SlideShare a Scribd company logo
111
“ESPOIR”
CELEBRATES
WOMEN
EMPOWERMENT
[ k-beauty ]
There are countless brands, products and makeup styles currently
trending in Korea that remain unknown to the European public. This
week, Dynvibe LIVE takes a deep dive into the world of Korean
beauty experts.
Often referred to as “Beauty Creators,” these beauty influencers act as
true avatars for cosmetic consumers and reshape the beauty
industry.
Dynvibe LIVE invites you to take a glimpse into this world and
discover Espoir, one of the most mentioned brands* last month.
*Dynvibe LIVE analysis based on 200 Korean influencers who shared 17 035 publications on social media in the last month.
From Hyunah Lee (Dynvibe’s Korean Insight analyst)
222
Beauty Creators test, swatch and review many domestic and foreign
brands for their communities. The Korean brand Espoir ranks as the
15th most mentioned brand in the Beauty Category last month.
With a very strong positioning, the brand aims to help Korean Beauties
gain confidence and unleash their true self through their makeup
and skincare.
Users perfectly reflect the brand’s values and often express their
boldness while wearing Espoir’s bright and colorful lipsticks. The
highly-pigmented and long-lasting products provide users with a self-
confidence boost.
Boldness through makeup
333
A shade diversity pioneer
For Korean Beauty Creators, Espoir represents a cornerstone in the
beauty field. Many beauty creators consider the brand as a beauty
pioneer as a result of its early launch of a large range of foundation
shades.
Many publications mention the fact that the brand stands out from its
competitors and addresses a very wide spectrum of skin tones.
« Espoir foundation have 10 different shades available which is pretty
rare for a Korean cosmetics brand and it leaves my skin so glowy. »
« Someone at school recommended me the new Espoir Pro Tailor
Foundation. It didn’t own this kind of coverage but it’s very good for
summertime. It was so easy to find the correct shade for my skin tone
as they have a wide range of colors »
444
Espoir is also perceived as a caring and dedicated brand. A
personalized handwritten note is always sent to influencers
accompanying each new product. This kind of operation is well-
received by Beauty Creators and represents an opportunity in itself
to expose the brand to their community.
« Espoir sent me a gift. How do you know my favorite so well?! It
came with a handwriting note, I’m so happy. »
« I received a gift from Espoir ! I’m super impressed by their letter,
thank you very much ✺◟(∗❛ัᴗ❛ั∗)◞✺. I’ll do a review on their
lipstick and sunscreen soon. »
« Thank you Espoir, I’m always so grateful for your pretty gift and
your hand letter… 💕💖 »
Step1
Cleansing
Step2
Mosturizing
Toner & Lotion
Or All in One Essence
Step3
Sunblock
Echoes of kindness
Want to know more ? Vanessa Moreno
vmoreno@dynvibe.com
Anne-Cécile Guillemot
acguillemot @dynvibe.com
+33 5 56 46 16 14
www.dynvibe.com
Copyright © 2018 Dynvibe. All rights reserved.
You must not edit or otherwise modify part or all of the contents
of this publication. Any distribution or reproduction of this
publication other than in its original form is prohibited.
EXPLORATORY REPORT AVAILABLE IN SEPTEMBER 2018
Please contact us for any questions you may have!

More Related Content

Similar to Dynvibe - Espoir celebrates women empowerment

Behavioural Economics: What Customers are Not Telling You for Design U Commun...
Behavioural Economics: What Customers are Not Telling You for Design U Commun...Behavioural Economics: What Customers are Not Telling You for Design U Commun...
Behavioural Economics: What Customers are Not Telling You for Design U Commun...TapestryWorks
 
Ad campaign for L'Occitane
Ad campaign for L'OccitaneAd campaign for L'Occitane
Ad campaign for L'OccitaneShruti Raj
 
marketing of Revlon nail paints
marketing of Revlon nail paintsmarketing of Revlon nail paints
marketing of Revlon nail paintsharshidoshi
 
