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The Corporate Startup

While corporates have difficulties to cope with digital transformation, startups are thriving in this new world. They challenge the status quo and reinvent business as we know it. What is it that makes them go harder, better, faster, stronger?

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The Corporate Startup

  1. 1. THE CORPORATE
 STARTUP @dadovanpeteghem THRIVING IN A DIGITAL WORLD
  2. 2. Duval Union Consulting Social Seeder/Speakersbase @dadovanpeteghem founding partner @dadovanpeteghem Ghent :)
  3. 3. Digital Transformation A model to master digital disruption. @dadovanpeteghem digitaltransformationbook.com Sold in +50 countries
  4. 4. @dadovanpeteghem “The times they are a changin.”
  5. 5. @dadovanpeteghem
  6. 6. @dadovanpeteghem
  7. 7. @dadovanpeteghem
  8. 8. @dadovanpeteghem
  9. 9. @dadovanpeteghem "EVERYONE HAS A PLAN TILL THEY GET PUNCHED IN THE FACE"
  10. 10. @dadovanpeteghem In 2000 the business 
 was put on hold. I'm a child of the disruption.
  11. 11. @dadovanpeteghem #MSPS15 That was just a gameboy and the internet….
  12. 12. @dadovanpeteghem Mobile THE SPEED OF CHANGE Social Digital Analog Internet
  13. 13. @dadovanpeteghem
  14. 14. @dadovanpeteghem
  15. 15. Augmented Reality will take the industrial workfloor next level
  16. 16. @dadovanpeteghem Uber’s self-driving truck company just completed its first shipment: 50,000 cans of Budweiser
  17. 17. LOGISTIEK
  18. 18. LOGISTIEK
  19. 19. @dadovanpeteghem Voice Computing
  20. 20. @dadovanpeteghem Artificial Intelligence
  21. 21. Won 40% of the appeals www.donotpay.co.uk Legal A 19-year-old made a free robot lawyer that has appealed $3 million in parking tickets
  22. 22. @dadovanpeteghem https://hellopegg.io/Finance
  23. 23. @dadovanpeteghem Sales
  24. 24. @dadovanpeteghem https://chatbotsmagazine.com/secret-invasion-of-business-bots-e35da408c206#.kqufecilo Invasion of Business Bots
  25. 25. @dadovanpeteghem “65% of the jobs today won't exist in 2020” - Saskia Van Uffelen, CEO Ericsson
  26. 26. @dadovanpeteghem 
 HYBRID DIGITAL
 ONLY>
  27. 27. @dadovanpeteghem in a HYBRID WORLD I believe D D D D H H H H DIGITAL & HUMAN
 TOUCHPOINTS Where can human interaction add value?
  28. 28. @dadovanpeteghem “140 YEARS OF RESEARCH BY ECONOMISTS SHOWS TECHNOLOGY HAS CREATED MORE JOBS THAN IT'S DESTROYED…” … but it will require governments to review education and training policies as well as income distribution schemes. - Ian Stewart, Chief Economist, Deloitte. https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census
  29. 29. @dadovanpeteghem WE ARE IN DIGITAL KINDERGARTEN :-)
  30. 30. @dadovanpeteghem De meesten van ons zijn niet voorbereid. We feel it's coming.
  31. 31. @dadovanpeteghem 1995+ Music Photography Video Rental … 2010+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2020 All Safe havens will be subject to digital disruption … STARTUPS BRENGEN DE INNOVATIE
  32. 32. @dadovanpeteghem B 2 B 2 C Disintermediation: The Frog Cutting out the middle man
  33. 33. THE IMPACT ON YOUR BUSINESS? @nickvinckier
  34. 34. @dadovanpeteghem How far are you from your Uber moment?
  35. 35. @dadovanpeteghem TAKE A SELFIE
  36. 36. @dadovanpeteghem Assess the level of disruption 0 105 HYPER-DISRUPTION Digital completely changed the game. It’s live or die and there’s no way back. DIGITAL FIRST Digital initiatives are adopted by the critical mass of the market. Internal and external digitization kicks in quickly. 
 DIGITAL ON THE SIDE Digitization is becoming mainstream within your industry. External digital initiatives pop up. AS IS 2.0 Innovative ideas improve internal efficiency but there is no external digital pressure.
  37. 37. What is your
  38. 38. @dadovanpeteghem Measure your digital readiness 0 105 INFANCY We are strongly lagging behind and change is hard. MEDIOCRACY We are not lagging behind but we are not ready either. ACCELERATION We are up to par and are quite ready for change. EXCELLENCE We are leading the way and (far) ahead of the market.
  39. 39. @dadovanpeteghem "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction." Bill Gates
  40. 40. @dadovanpeteghem
  41. 41. @dadovanpeteghem CULTURE AND PEOPLE ARE THEIR BACKBONE 1
  42. 42. @dadovanpeteghem
  43. 43. @dadovanpeteghem FROM day-to-day zombification TO thriving on momentum
  44. 44. @dadovanpeteghem PEOPLE > TECHNOLOGY Digital Transformation
  45. 45. @dadovanpeteghem CUSTOMERS FIRST?
  46. 46. @dadovanpeteghem CUSTOMERS FIRST? EMPLOYEES FIRST!
  47. 47. @dadovanpeteghem THEY WORK TOGETHER.
  48. 48. @dadovanpeteghem HOW 
 companies WORK WHAT A 
 startup community 
 LOOKS LIKE
  49. 49. @dadovanpeteghem young people
  50. 50. @dadovanpeteghem involve young people
