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State of Drupal keynote, DrupalCon Portland

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State of Drupal keynote, DrupalCon Portland

  1. 1. DRIES BUYTAERT @Dries on Twitter #DriesnoteSTATE OF DRUPAL
  2. 2. WHAT I LIKE ABOUT USDO WELL,DO GOOD.
  3. 3. WHAT I LIKE ABOUT USDO WELL,DO GOOD.
  4. 4. WE SAVED THE WORLD.
  5. 5. WE SAVED THE WORLD.UNIVERSE.
  6. 6. It’s Not Just ABOUTPUBLISHING CONTENTANYMORE.
  7. 7. It’s Not Just ABOUTPUBLISHING CONTENTANYMORE.
  8. 8. WHAT ARE ORGANIZATIONS TRYING TO DO?
  9. 9. WHAT ARE ORGANIZATIONS TRYING TO DO?Engage withcitizens
  10. 10. WHAT ARE ORGANIZATIONS TRYING TO DO?raisedonations
  11. 11. WHAT ARE ORGANIZATIONS TRYING TO DO?educatestudents
  12. 12. WHAT ARE ORGANIZATIONS TRYING TO DO?buildcommunities
  13. 13. WHAT ARE ORGANIZATIONS TRYING TO DO?INCREASEONLINE SALES
  14. 14. at the heart ofEVERY BUSINESSDIGITAL
  15. 15. DRUPALat the heart ofEVERY BUSINESS
  16. 16. Right content
  17. 17. Right place
  18. 18. Right time
  19. 19. CONTEXT
  20. 20. One MillionDollars
  21. 21. Despite the successes,almosteveryonesucksat this.
  22. 22. CONTEXT IN ACTIONexample: flights to London
  23. 23. CONTEXT IN ACTIONexample: flights to London
  24. 24. PRE-SELECTED DESTINATION
  25. 25. PRE-SELECTED DESTINATIONHERE, TOO!AND HERE!
  26. 26. RELEVANT IMAGE
  27. 27. PRE-SELECTED BOSTON ORIGIN
  28. 28. CONTEXT IN ACTIONexample: flights to London
  29. 29. CONTEXT IN ACTIONexample: flights to London
  30. 30. WHERE’S BOSTON?
  31. 31. WHERE’S BOSTON?WHERE’S LONDON?
  32. 32. IRRELEVANT PROMOTION
  33. 33. IRRELEVANT PROMOTIONANOTHER ONE!
  34. 34. Right content
  35. 35. Right place
  36. 36. Right time
  37. 37. CONTEXT
  38. 38. context =engagement
  39. 39. context =experience
  40. 40. context =experienceContext depends on:- Geography- Past behavior- Intent- Device- Time of day- Temperature...ANDMORE
  41. 41. HOW does drupal do?
  42. 42. not very helpful!
  43. 43. NO CONTEXT
  44. 44. for demonstration purposes only
  45. 45. for demonstration purposes only
  46. 46. index user searcheshook_image_upload
  47. 47. location detection
  48. 48. 100% transparency
  49. 49. easy to control optionsthere’s more!
  50. 50. HOW WOULDWE DO THIS?
  51. 51. HOW WOULDWE DO THIS?How  does  Iceland  Air  do  this?
