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Social Media And Healthcare Early Phases


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Short presentation on the early use of Social Media in an ambulatory clinic near Kansas City

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Social Media And Healthcare Early Phases

  1. 1. The role of social Media in an ambulatory clinic<br />At Heartland Clinic at Platte City<br />David Voran, MD<br />
  2. 2. Heartland Clinic of Platte City<br />Free Standing Clinic<br />30 miles south of St. Joseph<br />Primary Care<br />1 IM, 1 Ped, 1.7 FP<br />Outreach clinic for specialists<br />
  3. 3. Just beginning the process<br />Applications<br />Message Center<br />Consumer Messages<br />Pools<br />Healthe (IQHealth) Web Portal<br />Physician associated online medical products catalog<br />Twitter accounts<br />Blog accounts<br />
  4. 4. Hospital Joining in<br />Social Media<br />Twitter and Facebook feeds<br />Shopping<br />Encourage public participation<br />Part of the marketing and outreach department<br />
  5. 5. Types of Posts<br />Twitter<br />Clinic schedule updates<br />Disease related updates<br />Healthcare retweets<br />Blogs<br />Disease discussions<br />Healthcare reform opinions<br />Observations<br />Facebook<br />Bilateral healthcare discussion<br />
  6. 6. Two-way communications<br />Good example of comprehensive exploitation of Web 1.x and Web 2.0<br />MacArthur OB/Gyn in Iriving, TX<br />Portal with RSS, Twitter, Facebook connections to patients<br />Leveraged to maximize bi-directional general communications with patients<br />
  7. 7. Issues<br />Our organization, like most hospitals, hasn’t embraced social media as a core process<br />Blocks Facebook, Blogspot and other useful areas for people inside their network<br />Security, risk management and productivity concerns<br />SM requires frequent changes that potentially impact productivity<br />Hard to track efficacy of SM posts<br />Lack of integration with EMR<br />Inability to charge for interactions<br />Is being used primarily as a marketing tool<br />
  8. 8. Strong dependence on Physicians<br />IQHealth Web Portal<br />Implemented 6/2008<br />Registered 1572 patients<br />30% of all patients seen<br />66% of my patients<br />Physician initiative is the key<br />Patient Communication<br />More electronic<br />In Message Center<br />Phone time reduced<br />Some have suggested 3-6 hours per week<br />Demographics<br />
  9. 9. Opinions<br />EMR should have social media architecture<br />Enable patients to expose parts of their record to other patients<br />Web portals<br />Enable communication between patients<br />PatientsLikeMe<br />Virtual group therapy<br />Disease Watershed concept<br />Clinical communications must match viral, bacterial and social communications in order to maximize benefit<br />Social media networks match this process<br />
  10. 10. More To Come<br />