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Innoveren en Ondernemen: 
Kennis en Kennissen 
• Prof. Dr. Aard J. Groen 
• Dean of entrepreneurship, University of Gronin...
NIKOS in UT Technology Business School: 
Engaged scholarship combining excellent research, 
teaching and business developm...
| centre for 
entrepreneurship Date 05.09.2014 3 
Goals UGCE: Making UoG more 
entrepreneurial 
Vision on Entrepreneurial ...
centre for Date 20-03.2014 | 
entrepreneurship 4 
UUGGCCEE 
PPAARRTTNNEERRSS
Voorbeeld van ontwikkelmogelijkheden: 
Biobased economy in Noord-Oost 
Nederland (rapport Berger) 
Agro Chemie & materiale...
Adapted from Bolwijn & Kumpe 
Strategische noodzaak:entrepreneurship 
Van cost cutting naar waarde 
creatie 
A.J. Groen,| ...
centre for Date 30.01.2014 | 
entrepreneurship 8 
Knowledge development and 
valorization
centre for Date 30.01.2014 | 
entrepreneurship 9 
What’s wrong with 
innovation linkages? 
Based on the materials of the r...
A.J. Groen,| 12-03-2014 centre for 
entrepreneurship Entrepreneurship support for entrepreneurs 
working in their company ...
A.J. Groen,| 12-03-2014 centre for 
entrepreneurship 
Innovation & Entrepreneurship 
Examples of current projects 
› Compe...
VentureLab International: 
How to grow your business ? 
This project is made possible by contributions of the European Uni...
VentureLab International 
... initiative and objectives 
Companies fail to grow and to create economic value 
University T...
Entrepreneurial needs (4S model NIKOS) 
Scope: 
from idea 
to 
Strategy 
Entrepreneur 
and 
Enterprise 
Social 
Network- 
...
But companies often underperform 
Scope: 
from idea 
to 
Strategy 
Not market 
oriented 
Social 
Network- 
Contacts 
Skill...
VLT instruments for success 
Scope: 
from idea 
to 
Strategy 
Coaching, 
Entrepreneur, 
Training, 
Team team building 
and...
Characteristics of Modules for 
VentureLab International Ventures 
Scope: 
from idea 
to 
Strategy 
Areas of business 
Hea...
Characteristics of VentureLab International 
Scope: from 
idea to 
Strategy 
Entrepreneurial 
Entrepreneur 
and and 
marke...
Different technologies 
• Synthetic seeds 
• Solar energy 
• Insulation/Cooling 
• Simultaneous multi-language 
translatio...
Two recent prizes won by Venturelab 
International 
• During its annual conference in 
Coimbra, Portugal, the 
Technopolic...
www.venturelabnorth.nl
Ontwikkeling Venturelab Noord- 
Nederland ( venturelabnorth.com ) 
• Student Venturelab 
- Venturelab weekend 
- Flex ruim...
Ontwikkeling Venturelab Noord- 
Nederland ( venturelabnorth.com ) 
• Venturelab Noord-Nederland; UGCE& 
SBGG & RuG-R&V en ...
VRAGEN?
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Aard Groen VentureLab - dif14 - 12-11-14

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De grote aandacht voor het ontwikkelen van ondernemerszin draait om de noodzaak tot waardecreatie in een wereld die snel veranderd. Het is niet meer genoeg om een goede prijs/kwaliteitverhouding te hebben, flexibel en innovatief te zijn, waardecreeren is het nieuwe belang van ondernemingen. De prijswinnende benadering van VentureLab voor groeiondernemers draagt bij aan de ontwikkeling van bedrijven die echt waarde creëren. Aan de basis staat het bij NIKOS ontwikkelde 4S model.

