The 21st Century Collaborative Enterprise<br />Sameer Patel<br />The Sovos Group<br />Sovosgroup.com<br />
The Changing State of the Customer in the Era of Social Web<br />The Implications of this Shift on Business<br />How 21st ...
Core Competency<br />A deep proficiency that enables a company to deliver unique value to customers.- Gary Hamel, CK Praha...
The Relationship is the new Core Competency<br />4<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
WHY? The Emergence of the Social Customer<br />
<<br /><<br />Sales &<br />Marketing<br />6<br />You Controlled the Message<br />Your Prospect and Customers<br />Their Mo...
Not Anymore<br />><br />Your Prospect and Customers<br />Their <br />Networks<br />Their Money<br />7<br />sameer.patel@so...
Google has flattened social and traditional web media<br />8<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
Google has flattened social and traditional web media<br />9<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
Implications of the Social Customer<br />10<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
Implications of the Social Customer<br />Engagement. Not Data<br />11<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
Implications of the Social Customer<br />They want the Best Answers….And Only From the Experts.<br />
Implications of the Social Customer<br />Minimal Latency<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
Implications of the Social Customer<br />Relevancy<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
Implications of the Social Customer<br />Goods Sold =Ability to Satisfy <br />Goods Sold = Goods Produced<br />
The Enterprise 1.0 Dilemma<br /><placeholder image><br />16<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
“The Enterprise 1.0 Dilemma”<br />We’re Optimized. For Silos<br />17<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
“The Enterprise 1.0 Dilemma”<br />Process and Operational Efficiency<br />18<br />sameer.patel@sovosgroup.com| @sameerpate...
“The Enterprise 1.0 Dilemma”<br />Customer Efficiency<br />19<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
The Case for the Collaborative Enterprise<br /><ul><li>How We Market
How We Design and Fulfill
How We Operate</li></li></ul><li>How We Market Today?<br />How We Market Today<br />
Marketing in the 21st Century Collaborative Enterprise<br />Marketing and Support<br />Employees<br />Employees<br />Custo...
How We Market Today?<br />The Result<br />
Marketing in the 21st Century Collaborative Enterprise<br />Marketing and Support<br />Suppliers<br />CUSTOMERS<br />R&D P...
Today's Operational Design<br />R&D and Innovation<br />Production and Support<br />Operationally Efficient for Ourselves<...
How the 21st Century Collaborative Enterprise Operates<br />CUSTOMER<br />CUSTOMER<br />INNOVATION<br />R&D and Innovation...
How Customers Engage<br />Consumers<br />Engagement<br />Content<br />Data<br />Consumers Operates in the ‘Me’ Web<br />27...
How Organizations Engage<br />Today’s Process Centric Design<br />Heightened risks and costs of building, marketing and se...
How the 21st Century Collaborative Enterprise Operates<br />Business Activity<br />Process<br />Engagement<br />+<br />Des...
How the 21st Century Collaborative Enterprise Operates<br />People At The Core of Business Activity<br />
Caveat Emptor<br />THESE ARE NOT END GOALS<br />X<br />PRODUCTIVITY<br />X<br />SHARING<br />X<br />REPLACING PROCESS<br /...
Accelerating Performance<br />ENTERPRISE 2.0 – What is it?<br />Customer Centricity<br />Operational Efficiency<br />Emplo...
Summarizing the Opportunity<br />33<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
The Opportunity<br />ENTERPRISE 2.0 – What is it?<br />The Social Web exposes the true sentiment and needs of your custome...
The Opportunity<br />ENTERPRISE 2.0 – What is it?<br />Collaborative Enterprises Drastically Reduces Customer Acquisition ...
The Opportunity<br />ENTERPRISE 2.0 – What is it?<br />You Own Most of the Ingredients Already….<br />36<br />sameer.patel...
The Opportunity<br />ENTERPRISE 2.0 – What is it?<br />And The Collaborative Enterprise comes for an attractive ROI.<br />...
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International Forum on E 2.0 - Sameer Patel - Accelarting biz performance

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Sameer Paterl on how to accellerate business performances with Enterprise 2.0 strategies

