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Gerry McKay a UK web designer worked on 2 new virtual Adidas Superstars models revealed on the Behance website the 18th November 2010.
His Twitter and Facebook versions immediately triggered thousands of conversations on the social medias and an overall excitement.
On the 29th November 2010 the article "What would Facebook and Twitter sneakers look like?" from Mashable.com triggered 1,800 Tweets sent to more than 4,800,000 followers.