Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
MARKETING OUTLINE
FRUGAL AND FOCUSSED MARKETING LAUNCH PLAN
Our plan is to provide gourmet delicious healthy food options ...
MILESTONES AND INVESTMENT
REQUIREMENT
Here are milestones and investment requirements for the 1st 12 months. Please note t...
Upcoming SlideShare
Loading in …5
×

New lunchbox slides

90 views

Published on

  • Be the first to comment

  • Be the first to like this

New lunchbox slides

  1. 1. MARKETING OUTLINE FRUGAL AND FOCUSSED MARKETING LAUNCH PLAN Our plan is to provide gourmet delicious healthy food options accessible to the mass market. Build your own salad/lunchtime food options with the freshest and tastiest ingredients: Positioning  Position Lunchbox as a challenger brand to gain followers by leveraging the tension in the marketplace that healthy food should not mean boring food Brilliant basics- at the end of the day it’s all about the product!  Our key concern and belief is that every Lunchbox meal sold is the most important driver to create delight, WOM (word of mouth) and happy customers coming back for more. In addition to this, we’ll focus on the below Marketing- Connect people with people around our brand purpose  Leverage social media reach by getting people to share Lunchbox social content to receive a discount voucher for them and a friend. Supported by targeted promoted posts  Build a database-Leverage social media activities to capture contact details for direct marketing purposes  PR – not publicity- PR tells a story, publicity creates hype that inflates expectation and often leaves people disappointed. Craft a story around Lunchbox’s brand purpose to gain free editorial in press, publications and online  A BIG idea for launch-Get talented award winning advertising industry veterans (my friends) to come up with a big idea that can spark disproportionate awareness off a very small budget
  2. 2. MILESTONES AND INVESTMENT REQUIREMENT Here are milestones and investment requirements for the 1st 12 months. Please note that the plan is to scale this quickly over 2-3 years. PRIOR TO INVESTMENT:  Sites earmarked- I have already identified 2-3 great positions and have researched these areas well. I need investment secured in order to sign a 2-3 year lease.  Team identified. I have agreed some equity agreements with key people to be able to make this happen.  Financials finalized- agreement on investment.  Implementation plan finalized- Operational plan, all suppliers sourced, marketing plan FIRST TRANSFER (MIDDLE OF APRIL 2015)- R2m  Shop fitting  Staff training  Web and app. development SECOND TRANSFER (BEGINNING OF MAY 2015)- R1m  Operational cash flow, marketing,  Expected slow start-up expectation to grow fast month on month THIRD TRANSFER (BEGINNING SEPTEMBER 2015)- TBA based on current cash flow- R1,5m  Expected break-even  2nd shop identified and up and running

×