GPUG Partner Build Your Brand Marketing Plan

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GPUG Partner Members should use this marketing plan to increase their brand awareness, build their customer base and promote their organization's products and services

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GPUG Partner Build Your Brand Marketing Plan

  1. 1. @GPUG MEMBERSHIP HAS ITS BENEFITS 1 “BUILD YOUR BRAND” MARKETING PLAN Complete these Marketing activities to increase your organization’s brand awareness, build your customer base and promote your organization’s products and services.
  2. 2. @GPUG MARKETING ACTIVITY #1 Update your Company Profile in the Partner Directory  Why: Increase your visibility in search results and make it easier for users to reach you  When: Immediately upon joining or renewing  How: Login to www.GPUG.com and click on Profile  Update Company Profile 2
  3. 3. @GPUG MARKETING ACTIVITY #2 Volunteer  Why: Increase visibility of your organization’s name, share best practices and support the Users in GPUG  When: Any time – this is a year-round activity with many ways to get involved  How: Visit www.GPUG.com/engage/volunteer to complete your volunteer profile and indicate your interest to write an article, present at an event, host a webinar, instruct a course or serve on a planning committee 3
  4. 4. @GPUG MARKETING ACTIVITY #3 Sponsor an Event  Why: Showcase your organization’s products and services and demonstrate your commitment to and support of the Microsoft Dynamics GP User Group  When: Year-long opportunities are available to sponsor a local Chapter or a National event like GPUG Summit or GPUG Focus  How: Login to www.GPUG.com and click on left navigation Dynamics Partners Partner Resources, then scroll to Sponsor Opportunities 4
  5. 5. @GPUG MARKETING ACTIVITY #4 Present at a local Chapter Meeting  Why: Share best practices and knowledge with local Microsoft Dynamics® GP users and build your reputation as a Subject Matter Expert in GPUG  When: Year-round at your next local Chapter meeting  How: Complete your volunteer profile at www.GPUG.com/engage/volunteer and indicate your interest in presenting at a Chapter meeting 5

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