Professional Email Marketing Portfolio with Examples and Best Case Uses


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My own professional work showcasing email marketing programs-strategies I've enabled for B2B and SMBs:

- design/layout
- marketing automation (lead scoring w/ CRM integration)
- drip, nurturing and segmentation campaigns
- ecommerce web store (shopping cart abandonment follow up and up-selling/cross selling items)
- blast announcements
- newsletters
- click thru/conversions success.

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Professional Email Marketing Portfolio with Examples and Best Case Uses

  1. 1. EmailMessaging Design Segmentation Scoring Re-marketing Dan Carroll portfolio and summary of work
  2. 2. Drip Campaigning CRM list segmentation and prospect profiling (enabling prospects to self-update) Specific messaging based on geographical region, purchase lifecycle, product/service information, and/or event-triggered messages 1 2 3 Conversion!
  3. 3. RE- Marketing Score and target prospects/customers based on rules (action-events) Uncover “hot” prospects based on past interactions (lead scoring) Upsell and cross-sell prospects based on their specific past behavior
  4. 4. E- Commerce Abandon cart follow-up to boost conversion Upsell and cross sell based on purchase history Platform to expand product/service awareness Post order follow up
  5. 5. CTA Downloads Direct users to a personalized landing page through call-to-action downloads Web forms to complete download and collect additional prospect details Download
  6. 6. Product Messaging Plain English description of new offerings and brand reinforcement Product screenshots and enticing imagery Simplified opt-in or “more information” call-to-action (CTA) sequence
  7. 7. Direct Mail Multi-phase Engagement
  8. 8. Direct Mail Dynamic Content: text and images Subject: Do you know what your mailroom employees are saying? CTA: landing page form to download a case study download highlighting our employees Subject: The Best Business Services/Outsourcing provider is no longer a “best kept secret” CTA: landing page dedicated to the sales rep the recipient is assigned to in the CRM system
  9. 9. News letters Modern, flat-design principals with clear-cut call-to-action (CTA) Optimized for devices and varying email clients Clutter-free object placement: text-to-image ratio
  10. 10. About Dan Carroll Dan Carroll is a digital marketer with over seven years of progressive experience and advanced knowledge of email marketing, marketing automation, analytics, CRM segmentation and scoring, data analysis and systems implementation. Dan is always looking to assist in a freelance capacity and welcomes permanent placement opportunities. All examples were real campaigns designed and executed by Dan Carroll. Dan also maintains a monthly real estate newsletter with a 59% open rate (industry average is 18.9%). Technical Summary  System and database integration  Salesforce CRM  NetSuite CRM  Microsoft Dynamics CRM  CoreMotives Marketing Automation  Silverpop Engage Marketing Automation  Mailchimp and Constant Contact ESP  Illustrator, Photoshop, Dreamweaver  Adobe Analytics (Ominture)  Google Analytics (Platform Principals certificate)  Email personalization and remarketing  Lead generation and nurturing  HTML/CSS  Landing pages and responsive design (mobile, web)  Excel,Word, PowerPoint (Advanced)  Hootsuite and social management platforms  Go-to-market strategy  Sales collateral, ad design and copywriting  Releases, articles and case studies  SEO/SEM and web optimization  Survey, polling and analysis  Business Intelligence reporting  Voice of the Customer (VOC) March 25, 2014