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Presentation by Bea Marshall at the E3 60 Minute Makeover event, February 2011

Published in: Business, Technology
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  1. 1. <ul><li>Tip #1 </li></ul><ul><li>Be goal-focused! </li></ul><ul><li>3 key questions </li></ul><ul><li>1 vital test! </li></ul>
  2. 2. Tip #1 Be goal-focused!
  3. 3. Tip #2 Be user-friendly! Remember... Don't make me think!!!
  4. 4. Tip #2 Be user-friendly
  5. 5. Tip #3 Invite people to come in... ...not just window shop!
  6. 6. Tip #3 Invite people to come in
  7. 7. <ul><li>Tip #4 </li></ul><ul><li>Ask 'why?' & 'what?' a lot! </li></ul><ul><ul><ul><ul><ul><li>Content </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Graphics </li></ul></ul></ul></ul></ul>
  8. 8. Tip #4 Ask “why?” & “what?” a lot!
  9. 9. <ul><li>Tip #5 </li></ul><ul><li>Drive traffic </li></ul><ul><li>to your site! </li></ul><ul><li>Be creative </li></ul><ul><li>Don't waste time & money </li></ul>
  10. 10. Tip #5 Drive people to your site! &quot;Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better.&quot; As overheard & tweeted by Avinash Kaushick, Google Analytics Evangelist