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Introducing Drift ABM: Say Hello to the Future of Account-Based Marketing

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The best marketing teams in the world have been flipping their funnels upside down and adopting account-based marketing.

But we realized there is one glaring issue with the way these teams are practicing account-based marketing.

When VIP leads reach your site, they are forced to fill out lead forms before they can talk to your sales team.

In other words, if you’re doing ABM today, you’re asking already qualified leads – that your sales team is dying to talk to – to re-qualify themselves by filling out a form that provides answers to questions you probably already know the answer to.

Do you see the problem?

Account-based marketing is suppose to be a zero-waste approach. Joe Chernov, CMO at InsightSquared explains, “it’s a model that targets only the companies and contacts that are likely to buy your product and that sales has pre-committed to try to close."

Over the past few months, we've had a chance to re-think how account-based marketing might work in a world that runs on conversations.

Today, we are introducing the world’s first conversational ABM Platform: Drift ABM. No more forms for your VIPs.

Published in: Marketing
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Introducing Drift ABM: Say Hello to the Future of Account-Based Marketing

  1. 1. Drift ABM Introducing
  2. 2. As account-based marketers, we’re investing tons of time, energy, and money into crafting these incredible experiences….
  3. 3. As account-based marketers, we’re investing tons of time, energy, energy, and money into crafting these incredible experiences….
  4. 4. As account-based marketers, we’re investing tons of time, energy, & money into crafting personalized buying experiences…
  5. 5. But then when someone from one of our target accounts lands on our website, we treat them like any other website visitor. What a typical website visitor sees: What an ABM prospect sees:
  6. 6. Wait a sec… These are our ABM prospects. The best of the best. We should be rolling out the red carpet for them.
  7. 7. With Drift ABM, you can finally give the people from your target accounts the welcome they deserve. Here’s how it works…
  8. 8. Step 1: Sync your accounts to Drift. Sync from Salesforce
  9. 9. Step 2: Receive notifications anytime someone from a target account visits your site.
  10. 10. Step 3: Say hello to your VIP prospects with personalized welcome messages (sent from their accounts owners). Emily Mias Hey Cybothreat. Welcome to our site, I’d love to give you a demo of Drift. Do you want to schedule some time? ! Get a Demo
  11. 11. Step 4: Chatbots schedule demos 24/7 (even when you’re offline). Friday July 21, 2017 Monday July 24, 2017 Tuesday July 25, 2017 SELECT A DAY Emily Mias Eastern Time - US & Canada NextPrevious 30 MinutesSchedule a Meeting You can grab a time on Emily Mias’ calendar here!
  12. 12. conversations 1.6k meetings 92200 active accounts conversations 1.6k meetings 92200 active accounts Step 5: Review how conversations have been driving sales performance.
  13. 13. Ready to say hello to the future of ABM? Click here to see Drift ABM in action.
  14. 14. Learn why thousands of businesses are using Drift to generate leads and close deals faster.

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