LEPC: Social media and disasters


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LEPC: Social media and disasters

  1. 1. Social Media and Disasters<br />Tom Erickson<br />Adam Crowe<br />
  2. 2. Objectives & Topics<br />Identify systems and strategies to improve public safety operational considerations<br />Consider the impact of citizens and their role in response<br />Consider the implementation of social media usage into formalized response systems<br />Citizen Journalism<br />Responsible Uses<br />Social Media Policy Elements<br />Monitoring and Aggregation<br />Integration with response systems<br />Mobility and Warning<br />Geospatial Systems<br />Other systems<br />
  3. 3. Numbers<br />7166<br />600,000,000<br />750,000,000<br />35<br />11,689,056<br />5,106<br />4,000+<br />200,000,000<br />
  4. 4. Citizen Journalism<br />Self Reporting Phenomenon<br />Self Correcting<br />Acceptance by Public<br />Acceptance by Media<br />Impact to Situational Awareness<br />“The testimony of the independent, well-informed eyewitness is more vital than ever in our interconnected world…[but] how this can still be achieved when the technology and business of journalism is being transformed out of all recognition?”<br />~Garton Ash, Author of Facts are Subversive<br />
  5. 5. Self Reporting Phenomenon<br />
  6. 6. Acceptance by Citizens<br />
  7. 7. Self-Produced<br />Every mobile phone has cameras<br />Most smartphones have video capability<br />Mobile Apps shorten production window<br />Quality is reduced<br />
  8. 8. Live Streaming<br />No production cost or time<br />Poor production quality<br />High reporting quality<br />Location-based capability<br />
  9. 9. The New “Enemy”<br />
  10. 10. Self Correcting<br />Major principle of social media systems<br />Ensures bias is no more or less than traditional systems<br />Wikipedia concept<br />Virginia Tech Shooting<br />
  11. 11. Acceptance by Traditional Media<br />Grainy Pictures and Videos<br />Source Challenges<br />Microblogs replacing newsfeeds<br />Increased speed of news cycle<br />Mergers of traditional outlets with online outlets (Newsweek/Daily Beast)<br />Kris Ketz, KMBC-9, @KrisKetz<br />
  12. 12. 2007<br />2008<br />2009<br />2010<br />Death to Print Media<br />Courtesy of graphicdesignr.net/papercuts/<br />
  13. 13. Citizen Responsibility<br />
  14. 14.
  15. 15. Utah Man<br />36 Year Old Man<br />Utah Police attempt to serve bench warrant<br />Potential hostage<br />Facebook contact with friends<br />More than 100 total comments<br />16 hour standoff<br />Shot himself as Police entered room<br />
  16. 16. Citizen Responsibility<br />Don’t put yourself in danger<br />Don’t put first responders in danger<br />Don’t redistribute unconfirmed information<br />Don’t post emergency information on unwatched sites<br />
  17. 17. Responsibility of Responders<br />Report hours of operation<br />Protection of limited release information<br />Confirm before redistribution<br />Acknowledge source materials<br />
  18. 18. Appropriate Levels of Engagement<br />Active<br />Passive<br />Stationary<br />Organizational investment<br />Leadership support<br />
  19. 19.
  20. 20.
  21. 21. Social Media Policy – Essential Elements<br />Employee Access<br />Account Management<br />Acceptable Use<br />Employee Conduct<br />Content<br />Legal Issues<br />Citizen Conduct<br />
  22. 22. Employee Conduct<br />Johnson Co. (KS) Community College<br />Senior Nursing Student<br />Picture of Placenta on Facebook<br />Supervisor observed, condoned, then changed<br />Student ultimately dismissed from program<br />
  23. 23. Definition of Content<br />
  24. 24. Acceptable Use<br />Acceptable<br />Conversation<br />Response<br />Engagement<br />Record retention statement<br />Not-Acceptable<br />Argumentative<br />Ignoring questions<br />Personal messages, content, information<br />Sharing of privileged information<br />
  25. 25. “Social awareness has three levels: when everyone knows something, when everybody knows that everybody knows, and when everybody knows that everybody knows that everybody knows.”<br />~Clay Shirky, Here Comes Everybody<br />Aggregation & Monitoring <br />
  26. 26. Real-time Searching<br />Dragnet Searching<br />Measurement/Influence<br />Monitter<br />Topsy<br />Kurrently<br />Social Mention<br />TrendsMap<br />Google Realtime<br />Open Facebook<br />HyperAlerts<br />Google Alerts<br />Yahoo Alerts<br />TweetDeck<br />HootSuite<br />Google Blog Search<br />Twitter Advanced Search<br />Google Analytics<br />Tweetstats<br />Trendpedia<br />Klout<br />Monitoring<br />
  27. 27. Monitoring<br />
  28. 28. Mayor of Newark<br />Mayor Cory Booker<br />Used Twitter during 2010 Snowpocalypse<br />Responded to requests for help<br />Personal and professional responses<br />
  29. 29. Aggregation<br />Considerations:<br />Role in JIC<br />Social News<br />Theory of Social Validation<br />Integration with 311<br />Tools:<br />RSS Feeds/Readers<br />Facebook Platform<br />Social Stream<br />Yahoo Pipes<br />Paper.li<br />Twittersheep<br />Reddit<br />StumbleUpon<br />Digg<br />Newsvine<br />Twitter<br />ShareThis/AddThis<br />Google Disaster Aggregator<br />
