Non-traditional advertising for small businesses

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A list of non-traditional advertising tools that fit the bill for small businesses and grab customers' attention.

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Non-traditional advertising for small businesses

  1. 1. Non-traditional Advertising for Small Businesses
  2. 2. Non- traditional Advertising for Small BusinessesTraditional AdvertisingTelling people to buy from you*Non- traditional AdvertisingOffering information to people*Small Business Storyteller, Douglas Rice. Redefining Traditional and Non-Traditional www.digitalsignage.netAdvertising
  3. 3. Non- traditional Advertising for Small Businesses Traditional Advertising Low-level of engagement with many people Non- traditional Advertising Offering information to a selected few that can influence others. www.digitalsignage.net
  4. 4. Non- traditional Advertising for Small Businesses Traditional Advertising Focused on turning prospects into customers Non- traditional Advertising Focused on inspiring loyalty and generating WOM www.digitalsignage.net
  5. 5. Non- traditional Advertising for Small Businesses Traditional Advertising You often have to choose one channel against the other because of cost considerations. Non- traditional Advertising Tools are cost-efficient and you don’t have to discriminate against them because of money. www.digitalsignage.net
  6. 6. Non- traditional Advertising for Small Businesses Traditional Advertising Offers the same information to all recipients. Non- traditional Advertising Offers time & location- sensitive information that suits your audience. www.digitalsignage.net
  7. 7. Non- traditional Advertising for Small Businesses Traditional Advertising First and foremost, you need money. Non- traditional Advertising Original ideas don’t necessarily break the bank. www.digitalsignage.net
  8. 8. Non- traditional Advertising for Small Businesses Traditional Advertising Examples: printed, radio, TV ads, flyers etc. Non- traditional Advertising Examples: guerilla marketing, content marketing, digital signage. www.digitalsignage.net
  9. 9. Non- traditional Advertising for Small Businesses Generating buzz and word- of- mouth WOM- has a conversion rate of 20%; - has a 75% lower cost per acquisition than traditional channels; Jonathan Kay, the ambassador of buzz at Grasshoper www.digitalsignage.net
  10. 10. Non- traditional Advertising for Small Businesses Generating buzz and WOM -Quite unlikely to do this by using traditional methods, especially if you’re on a limited budget; -More likely to achieve this employing rather atypical methods and tools. www.digitalsignage.net
  11. 11. Non- traditional Advertising for Small Businesses Guerilla Marketing -the use of low-cost, unconventional methods (like grafitti) meant to ‘stop Location is a key aspect of this tactic, usually seen on consumers in their tracks’ the street. -aims at creating a memorable experience that promotes a brand, a product or an idea. www.digitalsignage.net
  12. 12. Non- traditional Advertising for Small Businesses Content Marketing -people pay attention to things they care about; - marketers should first offer them something of value before ‘pushing for a sale’. Creating a pool of brand ambassadors is the long-term goal of this approach. Relationships come first. www.digitalsignage.net Eg. blogs, videos, social media.
  13. 13. Non- traditional Advertising for Small Businesses Digital Signage is like having your own TV channel that only presents relevant information to your company and its audience. Advertise your own Offer way-finding Advertise information Display products upcoming events real-time information
  14. 14. Non- traditional Advertising for Small Businesses Digital Signage is all about location- based, Internet- powered communications that are timely, fresh and accurate and fit the bill for SME’s. “For a while I had been looking for a solution that was cost-effective and simple to use. Digital signage allows me to supply all the news I need and publish them straight from my offices to our sites” Review Systems Sectors using it: Retail Education Healthcare Public sector To learn more about it download our whitepaper. www.digitalsignage.net
  15. 15. Non- traditional Advertising for Small Businesses Digital Signage can be used to display: -Adverts of products or services; -General messages and alerts; All these in a variety of formats: -Corporate -videos; -photos communications; -RSS feeds; -Training material; -Flash. -Social media feeds. www.digitalsignage.net
  16. 16. Non- traditional Advertising for Small Businesses Digital Signage for Beginners In a non-technical language, this whitepaper presents: - What is digital signage and how it works; - How it can help you decrease costs and disseminate information seamlessly; - How are businesses from various sectors making the best of the system. Get your copy now. www.digitalsignage.net
  17. 17. Non- traditional Advertising for Small Businesses About Dynamax For more information, email us at info@digitalsignage.net - Based in Blackburn, Lancashire, www.digitalsignage.net UK. - Sector expertise that ranges from systems integration to the development of own software solutions- - digitalsignage.NET and POV.

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