1.) SXSW 2013 talked about thesame things as SXSW 2012….And this isn’t a bad thing…
Technology can iterate or itcan disrupt and unlikeyears such as 2008-2010, we’re currentlyiterating..
Current technologies on the horizonare more software and hardwarebased than previous years, takinglonger to come to market...
2.)The ‘Internet ofThings’ isn’t atweeting toaster (or a shoe)
Contrary to popularbelief, more connectedthings won’t meana lamp that canfriend (or de-friend)you on Facebook…
Instead the ‘Internet of Things’ isevolving functionality that is already withus. It is devices that:a.) Connect withbasic...
Instead the ‘Internet of Things’ isevolving functionality that is already withus. It is devices that:a.) Connect withbasic...
Instead the ‘Internet of Things’ isevolving functionality that is already withus. It is devices that:a.) Connect withbasic...
Coordination/Predictionis still on the way andwhere the ‘internet ofthings’ gets its value…A washing machine that not only...
So what does this mean for brands?• Connected devices seeking information could create a 2nd customer totarget, the object...
3.) Predictive is the best userinterface
The increase of datagenerating devices andsources led to 2012’s SXSWbuzz word of ‘Serendipity’
2013 has iterated thisfurther, showing how datacan indicate what a userwants to see on adevice, but also what hewants to do…
The UX of the future is minimal,presenting only what you needwhen you need it and takingthings away when you don’t..
Tempo, Sherpa, Google Now & Others arestarting to show what prediction can dofor an interface and usability..
So what does this mean for brands?• The data needed to deliver rapid predictive functions will quickly cometo a point wher...
4.) Better LivingThroughTechnologymeans moving beyond PersonalAnalytics…
Technologies that have created the‘quantified self’(Nike+, Jawbone, Fitbit, etc.) will go fromdata providers to coaches, c...
Verbal feedback and analytics canbecome more meaningful positivefeedback and insights using device anddata connectivity
Its just a run until Nike+ and your scaleget together with your refrigerator…(or even your calendar for now)
This may seem overreaching, buttechnology already changes behaviourall around us (just look at the ATM)
So what does this mean for brands?• Tech products have already marketed themselves completely onpositive behaviour change ...
5.) BIG Companies have their sights seton doing BIG things…
Google’s productdemo / developerbriefing of glassshowed thegrounded realityof the product, butalso its greatpotential…
Stephen Wolfram spoke on the future ofproducts such as Alpha, creating machinebased expertise and generating new scales of...
Elon Musk (Tesla) stated that his goal to putsomeone on Mars will occur in his lifetime…
So what does this mean for brands?• As companies such as Google and others continue to innovate, thosein the tech sector a...
Upcoming SlideShare
Loading in …5
×

5 key trends from sxsw 2013

484 views

Published on

My (slightly late) take on interesting macro trends from SXSW interactive 2013

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
484
On SlideShare
0
From Embeds
0
Number of Embeds
191
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • In short, tweeting is a parlour trick for devices, coordinating and aiding is the real value
  • How do you market to robots?Bears, Bats, Bees analogy explains development here well
  • Discovery of information ‘serendipidiously’ meant that information was presented to you when you need it
  • Discovery of information ‘serendipidiously’ meant that information was presented to you when you need it
  • Discovery of information ‘serendipidiously’ meant that information was presented to you when you need it
  • Where do ads go on a predictive interface?
  • The steps in which the machine dispenses money are built to ensure a card isn’t left behind, creating prompts and a process that has shaped our behaviour with us no longer noticing. This process doesn’t use behaviour change as a value proposition, but has shaped behaviour.A process or product that promises behaviour change as its value will therefore have even more latitude to change behaviours
  • Where do ads go on a predictive interface?
  • Glasses UX is less of an HUD and more of a present display only when needed, using simple feeds of news and useful content to be an aide throughout the day, but not a consistent presenceApps such as the NYT app show how users can select interesting headlines when wanted and have directional audio read the stories to them on the goVideo capture, social functionality and maps are all present in a minimal yet useful way
  • Wolfram viewed Alpha as google for people that need expertise, not just information
  • 5 key trends from sxsw 2013

