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Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

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The days of spray and pray are over. The best sales reps are helpful and personal. They are tour guides – more likely to be a product expert than a pushy salesperson.

While the way you and I buy things has changed, the tools have not.

Most sales reps rely on spray and pray tactics – how many emails can they send in order to book a meeting? It’s just a numbers game.

Today's sales email tools were built for yesterday's sales person.
Or as our CEO, David Cancel, would put it “they are perfectly suited for a world that no longer exists.”

That’s because traditional sales email tools are designed for spray and pray tactics – instead of conversations.

Last October, we launched part one of our reinvention: a Drift Chrome Extension that connects your outbound prospecting to real-time messaging on your website.

Today, we’re announcing Drift Sequences, sales email re-designed to help sales reps start more high quality conversations with their prospects.

Published in: Marketing
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Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

  1. 1. Introducing DRIFT SEQUENCES
  2. 2. For the past 10 years, email has been the go-to tool for every sales & marketing team.
  3. 3. There’s just one problem…
  4. 4. People hate it.
  5. 5. So a few months ago, we introduced Drift Email to give email a real-time update.
  6. 6. But really, that was only the first step…
  7. 7. Because we were still seeing email get abused, and email still wasn’t all that smart.
  8. 8. But with the launch of Drift Sequences, that all changes.
  9. 9. Drift Sequences uses machine learning and natural language processing to read email replies.
  10. 10. It can then automatically un-enroll people who don’t want to receive further emails.
  11. 11. And while traditional sequencing tools only look at replies as a sign of intent, Drift Sequences takes things a step further…
  12. 12. We’ll also automatically un-enroll people from a sequence if they… • book a meeting with a sales rep • have a conversation on your website
  13. 13. The bottom line: Emails sent with Drift Sequences will be the smartest emails you’ll ever send. Here’s how it works…
  14. 14. STEP 1 Marketing creates a new Sequence Playbook in Drift
  15. 15. STEP 1 Marketing creates a new Sequence Playbook in Drift STEP 2 Sales reps enroll leads into the Sequence via Salesforce or Drift
  16. 16. STEP 1 Marketing creates a new Sequence Playbook in Drift STEP 2 STEP 3 Sales reps enroll leads into the Sequence via Salesforce or Drift When a lead opens an email and clicks on a link back to the site, they’re greeted with a personalized message from that rep
  17. 17. With Drift Sequences, you’re getting sales email built to drive conversations (not spam). Click here to learn more.
  18. 18. See why thousands of businesses are using Drift to generate leads and close deals faster.

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