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DuPont Infographic: Health Living - Demystifying the Needs of Aging Consumers


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Today there are more than 2.5 billion consumers over 40 years of age, and this number is growing year over year. Today’s consumers want to expand their healthy living years, want to stay active and lead healthier lifestyles. As concerns in areas such as digestive health, weight management and heart health intensify, consumers are actively seeking foods that can provide them energy and vitality while improving the nutrient content of their diets.

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DuPont Infographic: Health Living - Demystifying the Needs of Aging Consumers

  1. 1. HEALTHY LIVING Demystifying the needs of aging consumers + Opportunity in the healthy living market ? Which consumers within the healthy living market are highly attractive to companies marketing to the health & wellness market? The Practical & Proactive Segment 36% More than 2.5 billion consumers over 40 years old globally and growing 60 is the new 40 Aging consumers want to increase their “healthy living” span = 82% Female 18% Male Who are the Practical & Proactive? 58% 58% over 40 $ $ $ 36% over 50 1$ Trillion market by 2018 How do the Practical & Proactive behave? Early adopters who are willing to try new things Physically active and want to stay that way Want to learn more? Sign up for our webinar and find out how we can help you target the Practical & Proactive segment? Sign up for our webinar Copyright © 2014 DuPont or its affiliates. All Rights Reserved. The DuPont Oval Logo, DuPont™ and all products denoted with ® or ™ are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliated companies.