PR in the Digital Age.Social media and thecommunications plan
Introduction
What do we do anyway?? Help clients tell their story, showcase their brand  and products and connect with audiences. Cha...
How are we reaching audiences? Traditional News      Online, mobile
Then and NowTraditional                Digital Media relations           Media relations Press releases            Blo...
The Communications Plan Establishing goals Sales, brand awareness, TV Ratings?
The Communications Plan Identifying target audiences Choosing media, websites, bloggers, and online strategy accordingly
Media and Blogger relations Do you know your websites/blogs? Relationships! Are you tailoring your ideas appropriately?...
Bloggers-giveaways, news, invites?http://www.miss604.com/2011/05/bc-bike-race-2011-aderas-seven35.html
Bloggers-giveaways, news, invites?http://www.vancitybuzz.com/2011/10/rize-mount-pleasant-hosts-local-arts-community/
Bloggers-giveaways, news, invites?http://www.rickchung.com/2011/06/apothic-red-wine-vancouver-art-gallery.html
Making Connections
TIPS FOR STUDENTS     #PRTip: Focus consistently on professional     development & networking #SMPR
TIPS FOR STUDENTS     #PRTip: Develop your tech skills (design,     video, etc.) #SMPR
TIPS FOR STUDENTS     #PRTip: Write, write and write some more.     #SMPR
TIPS FOR STUDENTS     #PRTip: Engage with bloggers and media     online — even when you are not pitching     them #SMPR
TIPS FOR STUDENTS     #PRTip: Consume news on a daily basis -     both traditional and online #SMPR
TIPS FOR STUDENTS     #PRTip: Think ahead but don’t forget the     basics of PR and your role as a     communicator #SMPR
CONTACTrachel@dunnpr.com@rthexton@dunnprfacebook.com/DunnPR
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PR in the Digital Age: Social Media and the Communications Plan

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Dunn PR's Rachel Thexton talks to students from Simon Fraser University about the use of social media in public relations and marketing strategies.

For more info about Dunn Public Relations, please visit:
http://www.dunnpr.com

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PR in the Digital Age: Social Media and the Communications Plan

  1. 1. PR in the Digital Age.Social media and thecommunications plan
  2. 2. Introduction
  3. 3. What do we do anyway?? Help clients tell their story, showcase their brand and products and connect with audiences. Channels: Media, bloggers, online influencers, communities, stakeholders We help clients to make connections!
  4. 4. How are we reaching audiences? Traditional News  Online, mobile
  5. 5. Then and NowTraditional Digital Media relations  Media relations Press releases  Blogger relations Newswires  Content creation for Press conferences blog, web.  Twitter, Facebook, Flickr etc.  Video  Photo
  6. 6. The Communications Plan Establishing goals Sales, brand awareness, TV Ratings?
  7. 7. The Communications Plan Identifying target audiences Choosing media, websites, bloggers, and online strategy accordingly
  8. 8. Media and Blogger relations Do you know your websites/blogs? Relationships! Are you tailoring your ideas appropriately? Are you a fair weather friend?
  9. 9. Bloggers-giveaways, news, invites?http://www.miss604.com/2011/05/bc-bike-race-2011-aderas-seven35.html
  10. 10. Bloggers-giveaways, news, invites?http://www.vancitybuzz.com/2011/10/rize-mount-pleasant-hosts-local-arts-community/
  11. 11. Bloggers-giveaways, news, invites?http://www.rickchung.com/2011/06/apothic-red-wine-vancouver-art-gallery.html
  12. 12. Making Connections
  13. 13. TIPS FOR STUDENTS #PRTip: Focus consistently on professional development & networking #SMPR
  14. 14. TIPS FOR STUDENTS #PRTip: Develop your tech skills (design, video, etc.) #SMPR
  15. 15. TIPS FOR STUDENTS #PRTip: Write, write and write some more. #SMPR
  16. 16. TIPS FOR STUDENTS #PRTip: Engage with bloggers and media online — even when you are not pitching them #SMPR
  17. 17. TIPS FOR STUDENTS #PRTip: Consume news on a daily basis - both traditional and online #SMPR
  18. 18. TIPS FOR STUDENTS #PRTip: Think ahead but don’t forget the basics of PR and your role as a communicator #SMPR
  19. 19. CONTACTrachel@dunnpr.com@rthexton@dunnprfacebook.com/DunnPR

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