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Conversation & Brand reputation A Duval Guillaume Seminar
Agenda: The context How to: examples and cases Breathe
The Context
A Long Time Ago
Marketers had a dream
To connect with customers
Face to face
On a massive scale
To chat about their Brands
The Reality
TIME & SPACE 24/7 WWW
NETWORKS one to all peer to peer
ENCODING
CONTRIBUTE review & rate publish
SEARCH find retrieve
The Implications
 
100 consumers 10 synthetizers 1 creators Pyramid of Bradley Horowitz
Why does it matter? Credibility of People’s opinion 2 % 98 %
Cases: involving people in your brand
Why marketers hate us
 
Why marketers should love us
People have many interests and...
Like it when you inform them
Participate in the conversation you started
Join the group your brand has created
People love entertainment and...
Watch the entertainment you create
Like to interact with your entertainment
Praise you to be on top of things
People are creative and...
Like to be challenged by you
Entertain others after your example
Even take over your language
People love to play and...
Like to play your games
Enjoy playing on your platform
Are happy to promote your brand to win
People like to discover new things and...
Talk about the products you provide them
Love to give their opinion about your ideas
Are happy to review your products
People are people and...
Show they care about other people
Show they care about animals too.
People want to help you and...
Become a part of your brand
Co-create your campaign
Do’s and Dont’s
Do <ul><li>Start today </li></ul><ul><li>Continue every day </li></ul><ul><li>Respect and be honest </li></ul><ul><li>Part...
Don’t <ul><li>Feel offended </li></ul><ul><li>Ignore </li></ul><ul><li>Be afraid </li></ul>
Breathe
The Insight
People are Content Creators reporters publishers DJs experts editors critics broad- & narrowcasters
But  the participative web is not for Consumers only
Brands have to join the Conversations
How? Interactions with  Your Customers
Consumers Brands Suggest Act Retrieve Analyze
brand Video Audio Video Picture Demo
Definition It is micro-marketing made easy <ul><li>A place where I can follow the ongoing consumers and professionals conv...
Thank you
Contact: Wim Walraevens:  [email_address]   Pieter Baert:  [email_address]   David Hachez:  [email_address]
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Brand Reputation & Conversation

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Marketeers today have a lot of opportunities to interact with their consumers. Marketeers can be in the driver's seat.

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Brand Reputation & Conversation

  1. 1. Conversation & Brand reputation A Duval Guillaume Seminar
  2. 2. Agenda: The context How to: examples and cases Breathe
  3. 3. The Context
  4. 4. A Long Time Ago
  5. 5. Marketers had a dream
  6. 6. To connect with customers
  7. 7. Face to face
  8. 8. On a massive scale
  9. 9. To chat about their Brands
  10. 10. The Reality
  11. 11. TIME & SPACE 24/7 WWW
  12. 12. NETWORKS one to all peer to peer
  13. 13. ENCODING
  14. 14. CONTRIBUTE review & rate publish
  15. 15. SEARCH find retrieve
  16. 16. The Implications
  17. 18. 100 consumers 10 synthetizers 1 creators Pyramid of Bradley Horowitz
  18. 19. Why does it matter? Credibility of People’s opinion 2 % 98 %
  19. 20. Cases: involving people in your brand
  20. 21. Why marketers hate us
  21. 23. Why marketers should love us
  22. 24. People have many interests and...
  23. 25. Like it when you inform them
  24. 26. Participate in the conversation you started
  25. 27. Join the group your brand has created
  26. 28. People love entertainment and...
  27. 29. Watch the entertainment you create
  28. 30. Like to interact with your entertainment
  29. 31. Praise you to be on top of things
  30. 32. People are creative and...
  31. 33. Like to be challenged by you
  32. 34. Entertain others after your example
  33. 35. Even take over your language
  34. 36. People love to play and...
  35. 37. Like to play your games
  36. 38. Enjoy playing on your platform
  37. 39. Are happy to promote your brand to win
  38. 40. People like to discover new things and...
  39. 41. Talk about the products you provide them
  40. 42. Love to give their opinion about your ideas
  41. 43. Are happy to review your products
  42. 44. People are people and...
  43. 45. Show they care about other people
  44. 46. Show they care about animals too.
  45. 47. People want to help you and...
  46. 48. Become a part of your brand
  47. 49. Co-create your campaign
  48. 50. Do’s and Dont’s
  49. 51. Do <ul><li>Start today </li></ul><ul><li>Continue every day </li></ul><ul><li>Respect and be honest </li></ul><ul><li>Participate </li></ul><ul><li>Be positive and open </li></ul>
  50. 52. Don’t <ul><li>Feel offended </li></ul><ul><li>Ignore </li></ul><ul><li>Be afraid </li></ul>
  51. 53. Breathe
  52. 54. The Insight
  53. 55. People are Content Creators reporters publishers DJs experts editors critics broad- & narrowcasters
  54. 56. But the participative web is not for Consumers only
  55. 57. Brands have to join the Conversations
  56. 58. How? Interactions with Your Customers
  57. 59. Consumers Brands Suggest Act Retrieve Analyze
  58. 60. brand Video Audio Video Picture Demo
  59. 61. Definition It is micro-marketing made easy <ul><li>A place where I can follow the ongoing consumers and professionals conversations around my Brand and its competition </li></ul><ul><li>A place where I can listen, hear and take an active part into existing conversations </li></ul>It is micro-marketing made easy
  60. 62. Thank you
  61. 63. Contact: Wim Walraevens: [email_address] Pieter Baert: [email_address] David Hachez: [email_address]

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