Earlier this year, we realized we needed a new metric for measuring our best leads. While teams have been using marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and product-qualified leads (PQLs) for years, none of these metrics could accurately describe this new type of lead we’d been seeing. And that’s why we created the conversation-qualified lead, or CQL.
Today, we’re pumped to announce that we’ve taken our CQL concept and we’ve incorporated it directly into our product. Now, you can easily identify and measure the number of CQLs your team is generating with Drift.