Creating Brand Advocates via Employee Engagement

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While some companies harness the power of their employees to create brand advocates, most do not. This presentation focuses on how companies can tap their internal network of employees to create brand advocates. We will provide best practices to mobilize and activate your employees.

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Creating Brand Advocates via Employee Engagement

  1. 1. Creating Brand Advocates via Employee Engagement All Content Company Confidential ©2013 Dynamic Signal
  2. 2. About Dynamic SignalDynamic Signal is a social software company that helps brands connectwith and manage their relationships with influencers, customers andemployees to turn them into social marketers on behalf of the brand • Founded in 2010 • 50 people based in San Francisco, NY, LA • $24m funding: Venrock, Time Warner, Trinity, Cox All Content Company Confidential ©2013 Dynamic Signal
  3. 3. All Content Company Confidential ©2013 Dynamic Signal
  4. 4. Fans AdvocatesPassionate Voices Influencers All Content Company Confidential ©2013 Dynamic Signal
  5. 5. Over 100 Tools… All Content Company Confidential ©2013 Dynamic Signal
  6. 6. QualityAll Content Company Confidential ©2013 Dynamic Signal
  7. 7. ParticipationAll Content Company Confidential ©2013 Dynamic Signal
  8. 8. Incentives & Prizes All Content Company Confidential ©2013 Dynamic Signal
  9. 9. Legal DisclosuresAll Content Company Confidential ©2013 Dynamic Signal
  10. 10. Just Add Water…. All Content Company Confidential ©2013 Dynamic Signal
  11. 11. Why Engage Employees?Knowledge Base Gamification Enjoy Sharing Job Satisfaction Recognition Low Risk Team Building Participation All Content Company Confidential ©2013 Dynamic Signal
  12. 12. The Good News… Over 50% of employees want to share news/info about their company 73% say they would share more/often ----- Top issues listed What to share? (#1) When? Is it okay? Recognition (#2)All Content Company Confidential ©2013 Dynamic Signal
  13. 13. Execs/Leadership…• Send out messages• Random distribution • No scheduling • Content controls • Measurement? • 3rd Party crutch Large amounts of untapped earned media wasted… All Content Company Confidential ©2013 Dynamic Signal
  14. 14. Tap into earned media power of…Employees Investors/ Advisors Partners /Franchises All Content Company Confidential ©2013 Dynamic Signal
  15. 15. Best Practices for Employee Engagement1. Align with corporate social media policy2. 100% opt-in optional program3. No surreptitious monitoring - transparent4. Recognize participation5. Team leaderboards & gaming6. “Always On” & “Mobile First”7. Be authentic8. Give employees space9. Share employee posts/accounts10.Encourage employee content All Content Company Confidential ©2013 Dynamic Signal
  16. 16. How Does VoiceStorm Work?Outbound Messaging Claim Account Register Social Accounts All Content Company Confidential ©2013 Dynamic Signal
  17. 17. Always On Relevant Content • PR & News • Product Info • Deals & Coupons • Promotions • Events • Recruiting & HR All Content Company Confidential ©2013 Dynamic Signal
  18. 18. Management DashboardEmployee CRM & Management Content Curation & Publishing All Content Company Confidential ©2013 Dynamic Signal

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