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  • Doh! Rick heres the accompanying talk. Totally forgot!
    http://www.vimeo.com/12790929
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  • My pleasure, Sameer. I spent many years in an industry (aerospace; emphasis on the 'space'. I worked on the Space Shuttle Main Engine program for most of my career at Rocketdyne) that was mired in the practice of death by bullet-point. I absolutely abhor the use of large amounts of text and am most appreciative of presentations that tilt toward the graphical and allow the presenter to use his/her own words and thereby engage the audience more fully. I know how to read! I saw a tweet the other day in which it was said 'If you use PowerPoint, you're not a speaker; you're a presenter.' I don't happen to agree with that, or virtually any other black-and-white statement. As with many things, including the application of collaborative tools and processes to 'diff industries and unique needs', it depends. PowerPoint can be quite effective as an adjunct to speaking and teaching. Anyway, I hope I can hear you give this preso, as I value your perspective. Perhaps we'll have an opportunity to discuss it over dim sum, curry, or just some tea. I'll contact you in another venue about that. Thanks for your work, and your willingness to engage. It's refreshing and instructive. :)
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  • Thanks for the nod Rick.
    I'm not a fan of craming stuff into my slides so they generally mean little w/out the accompanying talk. I expect to be giving it again this year in the US and other parts of the globe. With some refinements of course.
    Interesting you bring up diff industries and unique needs as they craft relevant and practical strategies. This came up a lot in Milan, both on stage as well as in side conversations. Were seeing a lot of it in our work on the ground and its only natural that the gestation towards realizing collaborative gains are very different in each circumstance.
    Again, thanks for taking a look :)
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  • Good stuff, Sameer. As one who spent the past two decades in an organization with essentially a captive customer, and where safety outweighed virtually any and all other considerations, I find it interesting and valuable to see other, more pervasive perspectives.

    Quite some time ago we were talking about concurrent engineering, which I consider to be somewhat of a pre-cursor to the concept of a collaborative enterprise. Despite the talk it remained mostly just that . . . talk. Now we are also looking to include both customers and suppliers, in fact the entire value chain, in our collaborative capabilities. It will be interesting to see how rapidly different industries and enterprises adapt to this new direction.

    I would love to hear you talk this presentation, as I'm quite certain I'm missing out on some subtlety and nuance. I have so much to learn as I adapt to a very different enterprise approach, I'm looking for all the help I can get. Thanks for this instructive offering.
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  • Thanks Mark. :)
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  • Oliver – brief slideFrame the discussion – important to know what it is and what its not. First 2 sections cover this.getting value from web 2.0 technologies in a business setting(wikipedia, a quintessentially 2.0 site, describes Web 2.0 as commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design,[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups, and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them)OM question: Where is the business value to you?‘What’s in it for me?’
  • Oliver – brief slideFrame the discussion – important to know what it is and what its not. First 2 sections cover this.getting value from web 2.0 technologies in a business setting(wikipedia, a quintessentially 2.0 site, describes Web 2.0 as commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design,[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups, and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them)OM question: Where is the business value to you?‘What’s in it for me?’
  • [SAMEER] Hit hard on happy talk hereIt’s not some altruistic model where out with the old and in with the new is going to deliver significant valueTheres lots of happy talk about how open should replace closed. Because well, social is better.That’s often immature thinking that doesn’t respect the work put into ensuring compliance and security and its role in helping organizations keep in good stead with the SEC, OR Sarbanes Oxley or HIPPAStructured systems that enforce process have an extremely important place in many casesThe answer lies in an optimal balance between structured and social in the context and applicability of each business processThe value is in structuring the use of these new technologies as they enhance the value of a business processes And in many cases, living side by side with process technology to improve the outcome
  • SameerThe holy grail for most2.0 enthusiasts,,,,company wide workplace performance, a performance fabric…lovely idea…A more collaborative, social process accelerates performance by placing people at the nucleus of processEvery organization needs an actuarial process like insurance companies have. Quality outcomes are hard to predict for 99% of business activity &gt; the more brains that can see and contribute to activity, the betterWe need to expand the collaborative circleBy letting the best minds be they fellow employees, partners, customers, or suppliers wrap around discrete business activityYet maintaining a layer of control to comply with policies, legalities and to manage risk Together, its about creating optimal network ecosystems amongst employees as well as with customers, partners and suppliersBut how do you get there….?Plenty of theorizing out there but how do you execute to your objectives?
  • [SAMEER]Orgs have made little to no profit in the last 24 months. And executives have a back log of to-dos piled up to meet their performance objectives that ultimately drives revenues, makes organizations leaner or reduces the kinds of risk that brought them to their knees during the economic crashBroadly speakingSameer leadGalvanize your customers, employees, partners and suppliersTo help execute discrete business objectives such as….With a clear strategy that leads to revenue, cost lowering and reduced riskBusiness First – Technology and E2 concepts later.…in the context of your specific business objectivesThe Enterprise 2.0 movement today is reaching a new level of maturity and critical mass.
  • International Forum on E 2.0 - Sameer Patel - Accelarting biz performance

