Betapond

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Presentation by Justin Reid from Betapond at the 5th Annual E-Tourism Africa Summit in Cape Town September 2012

Published in: Technology, Business
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Betapond

  1. 1. Driving Conversion to Sales.!Beyond Branding.! Manageable & Measurable campaigns that Produce Profitable Results.!Driving conversion to sales.!Manageable & measurablecampaigns that produceprofitable results.
  2. 2. Some recent clients…
  3. 3. Some recent clients…3!
  4. 4. Filling Brand Funnel? Awareness?ROI? Conversions? What do brands want from Facebook? eCRM Propensity Sign Ups? to Travel? More likes than competitors?
  5. 5. Brands want happy people who want to hear what you’ve got to say, join in& share with their friends
  6. 6. Fans want to be entertained!6!
  7. 7. Samsung understand this…
  8. 8. British Airways understand this…
  9. 9. … and how to push it…
  10. 10. Entertainmentcan come in many different ways
  11. 11. Entertainment is a Competition11!
  12. 12. Entertainment is a Quiz
  13. 13. Entertainment is content creation13!
  14. 14. Entertainment is a Game14!
  15. 15. Entertainment is Information
  16. 16. The Golden Rule Make it super fun, super interesting or super easy16!
  17. 17. What to look for on your page…17!
  18. 18. 18!
  19. 19. 19!
  20. 20. 20!
  21. 21. 21!
  22. 22. 22!
  23. 23. 23!
  24. 24. 24!
  25. 25. 25!
  26. 26. 26!
  27. 27. Case Study Waterford City Airport!Best Little Airport in the World
  28. 28. Case Study Waterford City Airport! s? Which airport has more Facebook like 31,804 likes! 1.  London Heathrow 27,578 likes! 2.  New York JFK 3,073 likes! 3.  OR Tambo 42,286 likes! 4.  Waterford City
  29. 29. Case Study Waterford City Airport! Waterford Airport Facebook PageWaterford Harvest Festival Waterford Institute of Technology Waterford Crystal
  30. 30. What Do Brands Want?!Analytics which in turn give you Information & Data!!30!
  31. 31. What Do Brands Want?!Analytics which in turn give you Information & Data!!31!
  32. 32. What Do Brands Want?!Analytics which in turn give you Information & Data!! ROI (finally!) YOUR fans, added this many people to YOUR destin ation! Fan visitors X AVS = Income / FB Spend = R O I32!
  33. 33. What Do Brands Want?!Analytics which in turn give you Information & Data!! If one fan influences y If one fan friends who in generates x turn generate x income, imagine income, x what 20 fans multiplied y could generate. becomes the K Factor.33!
  34. 34. What Do Brands Want?!Analytics which in turn give you Information & Data!! If one fan influences y If one fan friends who in generates x turn generate x income, imagine income, x what 20 fans multiplied y could generate. becomes the K Factor.34!
  35. 35. What Do Brands Want?!Analytics which in turn give you Information & Data!!35!
  36. 36. What Do Brands Want?!Analytics which in turn give you Information & Data!!36!
  37. 37. What Do Brands Want?!Analytics which in turn give you Information & Data!!37!
  38. 38. ! Thank you @justinreid123 @betapond

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