Is Your Content Driving Traffic?

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Is your content driving traffic?
This PPT prepared for the 2013 Sage Show in Fort Worth TX is targeted to help promotional products salespeople get better results when posting content. It will also cover basic mistakes that are made when creating modern websites and tools such as QR codes.

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  • Phoenix
  • Is Your Content Driving Traffic?

    1. 1. Is Your Content Driving Traffic? Presenter: Dana R Zezzo CAS Jetline Cell 440-344-5933 dana@jetlinepromo.com
    2. 2. Is Your Content Driving Traffic?
    3. 3. Is Your Content Driving Traffic?
    4. 4. New World of Marketing Electronic Media• Is your content telling a STORY?• Is your Website your Foundation? – If not, what is housing all your information? • IE Press Releases, Specials, New Products, News, Contact• Are you Heightening the customer experience?• Are you providing the correct PATH? – Hyperlinks • Using Icons • URLs
    5. 5. Driving Content Using PDF’s
    6. 6. Website
    7. 7. www.jetlinepromo.com
    8. 8. SocialWhere jpeg is king
    9. 9. Event Hashtag (#) #Sageshow #Sageshow2013
    10. 10. http://www.youtube.com/watch?v=NmQJsRGbGHA
    11. 11. QR Codes
    12. 12. QR Codes• Goal – take people ALL THE WAY! – Don’t make me work for the information• Most common mistake – Taking people to the WRONG URL
    13. 13. Incorrect
    14. 14. Correct
    15. 15. Seth Godin Quote “Marketing is no longer about the stuff that you make, but about the stories you tell”In the social media age, your company must build the best product you canbecause customers will talk about your products and services on social mediaplatforms and in real life. Without great products, you’ll have trouble selling.Products need stories to provide context and human emotion. They provide thebeginning, middle and end.http://heidicohen.com/seth-godin-7-truths-at-the-heart-of-marketing-how-to-use-them/
    16. 16. So..Whats your STORY?
    17. 17. THANK YOU! Presenter: Dana R. ZezzoChief Marketing Officer Jetlinedana@jetlinepromo.com

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