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Over the past year, we’ve been focused on helping businesses connect with today’s buyers through real-time conversation.
Of course, conversations don’t only start and stop on your website. Often they start with an email...
But email is broken.
At HYPERGROWTH last week our CEO David Cancel gave these three reasons why email is broken:
Reason #1: Email isn’t real-time.
Reason #2: Email gets abused.
Reason #3: Email isn’t smart.
And then he announced that Drift planned to reinvent email.
During the cocktail hour that followed DC’s mic drop, I had friends, attendees and customers walk up to me and ask “What does that mean? What are you doing with email?”
Well today, we’re pumped to announce part one of reinventing email.