How to throw new product to the market

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How to throw new product to the market

  1. 1. Our Product Market Financing COMPARATIVE ADVANTAGE BARRIERS TO ENTRY SOURCE OFspecial/proprietary, are Regulation, Information, FINANCING there substitutions, Network? Equity/Loan, personal/ lifecycle investor COMPETITION FIT WITH OUR major players and market ALLOCATION OF PRODUCT LINE share, competitive FUNDS Affect our existing response how to best use theproduct? Cannibalizing/ moneyReplacing? Expand our REACHING OUR customer base and CUSTOMERS ABILITY TO COMMIT TO increase sales? How to beast reach them, DEBT How to best retain them Changes of economy, LEGAL ISSUE interest rate or currency Patented, etc risks NEW PRODUCT

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