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There are three main parts
of any funnel: Blogging, Social Media, SEO, Writing, Design Optimization: LPs, CTAs, Workflows, Analytics, Lead Scoring Product Expert, Teacher/Trainer, User Testing, Messaging, Persuasion Marketers focus on:
There are three main parts
of any funnel: Blogging, Social Media, SEO, Writing, Design Optimization: LPs, CTAs, Workflows, Analytics, Lead Scoring Product Expert, Teacher/Trainer, User Testing, Messaging, Persuasion, Demand Generation
VP Marketing, HubSpot Product Marketing
sits right at the intersection of the product team. Our job is to bring products to market. That includes everything from setting the positioning and messaging, to running product launches, to making sure the sales team understands how to talk about the product and making sure customers understand how to use it.
Co-Founder of Crazy Egg and
KISSMetrics Product Marketing is the art and science of conveying to people what your product can do for them with the goal of engaging, converting and retaining.
Director of Growth, I Will
Teach You To Be Rich, Former Director of Growth, KISSMetrics Product Marketing is the art of creating desire for your product and understanding your customers so deeply that you can answer two critical questions for them: Why your product and why now?
Chief Revenue Officer, Constant Contact
Product Marketing is responsible for developing the unique value proposition of a company’s offer(s) and then helps bring that value prop to life by enabling all of the company’s channels. The cornerstone of developing the value prop revolves around understanding a company’s potential buyers and the unique needs addressed by the company’s offerings.