2 new projects; a candle and soap production project and a travel agency for sustainable tourism. CEDNA is a Non Governmental Organisation working with people in the marginal rural areas of Cusco. They promote comprehensive and sustainable development, in order to improve quality of life in the community. The candle and soap production project and the travel agency were combined in a service and sys- tem design which is graphically presented on the bottom of this page. The project started with mar- ket research in Cusco and continued with writing a businessplan and presenting this to the Board of Directors in the Netherlands. The project will begin in two years. As a result of looking into CEDNA’s promotion strategy new and more effective materials were de- veloped and new activities were organised in order to promote the restaurant. The new promotion strategy aims at enhancing the experience of eating in a socially responsable restaurant. Quick facts: July 2010 - September 2010 For CEDNA (El Centro para el Desarollo del Nino y el adolescente) in Cusco, Peru A service system design including candle and soap production and a travel agency. Development of promotional material and strategies for the CEDNA restaurant Working language: Spanish Development organisation in Peru commercial and promotional consultancy
  4. 4. Dutch design in Italy graduation research at the Dutch embassy in Rome This research was the final project of my Master Strategic Product Design at the Technical University in Delft and aimed at the development of recommendations to Dutch designers and the Dutch go- vernment concerning design activities and perspectives on the design market in Italy. 27 interviews with prominent designers and design critics together with academical research formed the basis of 9 fundamental recommendations. The research was performed in 4 sectors in which Italy has an important status. The automotive de- sign sector, the yacht design sector, the furniture sector and the house hold appliances design sector. In order to be able to formulate recommendations 27 interviews were conducted. These interviews, together with the theory of Roberto Verganti about Design driven innovation, formed the basis of the theoretical framework. Design driven innovation is a different way of innovation management which is performed by Italian design oriented companies like Alessi and Artemide. On the bottom of this page the ground principles of the theory is graphically represented. Quick facts: August 2009 - April 2010 At the Dutch Embassy in Rome A research on the opportunities for Dutch designers on the Italian design market. 27 interviews with well-known and prominent designers and design critics Publication in Connecting the Dots. Working language: Italian
  5. 5. At the in the Netherlands famous umbrella company I performed a research internship of 3 months at the Marketing and Sales Department. The choice of where to sell is based on branding, buyer po- tencial and the availability of distribution channels. The objective of the assignment was to find international supply and demand chains in different countries. There were a couple of strategically interesting countries and England was one of them. Senz just started with selling their umbrellas in England using the findings of the research I did for this internship. In addition to the research on sales channels I also organized creative sessions for new product development and marketing ideas. As a result of a creative session I developed a viral movie called “Senz and the City” as a parody on “SEX and the city”. This viral was posted on different design and management oriented blogs and had around 75.000 hits in one week. Quick facats: April 2009 - June 2009 Internship at the Marketing and Sales Department Research on the supply and demand chains Creative sessions for creative and marketing input A viral movie with over 75.000 hits in one week Distribution channels in England internship at Senz umbrellas
  6. 6. For this project I worked together in a multidisciplinary team of 7 students on the organization of a design-oriented business fair. The Fair, called IOB, was held in the central hall of the Faculty of Indus- trial Design Engineering in Delft. My position in the team was the one of Chairman. The IOB is the biggest annual industrial design oriented business fair in the Netherlands with 1200 visitors in 2 days. Design studios and design-oriented companies presented themselves to other companies and to students during the 2 days. The fair had 46 participating companies. These companies mostly rented a stand for 2 days. This fair was special because it was organised 7 times before but this was the first edition the fair was held for 2 days. An additional target was to have more international companies. This resulted in the participation of a couple of inspiring international operating participants: Frog de- sign, T-mobile, NPK, Microsoft, Ivanka and many more. The stands in which the companies had the opportunity to present themselves had a special design. They were made out of cardboard. A quite unconventional material for a business fair but very inspiring concerning the special focus on design. Quick facts: March 2008 - November 2008 Team with 8 people and 3 supporting commities 46 design related companies A budget of 25.000 Euro In the central hall of the Faculty of Industrial Design Engineering in Delft. International Design Fair organization of the IOB 2008
  7. 7. This is one of the projects which I did for my Masters programme at the Technical University in Delft at the faculty of Industrial Design Engineering. The course was called New Product Commercializa- tion. Smartcap produces a unique kind of sports helmet. It is soft but at the moment of impact the soft material turns hard and protects the head like a hard shell. How to posi- tion and brand this unique concept? After thorough internal and external analysis of the company and the product category the unique- ness of the product got confirmed. This resulted in a short-term and a long-term strategy. Because of the relative small brand awareness and limited financial posibilities a co-brand with another ski- ing brand was recommended. In this way Smartcap could make use of the promotion channels of the other brand and the partner could make use of the expertise of Smartcap. For the long term the most important recommendation was to explore new markets such as: watersports like waterskiing, windsurfing, wakeboarding etc. and general sports like rugby and other contact sports. Quick facts: Masters project at the Technical University in Delft Strategical positioning of a new kind of protection helmet Team with 4 Strategic Product Design students Provided solution: co-brand with strategic partner and explore new markets Sports helmet for in the Alps Masters project at the Technical University Delft
  8. 8. Taxi payments in New York fast, easy and safe This project was a Bachelors project at the TU Delft. The assignment was to design a handheld pay- ment device for a specific context. The design had to fit the context well and had to contain some special features concerning this context. Paying a taxi is more easy and more fun than ever before. By inserting a payment card and navigating with the plus and the minus button the payment is completed in the wink of an eye. The chip-pay is provided with a clamp which positions the device close to the taxi client. In this way the use of the device is more easy for the client and it is more likely to give a tip. Tipping is easy because the only thing the client has to do is to insert his credit card and navigate with the plus and minus button. When the desired amount is reached the ok button should be pushed and the transac- tion is done. The housing comes in the colour “taxi yellow”. But it is possible to change the colour by changing the front cover. Every taxi which uses this chip-pay has a personal security code to activate. Quick facts: Bachelor project at the Technical University Delft Handheld payment device for in a taxi Designed for young urban professionals Easy control by 3 buttons Safe because there is no need for cash and payments are quick and easy