  52. 52. a combination of tools - not just a CMSATTRACTCONVERTANALYZE
  53. 53. a combination of tools - not just a CMSATTRACTCONVERTANALYZE
  54. 54. a combination of tools - not just a CMSATTRACTCONVERTANALYZE e-mailCRManalyticse-commercepersonalizationMARKETING AUTOMATIONSEOmobilesocial
  55. 55. ATTRACTCONVERTANALYZEa combination of tools - not just a CMSe-mailCRManalyticsmobilee-commercesocialSEOpersonalizationMARKETING AUTOMATION
  56. 56. a combination of tools - not just a CMSconvertanalyzeattractpersonalizationMARKETING AUTOMATIONe-maile-commerceCRManalyticsmobilesocialSEO
  57. 57. analyticse-maile-commercepersonalizationCRMmobilesocialSEOMARKETING AUTOMATIONa combination of tools - not just a CMSconvertanalyzeattract
  58. 58. analyticse-maile-commercepersonalizationMARKETING AUTOMATIONCRMmobilesocialSEOa combination of tools - not just a CMSanalyzeattractconvert
  59. 59. Source:  AdobeanalyticsPersonalizationE-commerceCRMMarketers who rate the followingCMS integrationas‘excellent’
  60. 60. Source:  AdobeanalyticsPersonalizationE-commerceCRM11%9%8%6%Marketers who rate the followingCMS integrationas‘excellent’
  61. 61. Source:  AdobeanalyticsPersonalizationE-commerceCRM11%9%8%6%Marketers who rate the followingCMS integrationas‘excellent’Integration is key to successbut the techNOLOGY is lagging.
  62. 62. 35%25%24%23%19%25%23%19% Digital  asset  managementNone;  we  prefer  best  of  breedCustomer  rela?onship  management  (CRM)Site  searchMobile  applica?on  development  plaEormE-­‐mail  campaign  soHwareAnaly?csSocial  networking  plaEormsWHICH OF THE FOLLOWING WOULD YOU LIKEINCluded in the same stack as your CMS?Source:  Forrester  Consul?ng
  63. 63. 35%25%24%23%19%25%23%19% Digital  asset  managementNone;  we  prefer  best  of  breedCustomer  rela?onship  management  (CRM)Site  searchMobile  applica?on  development  plaEormE-­‐mail  campaign  soHwareAnaly?csSocial  networking  plaEormsWHICH OF THE FOLLOWING WOULD YOU LIKEINCluded in the same stack as your CMS?Best-of-breedpreferred to SuiteSource:  Forrester  Consul?ng
  64. 64. 70%say  providing  op?mal  experiences  across  all  screens  and  devices  is  a  major  challenge.Mobile: the challengeand opportunitySource:  Adobe
  65. 65. 70%say  providing  op?mal  experiences  across  all  screens  and  devices  is  a  major  challenge.11% believe  they  are  currently  "mobile  first"  organiza?onsMobile: the challengeand opportunitySource:  Adobe
  66. 66. 70%say  providing  op?mal  experiences  across  all  screens  and  devices  is  a  major  challenge.11% believe  they  are  currently  "mobile  first"  organiza?onschose  "responsive  design"  when  asked  which  ONE  feature  they  would  add  to  their  CMS  right  now33%Mobile: the challengeand opportunitySource:  Adobe
  67. 67. What ELSE matters whenchoosing a CMS?Source:  Adobe
  68. 68. ease of use and content authoringcapabilitiesWhat ELSE matters whenchoosing a CMS?43%Source:  Adobe
  69. 69. ease of use and content authoringcapabilitiesWhat ELSE matters whenchoosing a CMS?User  friendliness  was  rated  as  more  important  than  technical  features43%Source:  Adobe
  70. 70. all things combinedIntegrate with best-of-breed tools1.
  71. 71. all things combinedIntegrate with best-of-breed tools1.Deliver great mobile experience2.
  72. 72. all things combinedIntegrate with best-of-breed tools1.Deliver great mobile experience2.EASe OF USE / CONTENT AUTHORING3.
  73. 73. What dothese havein common?
  74. 74. Answer: They all “CLAIM”TO DO this out of the box.What dothese havein common?
  75. 75. “Web experienceManagement”- Oracle
  76. 76. “Web experienceManagement”“Web experienceManagement”- Oracle"WeM"
  77. 77. “ONLINE CHANNELOPTIMIZATION”- Gartner
  78. 78. “CUSTOMEREXPERIENCEMANAGEMENT”- Adobe
  79. 79. “DIGITALEXPERIENCEMANAGEMENT”- Forrester
  80. 80. “DIGITALEXPERIENCEMANAGEMENT”- ForresterOR JUST...
