This document discusses the use of social media by governments. It notes that social media can improve transparency and interaction between governments and the public. It then provides examples of how the eGov Centre in Moldova has implemented social media strategies across various platforms like Facebook, Twitter, YouTube, and websites. Metrics are presented on growth and engagement for each platform. The document concludes by discussing the developing social media policy to guide ministries in Moldova on appropriately adopting and managing social media.

2. Social Media & the Government
 Social media provide new opportunities to transform the government
and create new forms of interaction with the public.
 Social media facilitate interactive information sharing and collaboration
among government officials and between government officials and
their public.
 Internet users are beginning to become more active, building a budding
blogosphere, where voices gain power in expressing different views on
civic and administrative issues.
 Social media and Web 2.0 applications (interactive, two-way
communication) emphasize interactivity, co-creation of content,
subscription-based information services, and third-party application
development.
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3. Social Media & the Government
A social networking presence has become a hallmark of
vibrant and transparent government communications. Social
networking is acknowledged as improving interactivity
between a government unit and the public, and providing
new opportunities for reaching populations that generally do
not consume traditional media.
The main benefit of social media for governments is that
well-considered and carefully implemented social media
strategy can create greater transparency, an interactive
relationship with the public, a stronger sense of ownership
of government policy and services, and thus a greater public
trust in government.

4. eGov Centre’s Social Media
Within the last 9 months:
 6 Social Media Platforms have been
opened: Facebook, Youttube, Twitter,
LinkedIn, Slideshare, Flickr;
 3 Social Media trainings have been
organized addressing the communication
staff of the Government of Moldova;
 Egov Centre’s website has been
optimized to share updated and current
information regarding e-Transformation
Agenda.

5. eGov Facebook
 Opened in September 2012
 It has been customized over time with a
dedicated Landing page, as well as different
tabs for Flickr and YouTube.
 No advertising budget was allocated for the
promotion of the website, so that the
growth rate was organic, based solely on
posts activity and word of mouth.
 At the beginning of communication efforts
the Facebook page had 344 likes.
 Now the Facebook page has 654 likes, and
the average growth rate has been of 1,24
likes/day.
.....the growth rate was organic, based
solely on posts activity and word of mouth.

6. eGov Twitter
Created in September
2011, the eGov Twitter
has 133 followers and
there have been 273
tweets sent since opening
the account.
The account was
extremely active during
the Innovation Week
held in Chisinau (week 14
– 20 May 2012) when the
international community
followed the event using
two hashtags (#OpenMD
and #apps4 MD).

7. eGov Youtube
 The Youtube account was created on Oct 19, 2011, with a customized channel to
showcase video productions, interviews, etc.
The channel now has
4,046 video views and 16
subscribers.

8. eGov Slideshare
The Slideshare account was created in
order to hosts the PowerPoint
presentations used within E-Government
Center’s activity, presented during events,
etc.
The presentations uploaded on the
personalized channel were viewed 14.896
times, and have been downloaded 238
times.

9. eGov Flickr
The Flickr account was created to reflect
the e-government events through images.
The account is embedded on the website
and Facebook page as well. The sets of
photos created over time have been
viewed over 500 times.

10. eGov Website
 During September 2012 – May 2012 the
website registered over 35.000 visits,
registering a 168% increase compared with
a reference period considered for
(December 2011 – August 31st 2011)
 The page with the highest visibility was the
index page of the Romanian version of the
website
 In terms of visitors’ origin, half of the visitor
came from Moldova (almost 30.000 visits).
The second referral country is Romania
(2600 visits), followed by US (600 visits),
Ukraine (349 visits) and Russia (300 visits).

11. The situation in the Government
 12 ministries are currently present on Facebook
 The Interior Ministry seems to have the most
comprehensive social media strategy, being present on
Facebook, Twitter, Odnoklassniki, Youtube, Flickr and Mail.ru
 The Ministry of Economy has placed a QR cod on the
website.
 The Ministry of Justice and the Ministry of Education have
changed their websites into more functional ones
 The Ministry of Labor, Social Protection and Family, is the
only website of the 16 that is translated into Moldovan.
 Only two ministries have an account on Youtube (the
Ministry of Defense and the Ministry of Interior), three
Ministries have Flickr account (Ministry of Justice, Ministry
of Defense and Ministry of Internal Affairs) and three
ministries are present on twitter (the Ministry of Justice, the
Ministry of Interior and the Ministry of Defense)

12. Our developing policy
 The Electronic Governance Center in
cooperation with Albany Institute is
developing a policy for using social media in
the Government.
 The Policy for social media use in government
is part of a series of documents which
together comprise a framework for social
media adoption and management in the
Moldova government.
 The guidelines incorporate concrete direction
on how to choose the most appropriate social
media tool for the identified task, how to The Policy for social media use in
design content guidelines for both employees government guides individual government
and citizens, provide advice on incorporating ministries and departments in creating
citizen feedback and creating a social media internal processes to manage social media
strategy. use.