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Burson-Marsteller’s Fortune Global 100 Social Media Check-up study
demonstrates that most companies have dipped their toes in the social media
world — some with a big splash and others with a timid ripple — and that simple,
responsible engagement in social media can reap big rewards in building
relationships with stakeholders online. We explored the use of social media
among Fortune Global 100 companies based on their involvement in Twitter,
Facebook, YouTube and corporate blogging.