Source: Pew Research Center - http://searchengineland.com/pew-58-percent-use-geosocial-and-location-based-services-91831
http://clarionconsulting.com/blog/strategy/location-based-marketing-association-emea-survey-2011-the-infographicLocation-Based Marketing Association
Dash Four – a geographic imagery plotting app for your Foursquare activityFoursqwar
15 million users globally w/ exponential growth (3400% in 1 year)Multiple languages that continue to expandReach for actual venues is much more robust.Business model is sustainable so it will be around or get acquired.
Checkin data infographic: http://www.bynd.com/wp-content/uploads/2011/05/social_loco_infographic_vSCREEN.png
What you see first.How to create your account.How to enable Facebook & Twitter functionality.Also cover basic account settings.
Connect FB & Twitter accounts if you havent already.
Choose your notification and privacy settings.
Badges: how to sort them.Click on the Notification icon next to the 4sq logo.
Notifications help you keep track of your friends’ activity as it relates to YOURS.Click the gears icon up top to manage how you receive notifications: 4sq will push them to your phone unless you reconfigure
In this area, you can add text and photos to your checkin.Before, we do that, let’s get some more information about the venue you’re about to check into.Venue information includes photos, address, and map
As you scroll down, you’ll notice add’l venue information like the mayor, lists on which the venue apears, and TIPS.Let’s check out the tips now. TO LEAVE A TIP…
Going back to the previous screen…You can also choose to view all the existing tips for the venue you’re about to check into.VERY IMPORTANT TO THE EXERCISE TODAY!
1: FB & Twitter buttons – choose to share or not. The Default mode is to share.2: Private button: keeps your checkin private, does not appear anywhere… BUT you don’t earn points or badges for off the grid checkins3: Photo button: option to add a photo – EVERYONE TAKE A PHOTO AND UPLOAD IT4: Write some text for your checkin5: Press Check In!
TAKE NOTE: this is an important feature you will need to remember for the exercise!
Following pages (often brands and organizations) can open up new badges to unlock and new tips to discover.Special badges are available, for example, from Bravo TV for checking in to certain venues in NYC.
Manage and see all your 4sq activity from foursquare.com too.You can also search for brand pages here as well.Use whatever login credentials you used to create your account to log in via the web.
Why geosocial is important
Users voluntarily tell you where they are. Users voluntarily tell you about things that matter to them. Data produced by these apps comes from open APIs that are... Analyzable Trackable Hackable
Scenario The UK government
has cracked down on a group of activists who have been protesting actively in London. Thisgroup – CONDESCENDING WONKAS – uses Foursquare to secretly organize. Your mission is to join the next protest.
When you find the protest…
Check into the venue using hashtag #wonkas Leave a tip acknowledging you’ve found it. Take a photo of you checking in. Share your check-in with me via firstname.lastname@example.org or @Du4 on Twitter
Conditions Yourobjective is somewhere
within walking distance of Charing Cross. Youhave till 1200 hours local time, Thursday 28 June 2012 to complete the exercise and send in your feedback. Feedback will be collated and briefed to the IO Conference at 1400 hours. Bonus points for unlocking badges!
First clues Have you
checked into Charing Cross Hotel yet? There are multiple ways to reach the protest objective.