  51. 51. @dadovanpeteghem DIGITAL IS NOT the exclusive domain of young people IT’S THE DOMAIN OF THOSE WILLING TO ADAPT
  52. 52. @dadovanpeteghem ENLIGHTEN YOURSELF
  53. 53. @dadovanpeteghem BE OPEN FOR NEW
 technology & tools DOWNLOAD NEW APPS FOLLOW TRENDS PICK UP 
 NEW SKILLS
  54. 54. @dadovanpeteghem You need Reverse Mentorship
  55. 55. @dadovanpeteghem THEY THRIVE ON A CLEAR AND BOLD PURPOSE 
 2
  56. 56. @dadovanpeteghem Facebook Little Red Book
  57. 57. @dadovanpeteghem Facebook Little Red Book
  58. 58. @dadovanpeteghem WHAT IS YOUR NORTH STAR VISION?
  59. 59. @dadovanpeteghem WHAT IS YOUR NORTH STAR VISION?
  60. 60. https://www.tesla.com/blog/master-plan-part-deux Tesla: accelerating the world's transition to sustainable energy
  61. 61. @dadovanpeteghem If we don’t create the thing that kills Facebook, someone else will. “Embracing change” isn’t enough. It has to be so hardwired into who we are that even talking about it seems redundant. The internet is not a friendly place. Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear. Facebook Little Red BookFacebook Little Red Book share & spread your vision
  62. 62. @dadovanpeteghem Facebook Little Red Book
  63. 63. @dadovanpeteghem THEY RUN LEAN 
 AND ARE DRIVEN BY THE WFIO MOMENT 3
  64. 64. @dadovanpeteghem Startups have to spend their 
 chips wisely.
  65. 65. @nickvinckier W E ’ R E F U C K E D , I T ' S O V E R WHAT’S YOUR WFIO MOMENT?
  66. 66. @dadovanpeteghem FROM maximum validated product TO minimum viable product corporates disruptors
  67. 67. @dadovanpeteghem
  68. 68. @dadovanpeteghem WHILE WE LOOK AT TECHNOLOGY, THEY WORK ON PROBLEMS 4
  69. 69. SO HOW ABOUT VIRTUAL REALITY? @dadovanpeteghem Stop looking at technology WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE INVEST IN DRONES? DON’T WE NEED A MOBILE APP?
  70. 70. @dadovanpeteghem Stop looking for ideas
  71. 71. @dadovanpeteghem Start solving problems
  72. 72. @dadovanpeteghem Map the customer journey. Try to translate PAINPOINTS TO TOUCHPOINTS
  73. 73. @dadovanpeteghem #MSPS15 Don’t just translate offline to online. Start from scratch.
  74. 74. @dadovanpeteghem
  75. 75. @dadovanpeteghem THEY GO ALL IN ON FUTURE GENERATIONS 5
  76. 76. @jcaudron
  77. 77. @jcaudron
  78. 78. @dadovanpeteghem
  79. 79. @dadovanpeteghem https://www.youtube.com/watch?v=aXV-yaFmQNk
  80. 80. YOU STARTUPS
  81. 81. F R O M DIGITIZATION T O TRANSFORMATION
  82. 82. @dadovanpeteghem THEY INNOVATE AROUND THE CORE PRODUCT/ BUSINESS 6
  83. 83. @dadovanpeteghem CUSTOMER RELATION ORGANISATION PRODUCT BUSINESS MODEL Foundation Innovation
  84. 84. @dadovanpeteghem CUSTOMER RELATION ORGANISATION PRODUCT BUSINESS MODEL Foundation Innovation DIGITIZATION
  85. 85. @dadovanpeteghem CUSTOMER RELATION ORGANISATION PRODUCT BUSINESS MODEL Foundation Innovation TRANSFORMATION New product - old business model Old product - new business model New product - new business model
  86. 86. @dadovanpeteghem Adidas Is Making Its 
 Subscription Boxes for Women
  87. 87. EquipmentShare raises $5.5 million for 
 p2p marketplace for heavy equipment
  88. 88. Facebook Little Red Book Mattel Unveils ThingMaker, A $300 3D Printer That Lets Kids Make Their Own Toys@dadovanpeteghem
  89. 89. @dadovanpeteghem Who is familiar with this guy?
  90. 90. @dadovanpeteghem In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.
  91. 91. @dadovanpeteghem THEY ARE ALWAYS SHIPPING 7
  92. 92. @dadovanpeteghem WHO ARE WE TODAY? WHO DO WE WANT TO BE BY 2020? 90 DAYS SPRINTS HORIZON VISION TOMORROW STRATEGY
  93. 93. @dadovanpeteghem "Execution is the last 99%" - speed will be the variable -
  94. 94. @dadovanpeteghem THE QUICK SHALL INHERIT THE EARTH Fast is better than slow. While slow is adding unnecessary embellishments, fast is out in the world.
 And that means fast can learn from experience while slow can only theorize. Those who ship quickly can improve quickly. So fast doesn’t just win the race. It gets a head start for the next one. Facebook Little Red Book
  95. 95. @dadovanpeteghem “If you are not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman Co-founder LinkedIn / VC
  96. 96. @dadovanpeteghem CORPORATE STARTUP Culture first Define BHAG Thrive on WFIO Be a Glass House Solve Problems Invest in generations Always be shipping
  97. 97. @dadovanpeteghem but watching Messi everyday
 won't make you a great player… You can be inspired…
  98. 98. @dadovanpeteghem This is the biggest shift since the industrial revolution.
  99. 99. @dadovanpeteghem WHAT ARE YOU GOING TO DO IN THE NEXT 90 DAYS?
  100. 100. @dadovanpeteghem NEED HELP? CONTACT MEdado.vanpeteghem@duvalunion.com speakersbase.com/dadovanpeteghem
  101. 101. THE CORPORATE
 STARTUP @dadovanpeteghem THRIVING IN A DIGITAL WORLD

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