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As a case we will look at Mercachef, a fresh food multivendor eCommerce site done for the Spanish government. We will be explaining in depth the customization done by Interactiv4, covering all the challenges we overcame by understanding Magento as more than an eCommerce platform. All areas of Magento were involved, and we will show how we were able to manage the power of Magento from the very early stages of the project to get the results demanded by the client requirements. The goal is to share with the audience what we experienced in a large and complex eCommerce development project during 6 months of hard work.