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Aard Groen VentureLab - dif14 - 12-11-14

  1. 1. Innoveren en Ondernemen: Kennis en Kennissen • Prof. Dr. Aard J. Groen • Dean of entrepreneurship, University of Groningen Center of Entrepreneurship • Professor of Entrepreneurship & Valorisation @ University of Groningen and • Professor of Innovative Entrepreneurship @ University of Twente • UGCE: University of Groningen Centre of Entrepreneurship Venturelab Northern Netherlands www.rug.nl/ugce • NIKOS, Nederlands Instituut voor Kennisintensief Ondernemerschap, Universiteit Twente www.utwente.nl/nikos | 1
  2. 2. NIKOS in UT Technology Business School: Engaged scholarship combining excellent research, teaching and business development Research SRO Innovation Entrepreneurship in IGS •Entrepreneurship in Networks/ent.heuristics •Entrepreneurial University-Industry Interaction •Technology business development •Organizing for Innovation SRO Logistics & information in CTIT - SRO Engineering and product design - - Business Development •TOP (25 years, n=450 entrepreneurs) •KEB (7 years, >300 firms supported) •Venture Lab Twente (may 2009- •Competencies for Innovation •Mephi (Moscow University) •Global starts •International business development Teaching •Minor Entrepreneurship, international management •Technology Venturing and Innovation at Venture Lab Twente •Msc Business administration: - Innovation & Entrepreneurship - International Management •Master Innovation & Entrepreneurship ECIU with Aalborg University; TU Berlin Training & consultancy •Market orientation HTSF •KVGO/VNO-NCW •Manufacturing Industry Networks •Rabo •International consultancy Excellent Research Problem solving Training and Consultancy Business Development Support Teaching Innovation & Entrepreneurial Competencies Innovation & Entrepreneurship in networks
  3. 3. | centre for entrepreneurship Date 05.09.2014 3 Goals UGCE: Making UoG more entrepreneurial Vision on Entrepreneurial University: ›Engaged scholarship ›Combining research, teaching & societal orientation ›Building on entrepreneurial values: - Innovative - Creative - Risk taking propensity - Network orientation ›Creating Value on basis of excellent research and using or attracting entrepreneurial talent in a supportive eco-system
  4. 4. centre for Date 20-03.2014 | entrepreneurship 4 UUGGCCEE PPAARRTTNNEERRSS
  5. 5. Voorbeeld van ontwikkelmogelijkheden: Biobased economy in Noord-Oost Nederland (rapport Berger) Agro Chemie & materialen Logistiek Energie + + + ECONOMISCHE KANSEN, NIEUWE VERBINDINGEN Goede kennisinfrastructuur Programmadirectie BioBased Economy 5
  6. 6. Adapted from Bolwijn & Kumpe Strategische noodzaak:entrepreneurship Van cost cutting naar waarde creatie A.J. Groen,| 12-03-2014 centre for Value creation Entrepreneurialism | 7 2010’s
  7. 7. centre for Date 30.01.2014 | entrepreneurship 8 Knowledge development and valorization
  8. 8. centre for Date 30.01.2014 | entrepreneurship 9 What’s wrong with innovation linkages? Based on the materials of the round table organized by the iR&D club. 25/09/13 9
  9. 9. A.J. Groen,| 12-03-2014 centre for entrepreneurship Entrepreneurship support for entrepreneurs working in their company in stead of on their company
  10. 10. A.J. Groen,| 12-03-2014 centre for entrepreneurship Innovation & Entrepreneurship Examples of current projects › Competencies for Innovation: (Pieken in de Delta) to develop instruments for improvement of innovation competencies of manufacturing industry › VentureLab Twente: (Region, Province, EFRO, UT, Saxion) developing instruments to stimulate High tech High growth companies › VentureLab North: Starts in November with first group to enter in Groningen, training and networking aims at integrating an accelerator program for Northern Netherlands › Kansrijk Eigen Baas: stimulating entrepreneurship MBO/HBO level (incl. unemployed) › PC3-product co-creation center: supporting technology systems/product design-> business development methods in university-sme context in economically deprived regions. 11
  11. 11. VentureLab International: How to grow your business ? This project is made possible by contributions of the European Union and the Province of Overijssel & province of Gelderland | 12
  12. 12. VentureLab International ... initiative and objectives Companies fail to grow and to create economic value University Twente: > 800 start-ups in 25 yrs … but they remain small (< 10 fte) VentureLab Program designed to support growth VentureLab Twente (2009-2012) … > 200 participants - excellent results VentureLab International (2012+) Ambition: Worldwide recognized business support program for growth companies VentureLab Groningen (2014 +) Need for program | 13
  13. 13. Entrepreneurial needs (4S model NIKOS) Scope: from idea to Strategy Entrepreneur and Enterprise Social Network- Contacts Skills: Patterns of Organi-sation • Ideas • Assessing the opportunity • Strategic processes • Business plan Scale: Economy Financial means • Culture, values, norms • Facilities • Personelarrangements & Systems • Knowledge Contacts with: • Clients • Suppliers • Experts • Colleagues • Support agents • Own capital • Bridging development period • Financing investments - Venture Capital - Loans VLI CONCEPT | 14
  14. 14. But companies often underperform Scope: from idea to Strategy Not market oriented Social Network- Contacts Skills: Patterns of Organi-sation Scale: Economy Financial means • Mono-disciplinary Teams (tech) • No management Skills • • Strategic drift • Technology/market • Small ambition • • “Death valley” • Long time to market • High cost - high risk • Unsufficient funding • • Academic networks • Small markets • No networks • VLI CONCEPT | 15
