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The online movie market is predicted to reach $4.4 billion by the year 2017,
with one of the major growth factors being the increase in internet downloads. This is in stark contrast to the DVD rental industry, which showed rapid decline in 2012, as technology and online rentals replace instore video content rentals. The download-to-own segment of the digital retail market represents the majority of annual online movie revenues, and analysts predict consumers are moving toward a speedy transition to online movie rentals.