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The Change You've Been Waiting For In Marketing & Sales (How Drift Works)

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Here's a behind the scenes look at how Drift can help your marketing team generate more leads by focusing on conversations instead of form submissions.

Learn more at drift.com/#deck

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Marketing shouldn't be about optimizing marketing metrics. It should be about maximizing sales results.

So it's time for marketing to get back to opening the door and helping the sales team sell, and that all starts by having conversations with people.

But shifting your marketing strategy to focus on conversations (vs. form submissions) isn't more work for the sales team.

That's where AI can be a super power. Instead of traditional marketing platforms that rely on forms and follow-ups, Drift connects your business with the best leads in real-time, like a virtual assistant for your website.

Here's a behind the scenes look at how Drift works.

Come and say hi and learn more at Drift.com

Published in: Marketing
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The Change You've Been Waiting For In Marketing & Sales (How Drift Works)

  1. 1. The Change You’ve Been Waiting For In Marketing & Sales
  2. 2. Our world has changed.
  3. 3. You feel it in your personal life every day.
  4. 4. But your business hasn’t changed to match the way people want to buy today.
  5. 5. This is what marketing and sales teams rely on: When was the last time you wanted to fill one of these out?
  6. 6. But imagine if you had a virtual assistant working for you on our website.
  7. 7. An assistant that made it easy for people to buy.
  8. 8. And made it look like you had super powers.
  9. 9. Because you know there has to be a better way than this:
  10. 10. It’s time for a change in marketing and sales. But there hasn’t been a better way — until now.
  11. 11. That’s why Drift replaces your forms with our A.I.
  12. 12. A virtual assistant like Drift can connect your business with the best leads in real-time.
  13. 13. And schedule meetings for your sales team while someone is live on your website.
  14. 14. Unlike traditional marketing and sales platforms that rely on forms and follow-ups…
  15. 15. Drift creates a fast lane for your best leads and makes it easy for customers to buy.
  16. 16. And you can do it all without changing the way you work today.
  17. 17. You can use any of the lead qualification rules that matter to your business. Whether that’s asking about company size, budget, industry, role, seniority — it’s 100% up to you.
  18. 18. (Even if your sales team is hanging out here with our CTO Elias.) And Drift can work 24/7, 365 to qualify those leads and schedule meetings for you.
  19. 19. But your sales team only has to get involved when a qualified meeting has been booked. Which means you don’t have to worry about interrupting the sales team or training them on a new platform. And all the sales team has to worry about is, well — selling.
  20. 20. It’s like “single-player mode” for your marketing team — and that puts the entire customer experience in your control.
  21. 21. But that’s just the beginning of what you can do with Drift.
  22. 22. You can pre-qualify conversations and proactively target website visitors based on your ideal customer profile and firmographics. +
  23. 23. So this message would only show up to B2B SaaS companies with 50+ employees, for example.
  24. 24. That way you can guarantee your sales team is only talking to the right people.
  25. 25. And you can personalize messages for every website visitor in seconds: So if visited your website, this is what they would see:
  26. 26. But this gets really powerful when you combine firmographic targeting with behavior. In this example, we just targeted: • B2B SaaS companies • With more than 50 employees • Who have been on our pricing page • For more than 30 seconds
  27. 27. Drift also comes with Playbooks so everything is already pre-packaged for you.
  28. 28. And these Playbooks are designed to help you crush your marketing and sales goals.
  29. 29. All you have to do is have the sales reps connect their calendars to Drift.
  30. 30. So you can (literally) book meetings for your sales team while they are sleeping.
  31. 31. And you’ll be able to see all of the meetings you booked and pipeline you created right from Drift.
  32. 32. Drift also fits with your existing marketing and sales stack so you can sync leads and activity.
  33. 33. And Drift will automatically route conversations to the Salesforce owner.
  34. 34. That way, your sales reps are always talking to their leads — and your best leads get the five-star experience.
  35. 35. This brings marketing and sales back to talking to people — and gives them the experience they expect today.
  36. 36. So if you’re reading this, you’re probably looking for a better way.
  37. 37. Together, we can change marketing and sales.
  38. 38. And that’s the reason why Drift customers are saying things like this:
  39. 39. Guillaume Cabane VP Growth, Segment “Within the first 3 weeks of implementing Drift, live chat became Segment’s 3rd-strongest source of qualified opportunities. Today, Drift is Segment’s #1 source of qualified opportunities.” https://blog.drift.com/segment-case-study/
  40. 40. https://blog.drift.com/leadpages-case-study/ Dustin Robertson CMO, Leadpages “Site visitors ask questions through Drift as they consider purchasing our software. But there’s more to Drift than just chat. We can proactively reach out to visitors. And with Drift’s automation features, we’ve been able to increase the conversion rate of our site visitors by 36%.”
  41. 41. And why one CMO told Harvard Business Review that using Drift is: “the most productive thing I’m doing in marketing.” https://hbr.org/2017/06/how-ai-is-streamlining-marketing-and-sales
  42. 42. So don’t settle for the traditional way of doing things.
  43. 43. With Drift, every conversation can be a conversion.
  44. 44. Come be part of this movement with us. Click on the Drift logo to come and say hi at drift.com

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