Colgate Palmolive on Social Media

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Analysis of how online conversations impact consumer perception and influence buying decisions.

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Colgate Palmolive on Social Media

  1. 1. Drizzlin Media For Colgate WEB CONVERSATION ANALYSIS
  2. 2. Drizzlin Media For Colgate A gist of conversation around the brand/products that have been impacting consumer perception and influencing buyers’ decision…
  3. 3. Drizzlin Media For Colgate AROUND BRAND CONTROVERSIES http://www.godlikeproductions.com/forum1/message1948611/pg1 THAILAND http://consumerist.com/2007/06/14/watch-out-for-poison-colgate/ SOUTH AFRICA http://www.youtube.com/watch?v=oyee_Ls61cg&feature=email INDIA
  4. 4. Drizzlin Media For Colgate These conversations are sticky and no matter how old or new they are, they continue to influence consumer perception around the brand…
  5. 5. Drizzlin Media For Colgate AROUND THE PRODUCTS http://www.beautyheaven.com.au/dental/toothpaste/13291-colgate-colgate- advanced-whitening-toothpaste/reviews/137393 AUSTRALIA http://www.mouthshut.com/review/Colgate-Total-Toothpaste-review- nopuntnolr CANADA http://www.viewpoints.com/Colgate-Total-Advanced-Plus-Whitening- Toothpaste-reviews USA
  6. 6. Drizzlin Media For Colgate They are organic, unbiased and posses the power to reveal customer’s satisfaction and…
  7. 7. Drizzlin Media For Colgate AROUND THE ADVERTS http://racoon.com/cgi- bin/dcforum/dcboard.cgi?az=show_thread&om=170&forum=DCForumI D7&viewmode=all http://www.youtube.com/watch?v=m3SJR1Ar_uI AUSTRALIA UK
  8. 8. Drizzlin Media For Colgate Bring out insights and interesting facts to aid into new strategies for advertising, marketing and communication…
  9. 9. Drizzlin Media For Colgate AND IN DIFFEENT LANGUAGES http://blog.naver.com/stussy9505/60141214951 Translated Text Produced in Chile * COLGATE toothpaste (Colgate) advertising really witty analogy expressed through the cavities in the teeth, while required to treat cavities toothpaste that stressed persuasively. KOREA Translated Text Slim Soft Toothbrush is one toothbrush products in Malaysia.Sehingga now many great products produced long colgate.Semakin Colgate products into the market in Malaysia because of satisfactory quality.. http://hezrina83.blogspot.in/2012/11/colgate-slim-soft- toothbrush.html MALAYSIA
  10. 10. Drizzlin Media For Colgate The opportunity lies in capturing, classifying and analyzing them best to one’s business advantage.
  11. 11. Drizzlin Media For Colgate How we can help? A constant monitoring and analysis of these conversation is required.
  12. 12. Drizzlin Media For Colgate Our Offerings Product Feedback & Insights Online Reputation Management Brand Audit Channel Insights & Consumer Profiling
  13. 13. Drizzlin Media For Colgate How does it help you: Source feedback from conversations to understand consumer wish lists, innovate or improve to meet their expectations. Infer communication cues for your product marketing strategies. What it is: •Gaugeconsumer perception around your and competitor’s products and offerings • Derive most talked about aspects around your products and consumer sentiment attached to it. • Derive trends around your customer queries and issues across categories • Derive qualitative insights on features that your products have been spoken and compared to • Identify top influencers around products and categories Product Feedback & Insights
  14. 14. Drizzlin Media For Colgate How does it help you:- •Understand your perception • Address customer concerns • Observe and benchmark yourself against competitors perception • Understand key areas of concern across your business functions What it is:- Track and analyse online mentions around your brand on everyday basis. Respond and address to critical conversations and consumer queries. Online Reputation Management Conversation Trends Functions & Conversations Dual Layer Monitoring Multi level + Humanized Response Flexible TimingVernacular Capability
  15. 15. Drizzlin Media For Colgate How does it help you: • Gauge campaign/advertising perception around your brand • Observe online public sentiment around your corporate news media • Identify key conversation drivers and influencers of your brand •Derive cues for your brand communication strategies What it is: Understanding from historical data on what are the kind of conversations takes place around your brand, where these conversations resides and who are the major influencers of your brand. Brand Audit
  16. 16. Drizzlin Media For Colgate How does it help you: • Gauge overall sentiment of your channels and key conversation drivers. • Identify interests of people who are engaged with you • Insights on user reaction to your content strategy • Analyse sentiment around your brand/products/competitors been mentioned • Gauge quality of engagement across social profiles • Derive actionable insights and recommendations on effective content strategy What it is Analyze what kind of content works and what doesn’t, who are your brand ambassadors across your social media platforms (specifically Facebook, twitter, YouTube) and measure your campaign effectiveness Channel Insights & Consumer Profiling
  17. 17. Drizzlin Media For Colgate Why Us? • We have worked with over 30 leading organization across industries, including prominent FMCG brands such as Marico and Hudson Canola. • We have the capabilities to undertake projects in all European and Asian Languages. Our team of diverse professionals work with Lenovo Worldwide in 20 countries and over eight languages. • Our team of experienced analyst spread across UK and India and bring the understanding of global and regional market perspectives. • We are a monitoring tool agnostic company. We evaluate and deploy the right combination of tools that best serve our client’s business needs. • We are proud to be voted the best social media agency 2013 at the Global Youth Marketing Forum.
  18. 18. Drizzlin Media For Colgate Technology Deployment “We work with some of the most prominent tool companies in the world. We will evaluate and deploy the tools that will best serve your business needs.”
  19. 19. Drizzlin Media For Colgate Thank You www.drizzlin.com “VOTED BEST SOCIAL MEDIA AGENCY 2013 GLOBAL YOUTH MARKETING FORUM”

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