Cheap makeup tricks for looking great
Cheap makeup tricks for looking greatCheap makeup tricks for looking great
Cheap makeup tricks for looking greatAlex Osborn
 
Do Celebrities Matter for Qual360 2018
Do Celebrities Matter for Qual360 2018Do Celebrities Matter for Qual360 2018
Do Celebrities Matter for Qual360 2018TapestryWorks
 
OPI Advertising Campaign Book
OPI Advertising Campaign BookOPI Advertising Campaign Book
OPI Advertising Campaign BookDominique Brown
 
Managing the Market - Lipstick Brand Analysis in Indonesia
Managing the Market - Lipstick Brand Analysis in IndonesiaManaging the Market - Lipstick Brand Analysis in Indonesia
Managing the Market - Lipstick Brand Analysis in IndonesiaGarniasih Garnijanto
 
Shiseido Brand Audit
Shiseido Brand AuditShiseido Brand Audit
Shiseido Brand AuditSara Chen
 
How To: Bronzed Contouring
How To: Bronzed ContouringHow To: Bronzed Contouring
How To: Bronzed ContouringHarrods
 
Launching AXE for Women in India
Launching AXE for Women in IndiaLaunching AXE for Women in India
Launching AXE for Women in IndiaSoumitra Roy
 

Similar to Dynvibe - Espoir celebrates women empowerment (20)

My advert proposal
My advert proposalMy advert proposal
My advert proposal
 
Behavioural Economics: What Customers are Not Telling You for Design U Commun...
Behavioural Economics: What Customers are Not Telling You for Design U Commun...Behavioural Economics: What Customers are Not Telling You for Design U Commun...
Behavioural Economics: What Customers are Not Telling You for Design U Commun...
 
My advert proposal
My advert proposalMy advert proposal
My advert proposal
 
Ad campaign for L'Occitane
Ad campaign for L'OccitaneAd campaign for L'Occitane
Ad campaign for L'Occitane
 
Motives DAY ONE
Motives DAY ONEMotives DAY ONE
Motives DAY ONE
 
marketing of Revlon nail paints
marketing of Revlon nail paintsmarketing of Revlon nail paints
marketing of Revlon nail paints
 
Cheap makeup tricks for looking great
Cheap makeup tricks for looking greatCheap makeup tricks for looking great
Cheap makeup tricks for looking great
 
Do Celebrities Matter for Qual360 2018
Do Celebrities Matter for Qual360 2018Do Celebrities Matter for Qual360 2018
Do Celebrities Matter for Qual360 2018
 
Lynx Presentation
Lynx PresentationLynx Presentation
Lynx Presentation
 
My advert proposal
My advert proposalMy advert proposal
My advert proposal
 
L'oreal paris
L'oreal   paris   L'oreal   paris
L'oreal paris
 
Loreal paris publish
Loreal   paris   publishLoreal   paris   publish
Loreal paris publish
 
OPI Advertising Campaign Book
OPI Advertising Campaign BookOPI Advertising Campaign Book
OPI Advertising Campaign Book
 
Best file by my student
Best file by my studentBest file by my student
Best file by my student
 
Managing the Market - Lipstick Brand Analysis in Indonesia
Managing the Market - Lipstick Brand Analysis in IndonesiaManaging the Market - Lipstick Brand Analysis in Indonesia
Managing the Market - Lipstick Brand Analysis in Indonesia
 
Help me Rhonda
Help me RhondaHelp me Rhonda
Help me Rhonda
 
Shiseido Brand Audit
Shiseido Brand AuditShiseido Brand Audit
Shiseido Brand Audit
 
How To: Bronzed Contouring
How To: Bronzed ContouringHow To: Bronzed Contouring
How To: Bronzed Contouring
 
Launching AXE for Women in India
Launching AXE for Women in IndiaLaunching AXE for Women in India
Launching AXE for Women in India
 
