India Fest 2012Request for Small Business Sponsorships
Saturday, Nov 3rd 2012                  Agricenter International MemphisIndia Fest 2012
What is India Fest?                        India Fest is the annual celebration bringing people together to               ...
India Fest – by the numbers                                                  Since inception in 2003                     ...
Adds diversity and global view to the Mid-south…           By bringing the Experience of India to the Memphis community   ...
Why Sponsor at India Fest?                              Demographic Profile: Indian Community in the Mid-south            ...
How can I get involved?                  OPTION 1                                        OPTION 2         Become a Sponsor...
Benefits of Sponsorship                Your support of India Fest is more than a sponsorship                          It i...
Sponsor Perks on the day of the event….  • Exclusive Access to VIP Lounge – meet and greet executives of other corporate  ...
India Fest - Small Biz Sponsorship Levels                        Benefit Description                                      ...
2011 High Notes & Social media responses…..  Annual India Fest brings culture to life  Memphis’ growing diversity and exch...
Thank You….                                    We truly appreciate your time  India Fest Leadership Team                  ...
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India Fest 2012 - Request for Small Business Sponsorship

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India Fest 2012 is a mega festival that showcases and promotes awareness and appreciation of the vibrant art, culture, music, cuisine, and heritage of India among people of the greater Memphis area. The festival provides a great opportunity for state communities of India, local vendors and businesses as well as non-profit organizations to promote their presence to a wider niche market.

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India Fest 2012 - Request for Small Business Sponsorship

