How to Land Your Dream Job by Having a Podcast

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How to Land Your Dream Job by Having a Podcast

  1. 1. How You Can Use a Podcast to Land a Dream Job @DustinHartzler
  2. 2. About Me 4 My Name is Dustin Hartzler 4 WordPress developer and podcaster 4 Currently Happiness Engineer @Automattic 4 My success of becoming a website developer has come from my podcast
  3. 3. Free Download http://yourwebsiteengineer.com/ wcnc
  4. 4. DustinIsLive.com
  5. 5. Overview 4 Success Stories 4 What are the Benefits 4 The Set Up 4 Necessary Equipment 4 Step-by-Step Workflow to Create a New Episode
  6. 6. A podcast is a series of digital media files that are released episodically and delivered through syndication feeds
  7. 7. Podcasting is one of the hottest things in social media
  8. 8. Three Dream Job Case Studies 4 Dustin Hartzler 4 John Lee Dumas 4 Erik J Fisher
  9. 9. Dustin Hartzler
  10. 10. John Lee Dumas
  11. 11. Erik J Fisher
  12. 12. Benefits of Podcasting 4 Podcasting is one of the most intimate connection to your audience. Hearing your voice builds rapport 4 Creating the content is easy 4 Audio is available 24 hours a day
  13. 13. Benefits of Podcasting 4 Millions of people commute to work 4 Easy to consume 4 Much easier to become an “expert” in iTunes
  14. 14. 420 Million Blogs vs 250,000 podcasts
  15. 15. “I feel like I know you”
  16. 16. Do you read tweets?
  17. 17. Do you read blog posts?
  18. 18. Convinced to Start a Podcast?
  19. 19. The Setup
  20. 20. Additional Hosting Package 4 Online storage for all your digital content 4 libsyn.com or soundcloud.com 4 Starts at $5/mo. for 50mb of content
  21. 21. Configure RSS 4 RSS stands for Really Simple Syndication 4 It’s a powerful feature built into WordPress 4 http://YourWebsiteName.com/feed
  22. 22. Submit to Podcast Directories 4 Blackberry - http://rimpodcast.quickplay.ca/ rimpodcasting/ 4 Stitcher - http://www.stitcher.com/ contentProviders.php 4 And More!
  23. 23. Install PowerPress Plugin 4 Blubrry PowerPress brings the essential features for podcasting to WordPress including full iTunes support, web audio/video media players and more. 4 http://wordpress.org/extend/plugins/powerpress/
  24. 24. Necessary Equipment
  25. 25. Step-by-Step Workflow
  26. 26. Step #1 4 Prepare for show
  27. 27. Step #2 4 Record Audio
  28. 28. Step #3 4 Edit File (if necessary) 4 Convert to .mp3
  29. 29. Step #4 4 Tag Media File 4 ID3 Editor 4 iTunes
  30. 30. Step #5 4 Upload to media host 4 You will get a direct link to mp3 file
  31. 31. Step #6 4 Create a new blog post (AKA Show Notes)
  32. 32. Step #7 4 Paste link into PowerPress Plugin
  33. 33. Step #8 4 Publish Blog Post
  34. 34. Rinse and Repeat
  35. 35. Keys for Consistency 4 Schedule regular content creation times 4 Make creation a habit 4 Schedule topics ahead of time 4 Have a template for your show
  36. 36. Questions?

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