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Presented by DriverSide in partnership with R. L. Polk & Co., this white paper "Service Marketing: New Solutions for New Challenges," discussed:
* The latest research findings on the challenges facing service marketing.
* Simple and effective marketing solutions that can help you overcome these challenges.
* How advances in data mining and incentive optimizations can increase your sales.
This study is authored by Kevin Root, VP of Product Strategy at DriverSide, a frequent keynote speaker on automotive eCommerce and service performance improvement.