  1. 1. India Fest 2012Request for Small Business Sponsorships
  2. 2. Saturday, Nov 3rd 2012 Agricenter International MemphisIndia Fest 2012
  3. 3. What is India Fest? India Fest is the annual celebration bringing people together to celebrate Indian culture, food, music and art. Since it inception in 2003, India Fest has grown to an annual attendance level of 8K+ guests. The Agricenter venue showcases:  Bazaar Section: Experience a vivid kaleidoscope of Indian music, food, art, fashion, language and literature. The multiple kiosks will bring alive various facets of India, including an unforgettable gastronomical experience  Talent Show: A Talent Show Contest runs concurrent to the Bazaar Section and will exhibit Indian dance and music performed by local talents  Food Demo: For all the food enthusiasts a way to learn and try out new recipes and cuisine from across India’s varied cuisine  Kids & Youth Corner: Kids get to explore India through Indian story time, dance lessons, various engaging and learning activities  Cultural Performance: Performance by various individuals showcasing India’s diverse culture and heritageIndia Fest 2012
  4. 4. India Fest – by the numbers  Since inception in 2003 India Fest has steadily attracted increasing attendance requiring a move to a larger venue  Since 2007 Agricenter in Germantown has been the annual home for India Fest * 2012 Projected Attendance of 10,000India Fest 2012
  5. 5. Adds diversity and global view to the Mid-south… By bringing the Experience of India to the Memphis community Success of India fest  Successful increase in attendance since inception in 2003  Growing community andGoals of IAM corporate endorsement To showcase activities of cultural,  Positive community and educational, literary, civil and attendee experience charitable nature To provide education related to India and the celebration of her cultural diversity To aid Indian Americans in the community to achieve better understanding of the American cultures and festivalsIndia Fest 2012
  6. 6. Why Sponsor at India Fest? Demographic Profile: Indian Community in the Mid-south Education Annual Income Major Employers include83% 65% have either a of mid-south graduate or Indians have annualdoctoral degree. family income of $100K or more Number of Years in Primary Residence Memphis 40% have been here for more than 10 years. Live primarily in the 3 cities of Memphis, Collierville and GermantownSource: Based on a survey conducted in 2010 India Fest 2012
  7. 7. How can I get involved? OPTION 1 OPTION 2 Become a Sponsor of the Event Setup a Booth in our Bazaar  Select from varying levels of sponsorship  Bring your business to your customers  Leverage our marketing and outreach  Tap into ~10K potential customers looking channels to promote your business for food, clothing, jewellery etc. etc.  Advertise your business offerings to the  Various booth sizes to fit your needs visitors thru ads/banners at the event  Premium locations available for added cost  VIP perks on the day of the event  NPO/Information Only booths available at  Engage in networking events with other a discounted price sponsors  Reserve your booth online – 24/7 at  Enjoy the gratification of supporting a http://www.indiafestmemphis.org/store great eventIndia Fest 2012
  8. 8. Benefits of Sponsorship Your support of India Fest is more than a sponsorship It is a true win-win partnership Business PromotionSocial Responsibility  Build Access to Indian American mid- Contribute to an initiative that south community, one of the fastest highlights the diversity in Memphis growing ethnic group in USA Increased visibility to your company’s  Gain visibility and traction to growing diversity efforts needs and buying trends of the Indian India Fest community in the mid-south area  Exposure to high income, high education 2012 individuals in a single day  Overall exposure to broad mid-south population via the multiple events and marketing promotions executed by the Fun & Educational India Fest Marketing team  Increased social marketing and alliance  Experience India’s culture right here in Memphis marketing providing additional exposure  Interact with people of Indian origin to understand social & business etiquette  Build global awareness to one of the fastest growing economies in the world India Fest 2012
  9. 9. Sponsor Perks on the day of the event…. • Exclusive Access to VIP Lounge – meet and greet executives of other corporate sponsors & local leaders while enjoying complimentary food • Premium seats reserved at the cultural/entertainment program • VIP Parking for select number of cars • Select number of entry tickets for distribution among your employees • Banner advertisements, stage announcements, video ads to promote your corporation on the day of the event • Printed Ads in the Fest Souvenir and also in the IAM periodic newsletters • Access to invitation-only events promoting the fest in the month of Oct/Nov • Access to exclusive business networking events hosted by IAM for the sponsors of India Fest* Quantity of tickets and other perks is based on the Sponsorship Level (refer to the Sponsorship Grid) India Fest 2012
  10. 10. India Fest - Small Biz Sponsorship Levels Benefit Description Sponsorship Levels 5K 3K 2K 1.5K 1K 500 Marketing Platform Banner Advertisement (Ad) Location E/S E/S E E E NA (E = Entrance, S = Event Stage) Additional company banner at key locations at the venue P - - - - - Jingle on the main stage P - - - - - Ad in Event Souvenir Book H H Q E E NA Ad in IAM Newsletter (# of times/year; C=Color, B=B/W) Starting 2013 3B-H 2B-H 4B-Q 3B-Q 2B-Q NA India Fest Website (A = Ad, W = website link, N = Name/Logo ) W+N W+N W+N N N N Other Benefits Exclusive access to premium seating w/complimentary food (# People) 6 6 4 4 2 NA VIP Parking ( No. of Cars) 3 2 1 1 NA NA Number of entry tickets 50 30 20 20 10 NA Legend Ad Copy - FB (Full Back Cover), FI (Full Inside Cover), F/H/Q/E (Full/ Half/ Quarter/Eighth Inside) *Booths at Sponsor level - Individual Pricing Options are available on request.India Fest 2012
  11. 11. 2011 High Notes & Social media responses….. Annual India Fest brings culture to life Memphis’ growing diversity and exchange of cultures was evident Saturday, Nov. 5, as roughly 8,000 individuals poured into Agricenter International We are looking forward to attend the fest this year and catch all the performances!!! “I do enjoy culture that’s as colorful and joyful, and the food is one of my favorite foreign foods,” IndiaFest Facebook Friend on May 9, 2012 A Memphis Midtown Resident, Nov 5, 2012 India Fest is a day-long celebration of Indian culture, Sample Indian food, get decorated with henna paint, learn about Indian history and culture, shop the bazaar and“We all get together to bring India to Memphis. It’s a completelyvolunteer-based effort and we are very proud of it.” attempt to master traditional Indian dances. Pro tip: If you’ve never tried Indian food (or think you don’t India Fest 2011 Volunteer like it), give it another try at India Fest – the festival is an amazing gastronomical experience. Additional Videos of India Fest 2011 http://youtu.be/ySyrvysWsIA?hd=1 http://youtu.be/hYJRDmXmY8I?hd=1 India Fest 2012
  12. 12. Thank You…. We truly appreciate your time India Fest Leadership Team Partnership General Enquiries Durga Prasad Koka Business Development & Sales Team memphis.indiafest.sales@iamemphis.org Festival Director, IF 2012 dpkoka@gmail.com (901) 482-5652 India Association of Memphis A Non-Profit Organization Nataraja Krishnaraju President, IAM 2012 PO Box 382893, Germantown, TN 38183-2893 natakr5@hotmail.com Federal Tax Id: 581489754 (901) 626-7995 Reserve your Booth Online at Business Development http://www.indiafestmemphis.org/store Navin Eric Director, Business Development neric6373@comcast.net (901) 830-6373India Fest 2012

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