1.
#DySiWebinar 2@DaveHawley33@turnroach
Have A Question For Us?
Use GoToWebinar Ask On Twitter
Use #DySiWebinar

2.
#DySiWebinar 3@DaveHawley33@turnroach
But First, A Quick Question For You:
Do you have a formalized employee
ambassador program at your company?

3.
#DySiWebinar 4@DaveHawley33@turnroach
Why Employee Communications And
Advocacy Matter Now More Than Ever

4.
#DySiWebinar 5@DaveHawley33@turnroach
Why Employee Communications And Advocacy Matter
Reaching a New Audience Is Harder Than Ever
o Organic social media is dying
o Content creation is costly & time consuming
o Consumers are overwhelmed with content

5.
#DySiWebinar 6@DaveHawley33@turnroach
What Employees Really Want
Employees want to be more informed and
engaged, and have the ability to share their work
experiences with family and friends.
o They want approved content that can easily be
shared on social media.
o They want a way to talk about the their company &
its brands and products.

6.
#DySiWebinar 7@DaveHawley33@turnroach
What challenges were Deloitte facing
with their company communications?

7.
#DySiWebinar 8@DaveHawley33@turnroach
Challenges Deloitte Needed To Overcome
Previous home grown program was difficult to manage
and lacked continuity and consistency for employees

8.
#DySiWebinar 9@DaveHawley33@turnroach
Challenges Deloitte Needed To Overcome
Lacked an ability to properly measure and track
content that was distributed by their employees

9.
#DySiWebinar 10@DaveHawley33@turnroach
Challenges Deloitte Needed To Overcome
It was difficult for Deloitte employees to:
o Receive relevant company content
o Easily share it with their networks

10.
#DySiWebinar 11@DaveHawley33@turnroach
What Were The Goals
For The Program?

11.
#DySiWebinar 12@DaveHawley33@turnroach
Goals Of The Deloitte Employee Advocacy Program
o Develop more direct and personal
relationships with Deloitte employees
o Deepen the integration with existing
communications and marketing campaigns
o Drive traffic to Deloitte web sites and content
o Improve capabilities to properly manage and
measure the Ambassador Program

12.
#DySiWebinar 13@DaveHawley33@turnroach
How Did You Solve These Problems In
Order To Accomplish Your Goals?

13.
#DySiWebinar 14@DaveHawley33@turnroach
Delivering The Right Content At The Right Time
o Consistent mix of branded and third
party articles and stories
o Curated approach which ensure the
content is targeted and relevant
o Integrated with Marketing and PR to
promote content effectively
o Emphasis on broadcasting content to
drive engagement and activity
61%14%
25%
Marketing
Thought
Leadership
News
Content Mix

14.
#DySiWebinar 15@DaveHawley33@turnroach
Making It Easy For Deloitte Ambassadors To Share
o Launched easy to use desktop hub and
mobile app
o Simple interface for discovering content
o Leveraging broadcast emails to drive
engagement
o One click to share to social media
o Trusted Deloitte employees to act
responsibly and not spam their audiences

15.
#DySiWebinar 16@DaveHawley33@turnroach
Content Employees Loved Sharing
Marketing
Thought
Leadership
News
Shared 868 times generating
3K clicks and 1,500 reactions
Over 1K shares resulting in 3K
clicks, 3K reactions, and 753K
impressions
Deloitte named to Fortune's
'Best Companies to Work
For' list for the 17th year
Deloitte announces 16
weeks of fully paid family
leave time for caregiving
Generated 1,500 clicks and
604K impressions
Tech Trends 2016
Innovating in the digital era

16.
#DySiWebinar 17@DaveHawley33@turnroach
On Average A Deloitte Ambassador Reaches 595 Connections
690
732
363
0
100
200
300
400
500
600
700
800
Average Reach Per Deloitte Ambassador

17.
#DySiWebinar 18@DaveHawley33@turnroach
How Have You Defined
Success For The Program?

18.
#DySiWebinar 19@DaveHawley33@turnroach
Success For The Deloitte Ambassador Program
Program Growth =
6K+ Employees
Active Participation =
60% of members have
shared content
Increased web traffic =
507K+ Clicks to
Deloitte content

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#DySiWebinar 20@DaveHawley33@turnroach
Benefits Of The Deloitte Ambassador Program
o Gives employees ability to choose the
news they want care about most
o Makes it easier for all employees to
engage with social media, even
beginners who may be intimidated
o Content is prewritten and preapproved,
reducing the barriers to sharing.

20.
#DySiWebinar 21@DaveHawley33@turnroach
Benefits Of The Deloitte Ambassador Program
o Our Ambassadors are “in the know,” staying
up-to-date with the latest happenings across
the company
o Ability to spread Deloitte news to a much
larger audience
o Gives our content a chance to go viral along
with PR, email marketing, and intranet

21.
#DySiWebinar 22@DaveHawley33@turnroach
Results Of The Deloitte Ambassador Program To Date
6,300+ employees
328K Shares
178K Reactions
262M Impressions
507K Clicks
Results Since Launch in June 2014

22.
#DySiWebinar 23@DaveHawley33@turnroach
THANKS!