Can you digg it


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Can you digg it

  1. 1. Can You Digg It?<br />Dwight Bennett<br />
  2. 2. one of today’s leading social news websites<br />a user-driven social content website<br />a place for people to discover as well as share content from anywhere on the web<br />Users are mainly young individuals<br /><br />What Is<br />
  3. 3. <ul><li>Founded by Kevin Rose in 2004</li></ul>Little start-up cost<br />Popularity skyrocketed with the Paris Hilton cell phone scandal<br />Maintain a frugal approach toward cost but have still reached over 35 million users.<br />seek venture capital only after reaching profitability<br />What’s the Story?<br />
  4. 4. Goal: bringing democracy to the world of news<br />has the potential to solve the growing criticism of modern media and the American news system of being bias and manipulated by the networks and advertising<br />Alternative news source where we decide what is relevant<br />What Problem Does it Solve?<br />
  5. 5. YES <br />PR Crisis Management – Toyota<br />Used Digg to recover from a recall crisis<br />USA President Jim Lentz on DiggDialogg<br />Ad purchase/Diggmicrosite<br />Conversational, humanized approach<br />Increase Web Traffic - Time <br />Digg button and custom widget <br />More stories on Digg<br />41% increase in web audience<br />Can It Help Corporate America?<br />
  6. 6. YES and YES <br />University of Illinois clout list <br />Using digg to increase a non-profits web traffic, exposure, and donations<br />Educational Institutions? Non-profits?<br />
  7. 7. Technical Problems<br />Malware<br />Issues with August 25th release of version 4<br />Algorithm <br />Controlling user content<br />Flaws and Criticisms <br />
  8. 8. Sustainable and successful <br />Good, unbiased alternative to traditional media<br />Still young, but lots of potential <br />My Evaluation<br />