Korean makeup
Korean makeup Korean makeup
Korean makeup
 

More from Dynvibe

Dynvibe - can you hear the consumer rebellion
Dynvibe - can you hear the consumer rebellionDynvibe - can you hear the consumer rebellion
Dynvibe - can you hear the consumer rebellionDynvibe
 
[ETUDE] Dynvibe décrypte 4 grandes tendances de consommation
[ETUDE] Dynvibe décrypte 4 grandes tendances de consommation[ETUDE] Dynvibe décrypte 4 grandes tendances de consommation
[ETUDE] Dynvibe décrypte 4 grandes tendances de consommationDynvibe
 
Nintendo Switch, the summary of a risky launch
Nintendo Switch, the summary of a risky launchNintendo Switch, the summary of a risky launch
Nintendo Switch, the summary of a risky launchDynvibe
 
[Etude] Nintendo Switch, bilan d’un lancement à risques
[Etude] Nintendo Switch, bilan d’un lancement à risques[Etude] Nintendo Switch, bilan d’un lancement à risques
[Etude] Nintendo Switch, bilan d’un lancement à risquesDynvibe
 
[Case study] Netflix steals the show with the 13-20 year old
[Case study] Netflix steals the show with the 13-20 year old[Case study] Netflix steals the show with the 13-20 year old
[Case study] Netflix steals the show with the 13-20 year oldDynvibe
 
[Case study] When mothers take up zero waste,
[Case study] When mothers  take up zero waste,[Case study] When mothers  take up zero waste,
[Case study] When mothers take up zero waste,Dynvibe
 
[Case study] Foreign consumers who are fans of French dermo-cosmetics
[Case study] Foreign consumers who are fans of French dermo-cosmetics[Case study] Foreign consumers who are fans of French dermo-cosmetics
[Case study] Foreign consumers who are fans of French dermo-cosmeticsDynvibe
 
[Case study] Apple Pay, the first French users go to the till
[Case study] Apple Pay, the first French users go to the till [Case study] Apple Pay, the first French users go to the till
[Case study] Apple Pay, the first French users go to the till Dynvibe
 
[Etude] Apple Pay, les premiers utilisateurs passent à la caisse
[Etude] Apple Pay, les premiers utilisateurs passent à la caisse[Etude] Apple Pay, les premiers utilisateurs passent à la caisse
[Etude] Apple Pay, les premiers utilisateurs passent à la caisseDynvibe
 
[Etude] Quand les mères de famille se mettent au zéro déchet
[Etude] Quand les mères de famille se mettent au zéro déchet[Etude] Quand les mères de famille se mettent au zéro déchet
[Etude] Quand les mères de famille se mettent au zéro déchetDynvibe
 
Les marques de dermo-cosmétique françaises soignent leur image à l’étranger
Les marques de dermo-cosmétique françaises soignent leur image à l’étrangerLes marques de dermo-cosmétique françaises soignent leur image à l’étranger
Les marques de dermo-cosmétique françaises soignent leur image à l’étrangerDynvibe
 
Noël 2015 : Quels ont été les cadeaux les plus partagés sur les réseaux socia...
Noël 2015 : Quels ont été les cadeaux les plus partagés sur les réseaux socia...Noël 2015 : Quels ont été les cadeaux les plus partagés sur les réseaux socia...
Noël 2015 : Quels ont été les cadeaux les plus partagés sur les réseaux socia...Dynvibe
 
Quand les maisons de luxe s'exposent
Quand les maisons de luxe s'exposentQuand les maisons de luxe s'exposent
Quand les maisons de luxe s'exposentDynvibe
 
Les stars du web sont-elles toujours des invitées de marque ?
Les stars du web sont-elles toujours  des invitées de marque ?Les stars du web sont-elles toujours  des invitées de marque ?
Les stars du web sont-elles toujours des invitées de marque ?Dynvibe
 
