Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Every project is a story applying storytelling to your client interactions (1)

291 views

Published on

Talk given at SANDCamp

Published in: Business
  • Be the first to comment

  • Be the first to like this

Every project is a story applying storytelling to your client interactions (1)

  1. 1. Every project is a story: Applying storytelling to your client interactions
  2. 2. Pantheon.io Agency and Community Success Manager At Pantheon Since 2014 - dwayne@pantheon.io San Francisco Based Improv Actor And Producer Since Beginning of 2010 mcdwayne.com @mcdwayne on Twitter Some things I enjoy, aside from tech and improv: ● Comic books ● Karaoke!!! Hi, I’m Dwayne
  3. 3. Pantheon.io Poll time
  4. 4. Tale Of Two Projects Shop A Shop B
  5. 5. ● Client never satisfied and constantly question everything ● Clients afraid of spending money to really fix problems, results in band-aids that cause more issues ● No end in sight of fire drills Shop A
  6. 6. ● Client reassured whenever doubts arise ● Budgets are understood and approved ahead of any work ● Milestones are hit and planning cycles are very successful Shop B
  7. 7. What is the difference? Shop A Shop B Before After
  8. 8. Why Storytelling?
  9. 9. Why storytelling?
  10. 10. Opposable thumbs help us hold on, But stories tell us what to hold on to. – Lisa Cron
  11. 11. Tortoise and the Hare
  12. 12. Eris and Heracles
  13. 13. Scooby-Doo
  14. 14. Story Spine
  15. 15. Story Spine Once Upon A Time... And Everyday... But One Day... And Because Of That... And Because Of That... And Because Of That... Until Finally, And Ever Since Then
  16. 16. Expandable
  17. 17. Recursive
  18. 18. Project Funnel  ● Leads ● Qualified Leads ● Proposals ● Growth goal ($$$) ● Outreach and Networking ● Qualification ● Discovery ● Procurement ● Profit!!!
  19. 19. A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. A plan backed by action makes your dreams come true. – Greg S. Reid
  20. 20. Story Spine Once Upon A Time... And Everyday... But One Day... And Because Of That... And Because Of That... And Because Of That... Until Finally, And Ever Since Then
  21. 21. Framework for Client dreams Before state Desired After State What will happen along the way
  22. 22. Story Spine Points ≈≈ Mile Markers
  23. 23. Project Description Once Upon A Time there was a company that sold shoes And Everyday their online order system chugged along at a certain rate But One Day they realized they were going to hit capacity and system would fail And Because Of That they had to find a budget and select a vendor And Because Of That they realized they didn’t have in house expertise and put out an RFP And Because Of That they need a new or updated system Until Finally, the contract was signed and the work delivered as described And Ever Since Then they have been able to take on 100x the order volume and keep growing
  24. 24. Project Description Once Upon A Time there was a company that sold shoes And Everyday their online order system chugged along at a certain rate But One Day they realized they were going to hit capacity and system would fail And Because Of That they had to find a budget and select a vendor And Because Of That they realized they didn’t have in house expertise and put out an RFP And Because Of That they need a new or updated system Until Finally, the contract was signed and the work delivered as described And Ever Since Then they have been able to take on 100x the order volume and keep growing
  25. 25. Budget Process Once Upon A Time there was a project lead who managed a number of competing projects And Everyday they worked within preset parameters without issue But One Day they realized they needed more budget than they could access to hire a vendor And Because Of That they presented to upper management And Because Of That they put together their research from possible vendors to accomplish the task Until Finally, the CFO and CEO signed off on the budget And Ever Since Then they were able to engage the best vendor for the job and keep everyone happy And Because Of That they realized the CFO and CEO would need to be involved
  26. 26. Research for Budget Once Upon A Time there was a project lead who worked with vendors And Everyday they would see proposals and bids on active projects But One Day they realized they needed specific data points for research general price range And Because Of That they wrote emails to reps from all those vendors And Because Of That they realized they would need more options and researched other vendors And Because Of That they looked up past vendors who advertised this capability Until Finally, they had enough ballpark estimates to feel confident around pricing And Ever Since Then they were able to make decisions about the best vendor within their price range
  27. 27. https://docs.google.com/document/d/1nyQd0yvLTdFdhH6EckGVshIAZoEKmXOw5G_DxRZv0GY
  28. 28. Pantheon.io Agency and Community Success Manager At Pantheon Since Start Of 2014 San Francisco Based Improv Actor And Producer Since Beginning of 2010 dwayne@pantheon.io @mcdwayne on Twitter Some things I enjoy, aside from tech and improv: ● Comic books ● Karaoke!!! Thanks, I was...
  29. 29. Pantheon.io
  30. 30. Thanks

×