#windows8 launching Oct 2012, by Mediawave

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#windows8 launching Oct 2012, by Mediawave

  1. 1. Windows8Launched inIndonesiaPeriod:17-29 October 2012
  2. 2. Windows 8Launching inIndonesia OverviewWindows In Indonesia“Windows occupies 97 percent of the PC market in Indonesia”-Andreas Diantoro, Microsoft Indonesia’s president director-Source :http://www.thejakartapost.com/news/2012/10/26/microsoft-kicks-windows-8.htmlWindows 8“We know that the boundaries about how we can see the workand fun and home have really changed. A computer is no longersynonymous with office productivity. It is now the thing we use indaily life,”-Tracy Fellows, Microsoft president for Asia-Pacific - EsplanadeTheatre, Singapore, 26th October 2012Source : :http://www.thejakartapost.com/news/2012/10/26/microsoft-kicks-windows-8.html
  3. 3. ObjectiveIndonesian Netizen opinion,activity and coversation in twitteron Windows 8From October 17th until October29th, 2012
  4. 4. Campaign Summary From period 17 – 29 October 7,2012 #windows8 generate 8,526 Post (Buzz) within 2 weeks In 26 October 2012 the most conversation about #windows8 has gained 2,016 post (Buzz) The most positive opinion is “keren” has gained 187 Post (Buzz) and the most negative opinion is “biasa aja” has gained 290 Post (Buzz) Mostly #windows8 generate neutral sentimet
  5. 5. Volume trending
  6. 6. Windows 8Brand Favourability
  7. 7. Sentiment Brand Distribution
  8. 8. Storyline of trend conversationTrend of conversation by Netizens of certain period • From 17 – 29 October 2012 #windows8 gained 8,526 post (Buzz). • In 26 October 2012 the most conversation about #windows8 has gained 2,016 post (Buzz).
  9. 9. Insight Windows 8 VersionWindows 8 RT Windows 8 3 buzz 2 buzz • About #Windows8 version mostly Windows8 Pro has gained 31 buzz, Windows8 RT has gained 3 buzz, and Windows8 has Windows 8 gained 2 buzz. Pro 31 buzz
  10. 10. Insight Windows 8 and Device Notebook Netbook 15 buzz 12 buzzSmartphone 20 buzz PC 246 buzz • About #Windows8 and Device mostly PC has gained 246 buzz, then PC has gained 244 Tablet buzz. 244 buzz
  11. 11. Insight Windows 8 and Various Brand Device HP Toshiba Sony 17 buzz 9 buzz 19 buzz SamsungFujitsu 55 buzz22 buzz Dell • About #Windows8 and Various Brand Device 46 buzz mostly Samsung has gained 55 buzz, then Dell has gained 46 buzz Asus Acer Lenovo35 buzz 41 buzz 44 buzz
  12. 12. Insight Windows 8 and OS Android 32 buzz Windows 7Ubuntu 103 buzz36 buzz • About #Windows8 and OS mostly Windows 7 has gained 103 buzz, then Apple has gained 60 Apple (iOS) buzz 60 buzz
  13. 13. Insight Windows 8 and Market Demand bajak 3 buzz • About #Windows8 and Market Demand mostly Upgrade Beli “Beli” has gained 173 buzz, then “Upgrade” has 156 173 buzz gained 156 buzz
  14. 14. Insight Windows 8 and Quality original 11 buzz • About #Windows8 and Quality mostly bajakan “bajakan” has gained 20 buzz, then 20 buzz “Original” has gained 11 buzz
  15. 15. Insight Windows 8 and Price murah 7 buzz mahal 12 buzz promo + • About #Windows8 and Price mostly harga “Promo+harga promo” has gained 50 buzz, promo then “mahal” has gained 12 buzz 50 buzz
  16. 16. Insight Windows 8 and Keyword Harga 57 buzz Device Peluncuran 135 buzz 269 buzz • About #Windows8 and Keyword mostly “Peluncuran” has gained 269 buzz, then “aplikasi” has gained 167 buzz Aplikasi 167 buzz
  17. 17. Most Influenceaccount - Byreach &engagementMeasures of most impactfulaccount counted by totalnumber of netizens that getspread of post(reach) andnumber of netizens whoseinteraction with post(engagement)
  18. 18. Top 10 InfluencersMost influenced accountmeasures by totalnumber of postmultiplied with totalnumber of netizenswhose spread by post(reach)
  19. 19. Most RTaccount &engagementcontentMost impactful accountmeasures by total numberRetweet of post by otherNetizens
  20. 20. Influence Account ByAutority

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