  81. 81. DIGITAL :)
  82. 82. WHAT DOES THAT MEANFOR US?
  83. 83. SKATE TO WHERETHE PUCK WILL BE.Update this sentence inearlier slide
  84. 84. SKATE TO WHERETHE PUCK WILL BE.CMS “WEM”Update this sentence inearlier slide
  85. 85. SKATE TO WHERETHE PUCK WILL BE.CMS “WEM”It’s  no  longer  enough  to  simply  manage  content,  we  need  to  manage  and  integrate  the  en?re  digital  experience.Update this sentence inearlier slide
  86. 86. DON’THAVE ITCOMPLETESOLUTIONTODAY
  87. 87. BUILD ITOURSELVES1.
  88. 88. Competitors arebuilding it
  89. 89. MARKETING AUTOMATIONCRMDRUPAL “startupS”ATTRACTCONVERTANALYZEpersonalizatione-maile-commerceanalyticsmobilesocial Media
  90. 90. MARKETING AUTOMATIONDRUPAL “startupS”ATTRACTCONVERTANALYZEpersonalizatione-maile-commerceCRManalyticsmobilesocial Media
  91. 91. MARKETING AUTOMATIONDRUPAL “startupS”ATTRACTCONVERTANALYZEpersonalizatione-mailCRManalyticsmobilesocial Mediae-commerce
  92. 92. DRUPAL “startupS”ATTRACTCONVERTANALYZEpersonalizationMARKETING AUTOMATIONe-mailCRManalyticsmobilesocial Mediae-commerce
  93. 93. DRUPAL “startupS”ATTRACTCONVERTANALYZEMARKETING AUTOMATIONe-mailCRMmobilesocial MediaStartup  opportuni+es?personalizationanalyticse-commerce
  94. 94. BETTERINTEGRATIONS2.
  95. 95. MARKETING AUTOMATIONCRMATTRACTCONVERTANALYZEpersonalizatione-maile-commerceanalyticsmobilesocial Mediaecosystem integrations
  96. 96. MARKETING AUTOMATIONATTRACTCONVERTANALYZEpersonalizatione-maile-commerceCRManalyticsmobilesocial Mediaecosystem integrations
  97. 97. MARKETING AUTOMATIONATTRACTCONVERTANALYZEpersonalizatione-commerceCRManalyticsmobilesocial Mediaecosystem integrationse-mail
  98. 98. MARKETING AUTOMATIONATTRACTCONVERTANALYZEpersonalizatione-commerceCRMmobilesocial Mediaecosystem integrationse-mailanalytics
  99. 99. MARKETING AUTOMATIONATTRACTCONVERTANALYZEpersonalizationCRMmobilesocial Mediaecosystem integrationse-mailanalyticse-commerce
  100. 100. ATTRACTCONVERTANALYZEpersonalizationMARKETING AUTOMATIONCRMmobilesocial Mediaecosystem integrationse-mailanalyticse-commerce
  101. 101. Marketing Technology Landscape
  102. 102. EXISTING INTEGRATIONMODULES NEED TO BEFINE-TUNED.
  103. 103. WHAT ARE WE DOING TODAY?
  104. 104. Well...we’reworking onDrupal 8
  105. 105. Jan 5, 2011Drupal 7.0Drupal 8.0 timeline
  106. 106. Jan 5, 2011Drupal 7.0Development beginsMar 10, 2011Drupal 8.0 timeline
  107. 107. Jan 5, 2011Drupal 7.0Development beginsMar 10, 2011Feb 18, 2013Feature freezeDrupal 8.0 timeline
  108. 108. Jan 5, 2011Drupal 7.0Development beginsMar 10, 2011Feb 18, 2013Feature freezeNOWMAy 2013Drupal 8.0 timeline
  109. 109. Jan 5, 2011Drupal 7.0Development beginsMar 10, 2011Code freezeJULY 1, 2013Feb 18, 2013Feature freezeNOWMAy 2013Drupal 8.0 timeline
  110. 110. Jan 5, 2011Drupal 7.0Development beginsMar 10, 2011Code freezeJULY 1, 2013Feb 18, 2013Feature freezeNOWMAy 2013Drupal 8.0 timelineDRUPAL 8.0END OF 2013(OR WHEN IT’S DONE)
  111. 111. GET INVOLVED!CODE sprintsFriday - Sunday
  112. 112. When shouldI move toDrupal 8?
