Přehled tipů z oblasti growth hackingu. Tipy a triky pro rychlejší růst vašeho projektu či startupu.

1. Absolut Growth Hacking
Filip Dřímalka
www.drimalka.com
@drimalka
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2. FILIP DRIMALKA: ABSOLUT GROWTH HACKING
Filip Dřímalka
Marketing & Business Development
Čím se živím?
www.ef1.cz
www.know-how-klub.cz
www.easytask.cz
www.filetrec.com
Čím se bavím?
www.drimalka.com I @drimalka
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3. FILIP DRIMALKA: ABSOLUT GROWTH HACKING
Filip Dřímalka
Marketing & Business Development
Projects
www.ef1.cz
www.know-how-klub.cz
www.easytask.cz
www.filetrec.com
Čím se bavím?
www.drimalka.com I @drimalka
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4. FILIP DRIMALKA: ABSOLUT GROWTH HACKING
Filip Dřímalka
Marketing & Business Development
Projects
www.ef1.cz
www.know-how-klub.cz
www.easytask.cz
www.filetrec.com
Fun
www.drimalka.com I @drimalka
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Why me & growth hacking?
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Content
1. What is growth hacking
2. Five pillars of growth hacking
I. Product
II. Acquisition
III. Activation
IV. Referrals
V. Retention
7. Work hacking
8. Resources
9. Q&As

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What is “growth hacking”?
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GROWTH HACKING = MARKETING

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GROWTH HACKING = MARKETING

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GROWTH HACKING = MARKETING

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GROWTH HACKING = MARKETING 2.0

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Characteristics of growth hacking

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Characteristics of growth hacking
INNOVATIVE

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Characteristics of growth hacking
LOW COST

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Characteristics of growth hacking
TECHNOLOGICAL

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Characteristics of growth hacking
BEHAVIORAL

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Characteristics of growth hacking
ON THE EDGE

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Characteristics of growth hacking
On the edge

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Famous growth hacking case studies?

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Famous growth hacking case studies?

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Famous growth hacking case studies?

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Famous growth hacking case studies?

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Famous growth hacking case studies?
NO!
I prefer my own
case studies and experience.

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Five pillars of growth hacking
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Five pillars of growth hacking
PRODUCT
ACQUISITION
ACTIVATION
REFERRAL
RETENTION

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Five pillars of growth hacking
PRODUCT
ACQUISITION
ACTIVATION
REFERRAL
RETENTION

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Five pillars of growth hacking
PRODUCT
ACQUISITION
ACTIVATION
REFERRAL
RETENTION

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Five pillars of growth hacking
PRODUCT
ACQUISITION
ACTIVATION
REFERRAL
RETENTION

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Five pillars of growth hacking
PRODUCT
ACQUISITION
ACTIVATION
REFERRAL
RETENTION

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Five pillars of growth hacking
PRODUCT
ACQUISITION
ACTIVATION
REFERRAL
RETENTION

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Product
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Product market fit
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Product
market fit
Transition
to growth Growth

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Listen to people
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Use live chat
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Because of Skype Because of mobile app

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Use live chat
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Use other communication tools
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Use other communication tools
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Use other communication tools
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Use other communication tools
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Use questionnaires
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Fake it till you make it
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but, don’t forget that...
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“People don't know what they want
until you show it to them.”
Steve Jobs

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Measure & learn
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Measure & learn
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Measure & learn
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Acquisition
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Content marketing
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Content marketing
Attract Convert Transform
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Content marketing
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Link sharing Tips&tricks Ebooks
Blogs Q&As Webinars

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Content marketing
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Webinars

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Content marketing
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Webinars

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Content marketing
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Ebooks

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Content marketing
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Ebooks

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Content marketing
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Ebooks

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Content marketing
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Testing what works

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Cold emailing
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Reversed mechanical turk

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Cold emailing
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Reversed mechanical turk
Hi [first name], I was browsing [website_name] and I
came across your profile.
I noticed that you mentioned [profile_keyword] and I
thought you would be interested to learn about what
we do...
(EXTREMELY PERSONALISED MESSAGES)
Source: http://blog.import.io/post/10000-leads-in-10-minutes

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Cold emailing
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Reversed mechanical turk

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SEM
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SEM
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Outsource high profile SEM people

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Partnerships
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“Our success has really been based on
partnerships from the very beginning.”
Bill Gates

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Partnerships
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Types of partnerships
Option 1
Option 2
Partner 1 Partner 2
Customers
Partner 1 Partner 2
Customers

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Partnerships
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Content distribution

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Partnerships
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Joint sales

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Partnerships
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Cross selling / up selling

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Partnerships
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Partnership rules
1. Must be WIN -WIN or WIN – WIN – WIN.
2. Create written document about the terms of cooperation.
3. Share costs.
4. Be proactive, innovate.
5. Communicate consistently. Sell the partnership to the partners.

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Activation
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A/B testing
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A/B testing
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A/B testing
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Trials / free trials
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Trials / free trials
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Onboarding
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Remember the live chat?

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Onboarding
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Use it also during the onboarding process

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Onboarding
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Help users to find answers to their questions

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Onboarding
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Help them...

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Onboarding
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Help them...

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Onboarding
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Help them...

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Onboarding
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Help them...

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Onboarding
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Onboarding
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Referrals
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Retention
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Email marketing
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Remarketing
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Direct contact
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Something extra...
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Something extra...
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Work hacking
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Ready made
templates
Services
outsourcing
Ready made
apps
Online
Work hacking
110 apps

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Online services

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Templates

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Templates

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Templates

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Templates

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Bugtracking:
Customer support:
Analytics:
Live chat:
Emailing:
Forms and landing p.:
Blog:
News:
Gamification:
Manuals:
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Online apps

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Online apps
Import.io Mailparser.io
Wufoo IFTTT

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Cost - 150 + 550 $
Profit - 3 000 $
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Outsourcing

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Outsourcing

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Outsourcing

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Outsourcing

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Outsourcing

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Outsourcing

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Outsourcing
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Template - 45 usd
Outsourcing - 75 usd
English voiceover - 5 usd
Music licence - 17 usd
Total - 144 usd

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Work fast
Mac: Settings / Languages / Text Win: AutoHotKey

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Work fast

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Work fast

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Work fast

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Outsource!

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Resources
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Resources
Webs
www.growthhackers.com
www.growthhacker.tv
www.okdork.com
www.kissmetrics.com
www.4hww.com
www.appsumo.com
Other sources
www.udemy.com (“growth hacking”)
www.slideshare.com (“growth hacking”)
www.quora.com (“growth hacking”)
www.smartpassiveincome.com (podcast)
www.drimalka.com (blog, podcast)
http://www.growthhackerconvention.com/

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Resources
Do you want more resources?
Register at www.drimalka.com and you’ll receive this
presentation + extra bonus presentation with many
more links, tips and useful resources.

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Q&As
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Thanks!
Filip Dřímalka
www.drimalka.com
@drimalka