    1. 1. The 21st Century Collaborative Enterprise<br />Sameer Patel<br />The Sovos Group<br />Sovosgroup.com<br />
    2. 2. The Changing State of the Customer in the Era of Social Web<br />The Implications of this Shift on Business<br />How 21st Century Enterprises Need to Capitalize on The Opportunity<br />2<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    3. 3. Core Competency<br />A deep proficiency that enables a company to deliver unique value to customers.- Gary Hamel, CK Prahalad   <br />
    4. 4. The Relationship is the new Core Competency<br />4<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    5. 5. WHY? The Emergence of the Social Customer<br />
    6. 6. <<br /><<br />Sales &<br />Marketing<br />6<br />You Controlled the Message<br />Your Prospect and Customers<br />Their Money<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    7. 7. Not Anymore<br />><br />Your Prospect and Customers<br />Their <br />Networks<br />Their Money<br />7<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    8. 8. Google has flattened social and traditional web media<br />8<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    9. 9. Google has flattened social and traditional web media<br />9<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    10. 10. Implications of the Social Customer<br />10<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    11. 11. Implications of the Social Customer<br />Engagement. Not Data<br />11<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    12. 12. Implications of the Social Customer<br />They want the Best Answers….And Only From the Experts.<br />
    13. 13. Implications of the Social Customer<br />Minimal Latency<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    14. 14. Implications of the Social Customer<br />Relevancy<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    15. 15. Implications of the Social Customer<br />Goods Sold =Ability to Satisfy <br />Goods Sold = Goods Produced<br />
    16. 16. The Enterprise 1.0 Dilemma<br /><placeholder image><br />16<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    17. 17. “The Enterprise 1.0 Dilemma”<br />We’re Optimized. For Silos<br />17<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    18. 18. “The Enterprise 1.0 Dilemma”<br />Process and Operational Efficiency<br />18<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    19. 19. “The Enterprise 1.0 Dilemma”<br />Customer Efficiency<br />19<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    20. 20. The Case for the Collaborative Enterprise<br /><ul><li>How We Market
    21. 21. How We Design and Fulfill
    22. 22. How We Operate</li></li></ul><li>How We Market Today?<br />How We Market Today<br />
    23. 23. Marketing in the 21st Century Collaborative Enterprise<br />Marketing and Support<br />Employees<br />Employees<br />Customers<br />Employees<br />Suppliers<br />Employees<br />Partners<br />The Silo’d Enterprise<br />Wrap the Best Minds Around Customer Needs<br />
    24. 24. How We Market Today?<br />The Result<br />
    25. 25. Marketing in the 21st Century Collaborative Enterprise<br />Marketing and Support<br />Suppliers<br />CUSTOMERS<br />R&D Product Design <br />Partners<br />Wrap the Best Minds Around Customer Needs<br />
    26. 26. Today's Operational Design<br />R&D and Innovation<br />Production and Support<br />Operationally Efficient for Ourselves<br />
    27. 27. How the 21st Century Collaborative Enterprise Operates<br />CUSTOMER<br />CUSTOMER<br />INNOVATION<br />R&D and Innovation<br />Production and Support<br />Operationally Efficient for the Customer<br />
    28. 28. How Customers Engage<br />Consumers<br />Engagement<br />Content<br />Data<br />Consumers Operates in the ‘Me’ Web<br />27<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    29. 29. How Organizations Engage<br />Today’s Process Centric Design<br />Heightened risks and costs of building, marketing and selling products<br />Ineffective engagement models to sell what customers want to buy<br />Organizations Operate in the ‘Systems’ Web<br />28<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    30. 30. How the 21st Century Collaborative Enterprise Operates<br />Business Activity<br />Process<br />Engagement<br />+<br />Designing Around the Needs of the Customer<br />`<br />
    31. 31. How the 21st Century Collaborative Enterprise Operates<br />People At The Core of Business Activity<br />
    32. 32. Caveat Emptor<br />THESE ARE NOT END GOALS<br />X<br />PRODUCTIVITY<br />X<br />SHARING<br />X<br />REPLACING PROCESS<br />X<br />GETTING SOCIAL<br />X<br />TECHNLOGY APPLICATION <br />31<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    33. 33. Accelerating Performance<br />ENTERPRISE 2.0 – What is it?<br />Customer Centricity<br />Operational Efficiency<br />Employees, Customers, Partners and Suppliers<br />Drive Revenue<br />Innovation<br />Lower Cost<br />Customer Centricity<br />Customer Centricity<br />Reduce Risk<br />Strategically Planning for Collaboration in Context<br />32<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    34. 34. Summarizing the Opportunity<br />33<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    35. 35. The Opportunity<br />ENTERPRISE 2.0 – What is it?<br />The Social Web exposes the true sentiment and needs of your customers….<br />34<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    36. 36. The Opportunity<br />ENTERPRISE 2.0 – What is it?<br />Collaborative Enterprises Drastically Reduces Customer Acquisition Costs….<br />35<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    37. 37. The Opportunity<br />ENTERPRISE 2.0 – What is it?<br />You Own Most of the Ingredients Already….<br />36<br />sameer.patel@sovosgroup.com| @sameerpatel <br />
    38. 38. The Opportunity<br />ENTERPRISE 2.0 – What is it?<br />And The Collaborative Enterprise comes for an attractive ROI.<br />37<br />Sameer.patel@sovosgroup.com| @sameerpatel <br />
    39. 39. Work: Sovosgroup.com <br />Email: sameer.patel@sovosgoup.com<br />Twitter: @sameerpatel<br />Blog: pretzellogic.org<br />Thank You<br />38<br />

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