  113. 113. When shouldI move toDrupal 8?2014
  114. 114. WHAT DOES DRUPAL 8MEAN FORWEM?
  115. 115. all things combinedIntegrate with best-of-breed tools1.Deliver great mobile experience2.EASe OF USE / CONTENT AUTHORING3.
  116. 116. Web services forbetter integrations1.appsite
  117. 117. responsiveMobileimprovements2.Web services for betterintegrations
  118. 118. BETTER PERSONALIZATION, BETTER CACHINGNEW BLOCK SYSTEM3.Web services for betterintegrationsMobile improvements
  119. 119. Multi-lingual4.NEW BLOCK SYSTEMWeb services for betterintegrationsMobile improvements
  120. 120. Multi-lingualImproved authoringexperience5.NEW BLOCK SYSTEMWeb services for betterintegrationsMobile improvementsedit in place
  121. 121. 1996-2003WCMSWeb  Content  Management  SystemsWEM REPLACED BY OPEN SOURCE?OPPORTUNITY TO CHANGE OUR INDUSTRY
  122. 122. 1996-2003WCMSWeb  Content  Management  SystemsWEM REPLACED BY OPEN SOURCE?OPPORTUNITY TO CHANGE OUR INDUSTRY
  123. 123. 1996-2003WCMSWeb  Content  Management  SystemsWEM REPLACED BY OPEN SOURCE?OPPORTUNITY TO CHANGE OUR INDUSTRYBy 2010Open  Source  destroyed  proprietary  WCMS  Market
  124. 124. 1996-2003WCMSWeb  Content  Management  SystemsWEM REPLACED BY OPEN SOURCE?OPPORTUNITY TO CHANGE OUR INDUSTRYBy 2010Open  Source  destroyed  proprietary  WCMS  Market 2013WEMWeb  Experience  Management
  125. 125. 1996-2003WCMSWeb  Content  Management  SystemsWEM REPLACED BY OPEN SOURCE?OPPORTUNITY TO CHANGE OUR INDUSTRYBy 2010Open  Source  destroyed  proprietary  WCMS  Market 2013WEMWeb  Experience  Management201X
  126. 126. Proprietary companies are buildingclosed systems,ACCESSIBLE TO ONLY A FEW.
  127. 127. we want to bring thesetools to the masses.
  128. 128. WE’LL BEOPEN.
  129. 129. WHAT’S IN ITFOR ME?
  130. 130. FOR THE DRUPAL DEVELOPERS:WORK ON WHATMATTERS01.
  131. 131. FOR THE DRUPAL DEVELOPERS:WORK ON WHATMATTERS01.(Build  the  future  of  the  web,  together.)
  132. 132. FOR DRUPAL COMPANIES:DELIVER GREATEXPERIENCES02.
  133. 133. FOR DRUPAL COMPANIES:DELIVER GREATEXPERIENCES02.(And  build  a  sustainable  business.)
  134. 134. FOR DRUPAL USERS:SHIFT BUSINESSTO DIGITAL03.
  135. 135. FOR DRUPAL USERS:SHIFT BUSINESSTO DIGITAL03.(And  be  the  next  Amazon  or  NeElix.)
  136. 136. 04.FOR THE WORLD:DO WELL, DO GOOD.
  137. 137. Thankyou!Q&AContact:  hXp://buytaert.net/contact            TwiXer:  @Dries    #DriesNote            Blog:  hXp://buytaert.net

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