We have a
✤ @heidimacp started in July 2015
✤ We were looking for ways to
introduce her to Brockport
How we handled it
✤ Decided on #bportprezchat as our hashtag and an
✤ Announced Nov. 3 as our date. Set up for an hour-long
✤ Promoted it on social, and through email to our alumni
✤ Also relied on a network of active young alumni on
social media to help get the word out.
How we prepared
✤ Research, research research
✤ Developing a brieﬁng sheet
✤ Asked our student interns and their friends what they
want to know about
✤ Started Slow: No questions for 4 minutes.
✤ Got 32 questions in the course of the hour, answered
✤ Got to share a picture of The President’s Dog.
✤ 4 times our usual daily Twitter
✤ A lot of good will from alumni
✤ Shared the whole chat on
We liked it so
✤ We tried it again.
✤ Held a chat with the
construction team for a big
construction project on
✤ Leaned heavily on Cover It
Live (Free for nonproﬁts. I
Prep was more challenging
✤ Didn’t get to promote it as much as perhaps we
✤ Was actually tougher to schedule than our presidential
✤ We had plants
Didn’t go nearly
✤ Used the hashtag #bportnorth
✤ Not as many outside questions
only 22 comments.
✤ Not as many on Twitter
✤ We also had 5 people who were
the “answerers” and that was a