Netflix crève l’écran chez les 13-20 ans
Netflix crève l’écran chez les 13-20 ans Netflix crève l’écran chez les 13-20 ans
Netflix crève l’écran chez les 13-20 ans Dynvibe
 
Apple Watch : une stratégie haute couture
Apple Watch : une stratégie haute coutureApple Watch : une stratégie haute couture
Apple Watch : une stratégie haute coutureDynvibe
 
"My dressing" : La Redoute ouvre une nouvelle page en misant sur le cross-canal
"My dressing" : La Redoute ouvre une nouvelle page en misant sur le cross-canal"My dressing" : La Redoute ouvre une nouvelle page en misant sur le cross-canal
"My dressing" : La Redoute ouvre une nouvelle page en misant sur le cross-canalDynvibe
 
Magazine Flow : quand le Print charme la Toile ! Dynvibe analyse les commenta...
Magazine Flow : quand le Print charme la Toile ! Dynvibe analyse les commenta...Magazine Flow : quand le Print charme la Toile ! Dynvibe analyse les commenta...
Magazine Flow : quand le Print charme la Toile ! Dynvibe analyse les commenta...Dynvibe
 
DYNVIBE analyse les nouveaux enjeux et bonnes pratiques d’Instagram
DYNVIBE analyse les nouveaux enjeux et bonnes pratiques d’InstagramDYNVIBE analyse les nouveaux enjeux et bonnes pratiques d’Instagram
DYNVIBE analyse les nouveaux enjeux et bonnes pratiques d’InstagramDynvibe
 
Le parfum INVICTUS de Paco Rabanne enivre le web… Dynvibe décrypte le buzz en...
Le parfum INVICTUS de Paco Rabanne enivre le web… Dynvibe décrypte le buzz en...Le parfum INVICTUS de Paco Rabanne enivre le web… Dynvibe décrypte le buzz en...
Le parfum INVICTUS de Paco Rabanne enivre le web… Dynvibe décrypte le buzz en...Dynvibe
 

More from Dynvibe (20)

Dynvibe - can you hear the consumer rebellion
Dynvibe - can you hear the consumer rebellionDynvibe - can you hear the consumer rebellion
Dynvibe - can you hear the consumer rebellion
 
[ETUDE] Dynvibe décrypte 4 grandes tendances de consommation
[ETUDE] Dynvibe décrypte 4 grandes tendances de consommation[ETUDE] Dynvibe décrypte 4 grandes tendances de consommation
[ETUDE] Dynvibe décrypte 4 grandes tendances de consommation
 
Nintendo Switch, the summary of a risky launch
Nintendo Switch, the summary of a risky launchNintendo Switch, the summary of a risky launch
Nintendo Switch, the summary of a risky launch
 
[Etude] Nintendo Switch, bilan d’un lancement à risques
[Etude] Nintendo Switch, bilan d’un lancement à risques[Etude] Nintendo Switch, bilan d’un lancement à risques
[Etude] Nintendo Switch, bilan d’un lancement à risques
 
[Case study] Netflix steals the show with the 13-20 year old
[Case study] Netflix steals the show with the 13-20 year old[Case study] Netflix steals the show with the 13-20 year old
[Case study] Netflix steals the show with the 13-20 year old
 
[Case study] When mothers take up zero waste,
[Case study] When mothers  take up zero waste,[Case study] When mothers  take up zero waste,
[Case study] When mothers take up zero waste,
 
[Case study] Foreign consumers who are fans of French dermo-cosmetics
[Case study] Foreign consumers who are fans of French dermo-cosmetics[Case study] Foreign consumers who are fans of French dermo-cosmetics
[Case study] Foreign consumers who are fans of French dermo-cosmetics
 
[Case study] Apple Pay, the first French users go to the till
[Case study] Apple Pay, the first French users go to the till [Case study] Apple Pay, the first French users go to the till
[Case study] Apple Pay, the first French users go to the till
 
