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Is This Hashtag Really Necessary: Taking the Plunge into Twitter Chats

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My presentation to #heweb16, on how we used Twitter to conduct successful chats. We explore the dos and don't and look at some epic Twitter chat fails.

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Is This Hashtag Really Necessary: Taking the Plunge into Twitter Chats

  1. 1. Oct. 18, 2016 IsThis Hashtag Really Necessary? Taking the Plunge intoTwitter Chats Dave Tyler, @dtyler321 #mcs12
  2. 2. About Brockport • Part of the SUNY system • 65 miles east of Buffalo, 25 miles west of Rochester • ~8,200 students (undergrad/grad) • 1979 Special Olympics • Stan Van Gundy and William Fichtner
  3. 3. TWITTER CHATS!!!
  4. 4. TWITTER CHATS!!! ✤ Safe and Effective ✤ Fun for the whole family ✤ FDA Approved.*
  5. 5. TWITTER CHATS!!! ✤ Safe and Effective ✤ Fun for the whole family ✤ FDA Approved.* *may not be FDA approved. But you don’t need to consult your doctor before using Twitter chats.
  6. 6. But I thought Twitter was dead?
  7. 7. “I went to look at your twitter and you were wearing cool pants. I screen grabbed those pants and sent it to my style team #Wizwearscoolpants.” –Kanye West, Philosopher-King
  8. 8. Don’t AllTwitter Chats Go HorriblyWrong?
  9. 9. Don’t AllTwitter Chats Go HorriblyWrong? Well…let’s just test this theory out.
  10. 10. GAHHHHHHH! SCARY!
  11. 11. Actually, this can be a beautiful thing.
  12. 12. Our adventures intoTwitter chats
  13. 13. We have a new(ish) president
  14. 14. We have a new(ish) president ✤ @heidimacp started in July 2015 ✤ We were looking for ways to introduce her to Brockport community
  15. 15. How we handled it ✤ Decided on #bportprezchat as our hashtag and an “account takeover.” ✤ Announced Nov. 3 as our date. Set up for an hour-long chat ✤ Promoted it on social, and through email to our alumni ✤ Also relied on a network of active young alumni on social media to help get the word out.
  16. 16. How we prepared ✤ Research, research research ✤ Listening ✤ Developing a briefing sheet ✤ Asked our student interns and their friends what they want to know about
  17. 17. Yes, we had plants.
  18. 18. What happened ✤ Started Slow: No questions for 4 minutes. ✤ Got 32 questions in the course of the hour, answered them all ✤ Got to share a picture of The President’s Dog.
  19. 19. The results? ✤ 4 times our usual daily Twitter traffic ✤ A lot of good will from alumni and students ✤ Shared the whole chat on Storify
  20. 20. We liked it so much… ✤ We tried it again. ✤ Held a chat with the construction team for a big construction project on campus. ✤ Leaned heavily on Cover It Live (Free for nonprofits. I think)
  21. 21. Prep was more challenging ✤ Didn’t get to promote it as much as perhaps we should. ✤ Was actually tougher to schedule than our presidential chat ✤ We had plants
  22. 22. Building A BETTER BROCKPORT NORTH CAMPUS REVITALIZATION Didn’t go nearly as well ✤ Used the hashtag #bportnorth ✤ Not as many outside questions only 22 comments. ✤ Not as many on Twitter ✤ We also had 5 people who were the “answerers” and that was a little unwieldy.
  23. 23. But was it still a success?
  24. 24. What did we learn?
  25. 25. Be Prepared ✤ Listen to your audiences before you chat ✤ Ask people what they’d like to talk about. ✤ Be aware of what’s being said about you in other places. ✤ Know what you’d like to say
  26. 26. MakeYour Chatter Comfortable ✤ Ask them where they want to hold the chat ✤ Figure out who will type ✤ Eliminate distraction ✤ Snacks/drinks
  27. 27. You never know what you’ll find out
  28. 28. You never know who will be grateful for what you’re saying
  29. 29. Answer all the questions. ✤ Even the silly ones.
  30. 30. What would we do differently? ✤ Have longer chats ✤ Maybe later in the day ✤ More publicity in advance ✤ Use the hashtag consistently ✤ Have another one, sooner
  31. 31. Hey, Dave, wrap this up, will ya? ✤ Be not afraid ✤ Prepare ✤ Listen ✤ Have fun.
  32. 32. Questions? Comments? Complaints? Aggressive Trolling? @dtyler321 www.slideshare.net/dtyler321

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