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Google session at the 2013 E-Tourism Africa Summit by Kristy Grant from Google

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  1. 1. e-TOURISM e-Volving with the consumer 2013 Kristy Grant Industry Manager (Travel & Tourism): Google South Africa @Kristy_Grant
  2. 2. What we know about today’s Travellers
  3. 3. Driving Awareness
  4. 4. They’re looking to be inspired… so INSPIRE them!
  5. 5. SA Travel consumers are hyper-informed % of purchasers who used a search engine to do research before purchasing: 61% of SA Internet users go online to search for information about products and services before purchasing 72% Business Travel Source: Consumer Barometer with Google, South Africa – June 2013 71% Hotel Stays 66% Package Holidays 66% Travel 55% Leisure Flights
  6. 6. SA consumers are relying more on Online in the purchase decision for Travel Source: Consumer Barometer
  7. 7. When people search for you, what do they see?
  8. 8. More access points More activities More convenience More real-time content
  9. 9. Understand the needs and desires of Travellers Center Parc’s increased conversions x3 through the use of Re-marketing
  10. 10. Source: The Traveler’s Road to Decision, Google and Ipsos MediaCT. (Q6B) Specifically, what types of travel-related videos do you watch online? (Select ALL that apply). Base: Watched/Uploaded/Commented on Travel-related Video. (Leisure n=1425, Business n=894) Travellers want rich content & engaging experiences
  11. 11. All your basic business information is still available but by streamlining the layout and putting more focus on photos and reviews, we hope to create a simpler, more engaging experience for your customers that helps your business stand out. Basic information and reviews placed front and center More focus on photos to help make your listing come to life Google+ Local Combines Maps, Photos & Reviews
  12. 12. • Tuscany region, one of the most popular tourist destination in Italy, offers an interactive Google map that shows videos according to the geo category. • Users can choose to toggle between English and Italian Visit Tuscany uses interactive Google Maps on YouTube
  13. 13. Bringing the Experience of Canada to life
  14. 14. Share what you love…and hate South Africa Tourism – Plan Your Dream Holiday Today Big 5 Safari Adventure Tours Wine Tours Testimonials
  15. 15. • My favorite places in SA – Live interactive hangouts and recorded broadcasts Share Experiences as they happen
  16. 16. Google+ made #greekphotos more popular than #greekcrisis Visit Greece has already surpassed 1mn followers on the platform, more than any other tourism association • More than 700k followers in 4weeks • Gained 18k new followers in a single day • Most popular post recorded 583 +1’s, 145 shares and 169 comments Sharing the Best of Greece
  17. 17. e-Volve with the consumer Kristy Grant Industry Manager (Travel & Tourism): Google South Africa @Kristy_Grant Thank You