    1. 1. 1.) SXSW 2013 talked about thesame things as SXSW 2012….And this isn’t a bad thing…
    2. 2. Technology can iterate or itcan disrupt and unlikeyears such as 2008-2010, we’re currentlyiterating..
    3. 3. Current technologies on the horizonare more software and hardwarebased than previous years, takinglonger to come to market, developinginstead of disrupting quickly…
    4. 4. 2.)The ‘Internet ofThings’ isn’t atweeting toaster (or a shoe)
    5. 5. Contrary to popularbelief, more connectedthings won’t meana lamp that canfriend (or de-friend)you on Facebook…
    6. 6. Instead the ‘Internet of Things’ isevolving functionality that is already withus. It is devices that:a.) Connect withbasic information(a toaster thatknows the time &date)
    7. 7. Instead the ‘Internet of Things’ isevolving functionality that is already withus. It is devices that:a.) Connect withbasic information(a toaster thatknows the time &date)b.) Allow otherdevices to Controlthem (a washingmachine set onmobile, smarthome control)
    8. 8. Instead the ‘Internet of Things’ isevolving functionality that is already withus. It is devices that:a.) Connect withbasic information(a toaster thatknows the time &date)b.) Allow otherdevices to Controlthem (a washingmachine set onmobile, smarthome control)c.) Coordinate withother devices anddata to anticipateand predict
    9. 9. Coordination/Predictionis still on the way andwhere the ‘internet ofthings’ gets its value…A washing machine that not only knows it is broken and contacts you, buthas already cut the power to it, found the cheapest plumber in your areaand looked at open appointments in your calendar to have it fixed.
    10. 10. So what does this mean for brands?• Connected devices seeking information could create a 2nd customer totarget, the objects themselves• Information exchanges, open APIs and search will need to providegreater accessibility for rational information sources for objects toconnect to• Manufacturers and hardware companies must embrace openplatforms to drive centralization and data sharing forward• Devices may be making rational and routine decisions throughprediction, but the consumer will still drive final choice and moreemotional, less predictable behaviour
    11. 11. 3.) Predictive is the best userinterface
    12. 12. The increase of datagenerating devices andsources led to 2012’s SXSWbuzz word of ‘Serendipity’
    13. 13. 2013 has iterated thisfurther, showing how datacan indicate what a userwants to see on adevice, but also what hewants to do…
    14. 14. The UX of the future is minimal,presenting only what you needwhen you need it and takingthings away when you don’t..
    15. 15. Tempo, Sherpa, Google Now & Others arestarting to show what prediction can dofor an interface and usability..
    16. 16. So what does this mean for brands?• The data needed to deliver rapid predictive functions will quickly cometo a point where its less about hoarding and more about interchanginginformation between apps and platforms quickly and openly• Marketers will need to build trust with consumers through a greatervalue for data to enable this technology to develop quickly• Predictive UX doesn’t kill the ‘WOW’ factor of new tech, but it doesshift the focus to subtle pre-emptive functionality• Pre-emptive search from Google and others will be the firstadvancements for this, but raises questions about how this impactsthe purchase process
    17. 17. 4.) Better LivingThroughTechnologymeans moving beyond PersonalAnalytics…
    18. 18. Technologies that have created the‘quantified self’(Nike+, Jawbone, Fitbit, etc.) will go fromdata providers to coaches, creating the
    19. 19. Verbal feedback and analytics canbecome more meaningful positivefeedback and insights using device anddata connectivity
    20. 20. Its just a run until Nike+ and your scaleget together with your refrigerator…(or even your calendar for now)
    21. 21. This may seem overreaching, buttechnology already changes behaviourall around us (just look at the ATM)
    22. 22. So what does this mean for brands?• Tech products have already marketed themselves completely onpositive behaviour change through use, but these messages willbecome only more refined with time• As they do, it will continue to change what consumers think of asvalue, moving, in some cases completely away from the functionalaspects of the product itself• Apps such as Carrot highlight how software can take on a personalityto encourage behavioural change
    23. 23. 5.) BIG Companies have their sights seton doing BIG things…
    24. 24. Google’s productdemo / developerbriefing of glassshowed thegrounded realityof the product, butalso its greatpotential…
    25. 25. Stephen Wolfram spoke on the future ofproducts such as Alpha, creating machinebased expertise and generating new scales ofdata usage…
    26. 26. Elon Musk (Tesla) stated that his goal to putsomeone on Mars will occur in his lifetime…
    27. 27. So what does this mean for brands?• As companies such as Google and others continue to innovate, thosein the tech sector and beyond must continue to keep pace on what isconsidered ‘innovative’• The bigger the organization, the bigger the consumer will considerthey should be thinking

    ×