[Etude] Apple Pay, les premiers utilisateurs passent à la caisse
[Etude] Apple Pay, les premiers utilisateurs passent à la caisse[Etude] Apple Pay, les premiers utilisateurs passent à la caisse
[Etude] Apple Pay, les premiers utilisateurs passent à la caisse
 
[Etude] Quand les mères de famille se mettent au zéro déchet
[Etude] Quand les mères de famille se mettent au zéro déchet[Etude] Quand les mères de famille se mettent au zéro déchet
[Etude] Quand les mères de famille se mettent au zéro déchet
 
Les marques de dermo-cosmétique françaises soignent leur image à l’étranger
Les marques de dermo-cosmétique françaises soignent leur image à l’étrangerLes marques de dermo-cosmétique françaises soignent leur image à l’étranger
Les marques de dermo-cosmétique françaises soignent leur image à l’étranger
 
Noël 2015 : Quels ont été les cadeaux les plus partagés sur les réseaux socia...
Noël 2015 : Quels ont été les cadeaux les plus partagés sur les réseaux socia...Noël 2015 : Quels ont été les cadeaux les plus partagés sur les réseaux socia...
Noël 2015 : Quels ont été les cadeaux les plus partagés sur les réseaux socia...
 
Quand les maisons de luxe s'exposent
Quand les maisons de luxe s'exposentQuand les maisons de luxe s'exposent
Quand les maisons de luxe s'exposent
 
Les stars du web sont-elles toujours des invitées de marque ?
Les stars du web sont-elles toujours  des invitées de marque ?Les stars du web sont-elles toujours  des invitées de marque ?
Les stars du web sont-elles toujours des invitées de marque ?
 
Netflix crève l’écran chez les 13-20 ans
Netflix crève l’écran chez les 13-20 ans Netflix crève l’écran chez les 13-20 ans
Netflix crève l’écran chez les 13-20 ans
 
Apple Watch : une stratégie haute couture
Apple Watch : une stratégie haute coutureApple Watch : une stratégie haute couture
Apple Watch : une stratégie haute couture
 
"My dressing" : La Redoute ouvre une nouvelle page en misant sur le cross-canal
"My dressing" : La Redoute ouvre une nouvelle page en misant sur le cross-canal"My dressing" : La Redoute ouvre une nouvelle page en misant sur le cross-canal
"My dressing" : La Redoute ouvre une nouvelle page en misant sur le cross-canal
 
Magazine Flow : quand le Print charme la Toile ! Dynvibe analyse les commenta...
Magazine Flow : quand le Print charme la Toile ! Dynvibe analyse les commenta...Magazine Flow : quand le Print charme la Toile ! Dynvibe analyse les commenta...
Magazine Flow : quand le Print charme la Toile ! Dynvibe analyse les commenta...
 
DYNVIBE analyse les nouveaux enjeux et bonnes pratiques d’Instagram
DYNVIBE analyse les nouveaux enjeux et bonnes pratiques d’InstagramDYNVIBE analyse les nouveaux enjeux et bonnes pratiques d’Instagram
DYNVIBE analyse les nouveaux enjeux et bonnes pratiques d’Instagram
 
Le parfum INVICTUS de Paco Rabanne enivre le web… Dynvibe décrypte le buzz en...
Le parfum INVICTUS de Paco Rabanne enivre le web… Dynvibe décrypte le buzz en...Le parfum INVICTUS de Paco Rabanne enivre le web… Dynvibe décrypte le buzz en...
Le parfum INVICTUS de Paco Rabanne enivre le web… Dynvibe décrypte le buzz en...
 