  30. 30. Vacouver Riots<br />
  31. 31. Integration with National Response Systems<br />What is NIMS?<br />Benefits to Integration Challenges to Social Media Usage<br />Exercises and Testing<br />Elephant in the JIC<br />
  32. 32. Information Pacing<br />
  33. 33. Communication Style<br />
  34. 34. Trust Level<br />
  35. 35. Mobility & Warning<br />“I guarantee that five years from now TV as we know it will be gone…It will have been a 60-year-old experiment that will be followed by something else.”<br />~Doc Searls, Fellow at the Berkman Center for Internet and Society at Harvard University<br />Traditional Warning Strategies<br />Modern Warning Strategies<br />Rise of Mobile Internet<br />Types of Mobile Interface<br />
  36. 36. Traditional Warning Strategies<br />Outdoor warning sirens<br />All-hazard Alert Radios<br />Blast email/fax<br />Press Releases<br />Websites – Static Content<br />
  37. 37. Modern Warning Strategies<br />Text Notification<br />GPS System<br />IPAWS<br />Road Sign Messages<br />Website Scrollers<br />Widgets<br />Smart (NGen) 911<br />
  38. 38. Rise of Mobile Internet<br />“Every two days the world creates as much information as it did from the beginning of civilization up to 2003.”<br />~Eric Schmidt, Google Executive Chairman and former CEO<br />DARPA created internet in 1966<br />World Wide Web was invented in 1990<br />Mosaic web browser invented in 1993<br />By 2015 mobile internet traffic will surpass traditional internet traffic<br />
  39. 39. Rise of Mobile Internet<br />By the end of 2009, there were more than 4.6 billion cell phone subscriptions throughout the world<br />Estimated that more than 50% of Americans will have smartphones by end of 2011<br />More than 10 Billion Apps have been sold in the iTunes store<br />Mobile Applications<br />Safety Systems<br />Health and Safety<br />Preparedness<br />
  40. 40. Modern and Effective<br />
  41. 41. Disaster Uses of Mobile Apps<br />Queensland Flooding (2011)<br />Disaster Mitigation and Recovery Kit (DMARK)<br />Iceland Volcano Eruption<br />“I have, I need”<br />Pittsburgh EMS “Field Partner”<br />
  42. 42. Other Mobile Applications<br />Augmented Reality<br />Geospatial Systems<br />Location-based Social Networking<br />Citizen Journalism<br />
  43. 43. Location-based Social Networking<br />FourSquare<br />GoWalla<br />Google Latitude<br />Facebook Places<br />
  44. 44. Field Accountability<br />Search & Rescue<br />Damage Assessment<br />Population Monitoring<br />Debris Management<br />Emergency Uses<br />
  45. 45. Volunteer & Donations Management<br />Volunteerism 2.0<br />Change in source of request<br />Mirror/Magnify Callouts<br />Not always physical work<br />Positive correlation with social media usage<br />Donations Management 2.0<br />Mobile Giving<br />Magnification of advocacy<br />Transcends geography proximity<br />
  46. 46. Examples of Volunteerism 2.0<br />Toomers for Tuscaloosa<br />Fargo Flooding<br />University of Canterbury Volunteer Army<br />CrisisCommons<br />Mission 4636<br />
  47. 47. Examples of Donations Management 2.0<br />American Red Cross<br />Salvation Army<br />Check-ins for Charity<br />Facebook Causes<br />Integration with Google Checkout & PayPal<br />Upselling on Social Gaming<br />
  48. 48. Crowdsourcing & Geospatial Systems<br />Definitions<br />Common Examples<br />Benefits to Public Safety & Emergency Management<br />
  49. 49. Crowdsourcing – What is it?<br />VS.<br />
  50. 50. Crowdsourcing Examples<br />
  51. 51. Crowdsourcing Examples<br />Additional Examples<br />iStockPhoto<br />Challenges.gov<br />P2P Sharing<br />Wikipedia<br />Additional Considerations<br />Four Models<br />Collective wisdom<br />Crowd creation<br />Crowd voting<br />Crowdfunding<br />What are the incentives?<br />Not used to replace professional processes<br />The crowd will filter<br />The crowd is always right<br />Crowdfeeding<br />
  52. 52. Crowdsourcing Disaster Examples<br />Power of Ushahidi<br />Haiti<br />New Zealand<br />BP/Bucket Brigade<br />Alabama Tornadoes<br />Japan Earthquake & Tsunami<br />Snowmaggeden<br />CrisisCamps<br />Hashtags<br />
  53. 53. Geospatial Systems<br />Geospatial Mapping<br />Location-based Social Networking<br />QR Codes<br />Augmented Reality<br />
  54. 54. Geospatial Mapping<br />
  55. 55. Video Systems<br />Video Storage<br />Video Streaming<br />Video Calling<br />
  56. 56. YouTube & Vimeo<br />Online storage of videos<br />Unique Channels<br />Embeddable linkage<br />Comments, feedback, and cross-promotion<br />Uses:<br />Situational Awareness<br />Public Education<br />Public Promotion<br />
  57. 57. Streaming Video<br />Video stream to channel<br />Embeddable links<br />Integration into other social media systems<br />Uses<br />Event spotting<br />Feedback mechanism to operations centers<br />Media engagement<br />Virtual trainings<br />
  58. 58. Video Calling<br />Skype & ooVoo<br />Video calling between individuals in different locations<br />Uses:<br />Media interviews<br />Situational Awareness<br />Remote meetings<br />
  59. 59. Additional Systems<br />Social Bookmarking<br />Bulk Storage & Sharing<br />Collaborative Editing<br />