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As The Prop Turns... Improving DZ Culture

Running a dropzone is hard enough... managing the culture can make or break you.

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As The Prop Turns... Improving DZ Culture

  1. 1. AS YOUR BUSINESS SCALES, SO DO YOUR PROBLEMS. James La Barrie AS THE PROP TURNS…IMPROVING YOUR CULTURE AT YOUR DZ
  2. 2. DROPZONE.MARKETING MY GOAL FOR THIS WORKSHOP ARE: ▸ TO CHALLENGE - you to think differently about your business and how to make it better.
  3. 3. MY STORY - 2012 SUCCESSFUL BUT UNHAPPY ▸ 30% year over year growth ▸ Everyone was making more money ▸ DZ was Thriving ▸ EVERYONE UNHAPPY
  4. 4. HOW I BUILT IT
  5. 5. HAS THE PASSION FOR YOUR BUSINESS BEGUN TO WANE?
  6. 6. ARE YOU TIRED OF DZ POLITICS?
  7. 7. ARE YOU TIRED OF IN-FIGHTING WITH STAFF?
  8. 8. A DIFFERENT WAY OF RUNNING A BUSINESS
  9. 9. MY ‘A-HA’ MOMENT
  10. 10. ▸ Est. Link Exchange in ‘96 ▸ ’09 - purchased by Amazon ▸ Sells to Microsoft | $265M ▸ CEO of Zappos 1999 ▸ ’08 - $1Billion in sales
  11. 11. More difficult to work at Zappos than to get into Harvard Four Weeks of Training Offer $2,000 To Quit in Week 1 Offer $3,000 To Quit in Week 2
  12. 12. “A CUSTOMER SERVICE COMPANY THAT HAPPENS TO SELL SHOES.”
  13. 13. COMMON THREAD Culture based on core values.
  14. 14. Core Values Authenticity - We are true to the outdoors. Quality - We provide trustworthy products and services. Service - We serve others with expertise and enthusiasm. Respect - We listen and learn from each other. Integrity - We live by a code of rock-solid ethics, honesty and decency. Balance - We encourage each other to enjoy all aspects of life.
  15. 15. “Culture isn’t the most important thing. Culture is the only thing.” —Jim Senigal, Former CEO Costco
  16. 16. “Costco’s mission is to continually provide our members with quality goods and services at the lowest possible prices. In order to achieve our mission we will conduct our business with the following Code of Ethics in mind: 1. Obey the law 2. Take care of our members 3. Take care of our employees 4. Respect our vendors
  17. 17. •HAVE INTEGRITY
 •DELIVER AMAZING SERVICE
 •BE PASSIONATE
 •THINK LIKE A CONSUMER
 •CONTINUALLY LEARN
  18. 18. •ENJOY THE JOURNEY & HAVE FUN •BE OBJECTIVE
 •SHOW GRATITUDE
  19. 19. WHERE DO YOU STAND?
  20. 20. PASSING P.A.T. & Working at REGENT PARK GC 2 YEARS AT REGENT PARK GC 4 YEARS AT REGENT PARK STARTING AT SKYDIVE CAROLINA FIRST 4 YEARS AT SKYDIVE CAROLINA LAST 5 YEARS AT SCPC EST. BEYOND MARKETING 4 YEARS IN
  21. 21. Simon Sinek Start With Why
  22. 22. WHAT IS THE WHY OF YOUR ORGANIZATION? WHY HOW WHAT The Golden Circle Simon Sinek
  23. 23. ONE OF THE BEST CULTURES: WISCONSIN SKYDIVING CENTER
  24. 24. CORE VALUES
  25. 25. CHICAGOLAND SKYDIVING CENTER
  26. 26. CHICAGOLAND SKYDIVING CENTER
  27. 27. WHERE I STARTED
  28. 28. WHERE WE ARE
  29. 29. ON A SCALE OF 1 TO 10, HOW PASSIONATE ARE YOU ABOUT YOUR BUSINESS? DO YOU STILL HAVE THE PASSION?
  30. 30. WHY ARE YOU DOING THIS? WHY ARE WE DOING THIS AGAIN?
  31. 31. ARE YOU RUNNING A DZ FOR THE SOLE PURPOSE OF MONEY? WHAT’S YOUR MOTIVATION?
  32. 32. WHAT DO YOU THINK SEPARATES A GOOD BUSINESS FROM A GREAT BUSINESS? WHAT’S YOUR MOTIVATION?
  33. 33. ARE YOU RUNNING A GOOD OR GREAT BUSINESS? GOOD OR GREAT?
  34. 34. DOES YOUR STAFF HAVE A CLEAR UNDERSTANDING OF YOUR EXPECTATIONS? ARE YOUR EXPECTATIONS IN YOUR HEAD ONLY?
  35. 35. DOES YOUR DZ SUFFER FROM INTERNAL CONFLICT OR DRAMA? ARE YOUR EXPECTATIONS IN YOUR HEAD ONLY?
  36. 36. WHAT DO YOU THINK IS THE CAUSE OF THIS DRAMA? THE ROOT CAUSE OF THIS DRAMA IS?
  37. 37. VIEW THIS SLIDEDECK CONTACT: JAMES LA BARRIE E-MAIL: james@amazethecustomer.com Telephone: (704) 268-9338 Web: http://dropzone.marketing

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