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It’s 2018. Every company has a blog and a podcast. Every company is making videos. Every company is spending money on AdWords, Facebook ads, and retargeting. And on top of that, there are hundreds (if not thousands) of competitors in every industry leaving more options for your potential customers than ever before.
We live in a world of infinite supply. And in this world, traditional marketing and demand generation just aren’t working like they used to. Yet most marketers continue to play by the same old rules and that’s why they keep getting the same old results.
But that doesn’t mean that marketing doesn’t work anymore. In fact, marketing today can be even easier, because you don’t have to learn all of the tricks, algorithms, and formulas: you have to focus on being you and building a brand.
But how exactly to you get there? How do you build an enduring brand and company especially when time and resources are limited?