Recently uploaded

Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseirhcs
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfhostl9518
 
USA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdfUSA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdfsuperbizness1227
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content MarketingChuck Aikens
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...ssuserf63bd7
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9logalbokkahewagenitash
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Björn Rohles
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
 
What Does A 3-Band Wedding Band Mean?
What Does A 3-Band Wedding Band Mean?What Does A 3-Band Wedding Band Mean?
What Does A 3-Band Wedding Band Mean?Pristine Rings
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfMont Surfaces
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckHajeJanKamps
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceDragon Dream Bar
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datassDilipParmar63
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfCIOLOOKIndia
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateRedSeer
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfGutaMengesha1
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxWorkforce Group
 

Recently uploaded (20)

Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings release
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
USA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdfUSA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdf
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9lo
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
What Does A 3-Band Wedding Band Mean?
What Does A 3-Band Wedding Band Mean?What Does A 3-Band Wedding Band Mean?
What Does A 3-Band Wedding Band Mean?
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdf
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdf
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 

Dynvibe - Espoir celebrates women empowerment

  • 1. 111 “ESPOIR” CELEBRATES WOMEN EMPOWERMENT [ k-beauty ] There are countless brands, products and makeup styles currently trending in Korea that remain unknown to the European public. This week, Dynvibe LIVE takes a deep dive into the world of Korean beauty experts. Often referred to as “Beauty Creators,” these beauty influencers act as true avatars for cosmetic consumers and reshape the beauty industry. Dynvibe LIVE invites you to take a glimpse into this world and discover Espoir, one of the most mentioned brands* last month. *Dynvibe LIVE analysis based on 200 Korean influencers who shared 17 035 publications on social media in the last month. From Hyunah Lee (Dynvibe’s Korean Insight analyst)
  • 2. 222 Beauty Creators test, swatch and review many domestic and foreign brands for their communities. The Korean brand Espoir ranks as the 15th most mentioned brand in the Beauty Category last month. With a very strong positioning, the brand aims to help Korean Beauties gain confidence and unleash their true self through their makeup and skincare. Users perfectly reflect the brand’s values and often express their boldness while wearing Espoir’s bright and colorful lipsticks. The highly-pigmented and long-lasting products provide users with a self- confidence boost. Boldness through makeup
  • 3. 333 A shade diversity pioneer For Korean Beauty Creators, Espoir represents a cornerstone in the beauty field. Many beauty creators consider the brand as a beauty pioneer as a result of its early launch of a large range of foundation shades. Many publications mention the fact that the brand stands out from its competitors and addresses a very wide spectrum of skin tones. « Espoir foundation have 10 different shades available which is pretty rare for a Korean cosmetics brand and it leaves my skin so glowy. » « Someone at school recommended me the new Espoir Pro Tailor Foundation. It didn’t own this kind of coverage but it’s very good for summertime. It was so easy to find the correct shade for my skin tone as they have a wide range of colors »
  • 4. 444 Espoir is also perceived as a caring and dedicated brand. A personalized handwritten note is always sent to influencers accompanying each new product. This kind of operation is well- received by Beauty Creators and represents an opportunity in itself to expose the brand to their community. « Espoir sent me a gift. How do you know my favorite so well?! It came with a handwriting note, I’m so happy. » « I received a gift from Espoir ! I’m super impressed by their letter, thank you very much ✺◟(∗❛ัᴗ❛ั∗)◞✺. I’ll do a review on their lipstick and sunscreen soon. » « Thank you Espoir, I’m always so grateful for your pretty gift and your hand letter… 💕💖 » Step1 Cleansing Step2 Mosturizing Toner & Lotion Or All in One Essence Step3 Sunblock Echoes of kindness
  • 5. Want to know more ? Vanessa Moreno vmoreno@dynvibe.com Anne-Cécile Guillemot acguillemot @dynvibe.com +33 5 56 46 16 14 www.dynvibe.com Copyright © 2018 Dynvibe. All rights reserved. You must not edit or otherwise modify part or all of the contents of this publication. Any distribution or reproduction of this publication other than in its original form is prohibited. EXPLORATORY REPORT AVAILABLE IN SEPTEMBER 2018 Please contact us for any questions you may have!