The Buzz On The Street Is All About Infographics


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This is an article that discusses the uses and effectiveness of infographics in content marketing. The article goes into detail about how infographics are different and potentially more powerful than articles in marketing as well as, some of the other alternatives to infographics.

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The Buzz On The Street Is All About Infographics

  1. 1. Hi Joe Karl here with a dynamite marketingonline With another update. Today I am going tobe talking about infographics.The buzz on the street is all about infographicsand how their presence is turning contentmarketing upside down.
  2. 2. The reality is that while infographics are popular theyare like everything else in content marketing,but with atwist.One of the problems with content marketing is thatreaders are catching on to all of the tricks and so, thetricks are becoming less effective.
  3. 3. Part of the problem with the way contentmarketing is being written is how it is beingdisplayed.The fact that readers have already seen andread most content is exactly the reason whyinfographics are suddenly so popular today.
  4. 4. What are infographsInfographs are graphics that contain information. Theyare presented much the same way a picture is viewed.They are design based snippets of complex informationthat visualize content while making the point crystalclear. Jess3 is a leader in creating infographs.
  5. 5. What Do Infographics Do ?In content marketing, the article has always been the method bywhich the points of the author are conveyed to the reader. Withinfographs, the points are also made with the graphic.Sometimes, articles are hard to understand, and writers will useinfographs to tie the ideas of the content together.Infographs also contain stand-alone content. A few years back topchefs began this food crazy where meals where deconstructed.That is basically what infographs do. They deconstruct what wouldnormally be an article and they break it apart into many differentpieces.
  6. 6. Infographics can easily become the tools of their ownmarketing campaign.If you consider that infographs are small, fast, and theyfit perfectly into articles or they can stand by themselvesand still get the job done.Their entire purpose is to share a snippet of informationthat is seen and not read. The idea is to make datavisual, and in doing so, the work of marketing becomesgraphic in nature.
  7. 7. Are Infographs Effective?Interestingly enough, infographs are not very effective withconsumers. They work really well with educated audiencesbecause those readers typical scan articles for facts.Consumers, on the other hand, are looking for another type ofvisual stimulus. To make this even more confusing consider howmarketing is divided on the Internet.Marketing is divided between B2B and B2C on the Internet.Marketing is also divided between consumer and consumer,nonconsumer and promoters.
  8. 8. By this, I mean that some of our marketingeffort goes, into trying to grab consumers, to share our information and in doing so,they become our loyal promoters building our brand.
  9. 9. If we talk about the top social media sites than it becomes a bit easier to see how effectiveinfographs can be to marketing campaign or blog post.
  10. 10. In the B2B world a marketing campaign can be broken down intoparts and instead of spending a ton of money on contentproducing a article, that same money could be spent on a ton ofinfographs that have the potential to reach farther than an articlewould normally reach.Why?Because they do not need to explain their point, they are thepoint. If a company like Nike were going to market shoes to aspecific business, would they send an article or would they sendthe shoes?
  11. 11. Which has a greater impact on those people who makedecisions? The article is two dimensional where as the shoe is reallife.That is the difference and the power that is contained withininfographs.They take the two dimensional, and they bring it to life they bringyour content alive. There is more to the potential power ofinfographs. Because they are not specifically article base, they arenot reliant upon Google and other search engines.
  12. 12. They can be shared through social media so they are notdependent upon keywords and tags.They are dependent upon design quality and content.If you are still having doubts about infographics askyourself how many infographs you saw go by onFacebook this week.
  13. 13. This is Joe karl Thanks for listening if you’re not on my newsletter please sign up to receive updates at dynamite marketing online