  15. 15. VLT instruments for success Scope: from idea to Strategy Coaching, Entrepreneur, Training, Team team building and & Enterprise Courses Social Network- Contacts Skills: Patterns of Organisation Scale: Economy Financial means • Culture, values, norms • Facilities • Personelarrangements & Systems • Knowledge • Ideas • Assessing the opportunity • Strategic processes • Business plan Contacts with: • Clients • Suppliers • Experts • Colleagues • Support agents • Own capital • Bridging development period • Financing investments - Venture Capital - Loans Knowledge Office space Organisational support Strategic Coach Access to: Soft loans Participation Venture capital Introductions Brokerage VLI CONCEPT | 16
  16. 16. Characteristics of Modules for VentureLab International Ventures Scope: from idea to Strategy Areas of business Health Energy Safety Water Entrepreneurial Entrepreneur and and market orientation Manufacturing (IPC) Regional business Enterprise networks Social Network- Contacts Skills: Patterns of Organisation CEO Module Strategy Entrepreneurial process Business models Strategic purpose Competitive advantage Scale: Economy: Financial means COO / CTO Module Organizing Production HSE/Q-systems Module Technology IP management Technology dynamics in Nano ICT/biomedical/energy… Technology intelligence Product design • Culture, values, norms • Facilities • Personelarrangements & Systems • Knowledge • Ideas • Assessing the opportunity • Strategic processes • Business plan Contacts with: • Clients • Suppliers • Experts • Colleagues • support agents • Own capital • Bridging development period • Financing investments - Venture Capital - Loans COO / CTO Balanced teams operations organized, Q-systems in place & product offering CEO Clear Growth ambition Strategic focus • developed T-M-O • strategic process/network • path of value creation/exit CFO Managing cash flow rounds of investment FFF Venture capital (Formal-informal investors) CMO Strong connections with market (suppliers-clients) Managing strong & weak ties (in business & academic world) CMO Module marketing Introduction to marketing Segmenting, targeting, positioning The practice of marketing Market analysis E-commerce; CFO Module finance Financial framework Valuation & control business model Financing the venture Fiscal legislation Financing growth Module Investor readiness | 17
  17. 17. Characteristics of VentureLab International Scope: from idea to Strategy Entrepreneurial Entrepreneur and and market orientation Enterprise Social Network- Contacts Skills: Patterns of Organisation Scale: Economy: Financial means • Culture, values, norms • Facilities • Personelarrangements & Systems • Knowledge • Ideas • Assessing the opportunity • Strategic processes • Business plan Contacts with: • Clients • Suppliers • Experts • Colleagues • support agents • Own capital • Bridging development period • Financing investments - Venture Capital - Loans COO / CTO Balanced teams operations organized, Q-systems in place & product offering CEO Clear Growth ambition Strategic focus developed T-M-O • strategic process/network • path of value creation/exit CFO Managing cash flow rounds of investment FFF Venture capital (Formal-informal investors) CMO Strong connections with market (suppliers-clients) Managing strong & weak ties (in business & academic world) Ventures | 18
  18. 18. Different technologies • Synthetic seeds • Solar energy • Insulation/Cooling • Simultaneous multi-language translations • Aviation and Bio fuel • 3-D printing • E-commerce (internet platforms) • Remote sensoring/measurement • Energy information systems • Identity management • Smart materials • Laser technology • Rontgen diffraction • Water treatment • Battery technology • Meat recovery • Tracking & Tracing • Climate systems • Drug delivery system • Social media • Machine maintenance • High Tech detectors • Video mapping | 19
  19. 19. Two recent prizes won by Venturelab International • During its annual conference in Coimbra, Portugal, the Technopolicy Network has ranked incubators from more than 20 countries in three categories: growth, self-sustainability, return on public investment. The overall winner achieves the best overall score. The Technopolicy Network is a network of knowledge regions which exchanges best practices in regional innovation policies with a focus on science-based entrepreneurship. • Growth: Venturelab International
  20. 20. www.venturelabnorth.nl
  21. 21. Ontwikkeling Venturelab Noord- Nederland ( venturelabnorth.com ) • Student Venturelab - Venturelab weekend - Flex ruimte in Cube 050 & Launchcafe - samenwerking met HBO-N-Nl • Venturelab Noord-Nederland - Basisvoorziening met specialisaties: - Energy Venturelab (+ Energyvalley & EAE & Entrance) - Medical Venturelab (SBGG/UMCG/R&D hotel UMCG campus)
  22. 22. Ontwikkeling Venturelab Noord- Nederland ( venturelabnorth.com ) • Venturelab Noord-Nederland; UGCE& SBGG & RuG-R&V en vele anderen: - Basisvoorziening met specialisaties: - Energy Venturelab met Energy valley & Energy Academy Europe & Entrance - Medical Venturelab met SBGG/UMCG / R&D hotel UMCG campus) - ICT Venturelab met Launchcafe & Internet Valley - Service Venturelab met Talencentrum e.a. • Monitoring op basis van VLT+GEC
  23. 23. VRAGEN?

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